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ESRA THE LABEL

@esra.thelabel

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followers

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following

Premium Kidswear Label
Gender Neutral, Small Batch Collections
Designed in AUS ⌇ NB-6Y
Shop Collection 01 ↓

POSTS STORIES REELS TAGGED

Honey in Moonmilk 🤍🍯 by @esra.thelabel

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a day ago

the boy who inspired it all turns 4 this weekend 🤎

to celebrate, we have a little surprise coming tomorrow at 6pm 👀 by @esra.thelabel

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2 days ago

Busy playing ✌🏼
Atty Tee & Sage Short in Tidal 🩵 by @esra.thelabel

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8 days ago

Atty Tee & Sage Short in Umber 🤎

Cant get enough of our brown & blue combo 👌🏼 by @esra.thelabel

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6 days ago

Moonmilk Moment 🤍
Pia wearing the Atty Tee & Sage Short 😍🫶🏻 by @esra.thelabel

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9 days ago

To everyone supporting our biz especially during our launch weekend, whether you purchased or shared the love, THANK YOU 🤎
Swipe to see some of our customers stacks 🫶🏻 by @esra.thelabel

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11 days ago

@esra.thelabel officially launched last night and Maddy was kind enough to gift Honey one of her little sets 🤍

The creamy colours and 100% cotton, I’m absolutely here for it.

So proud of you Mads. You’ve done such an amazing job bringing this to life and I can’t wait to see what comes next 🤍 by @esra.thelabel

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14 days ago

SAGE SHORT
effortless & playful design.
100% cotton • relaxed fit 🤎 by @esra.thelabel

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16 days ago

ATTY TEE
designed for everyday. made to last.
100% cotton • oversized fit 🤎 by @esra.thelabel

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17 days ago

Collection 01 dropping soon | save the date 02.10.2026 🤍 by @esra.thelabel

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20 days ago

••• Giveaway is now CLOSED •••
Winners will be announced on our story at 5pm AEST 02.10.2026 & contacted directly via DM 🫶🏻

LAUNCH GIVEAWAY 🤎

To celebrate the launch of Esra The Label, we’re giving 2 winners a $100 gift card to shop our first collection!

How to enter:
• Follow @esra.thelabel
• Sign up to our emails via the link in bio
• Like this post
• Tag a friend in the comments of this post (1 tag = 1 entry)

Bonus entry: Share this post to your story and tag @esra.thelabel

The 2 winners will be announced at 5:00pm AEST 02.10.2026 — one hour before our website goes live 👀

Giveaway closes at 11:59pm AEST, 01.10.2026 and is open to AUS & NZ residents only.

Good luck! 🫶🏻 by @esra.thelabel

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20 days ago

Exciting update: production is complete and our first collection is officially in transit 👏🏻
Reveal coming very soon 🤎👀 by @esra.thelabel

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a month ago