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ESRA THE LABEL

@esra.thelabel

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FREE SHIPPING ON ALL ORDERS ends 25.10.26
gender neutral kidswear | NB-6Y 🤎
small batch collections, designed in AUS
get 15% off your first order ↓

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This colour is EVERYTHING 😍🩵

Absolutely obsessed with this set from @esra.thelabel on Tariq!

The quality, the details and the fit are just 🤌🏼✨ The prettiest shade of blue and every little detail is perfect 🤍

#kindlygifted #ugc #toddler #toddlerfashion #toddlerstyle

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A month ago, I had a random realisation: maybe I don’t need to do this “raise money for kids’ cancer” thing alone. So, I put up a post, and started messaging some brands that I like.

Originally, I was thinking: it would be cool to get 2-3 brands who would be open to donating a few items, which we could then bundle up over Christmas, and donate all the profits to @childrenscancercolab to support their fight against childhood cancer.

Fast forward several weeks later, and I’ve received products from over 21 of THE most incredible Aussie kids brands.

And I don’t mean they sent a tiny selection of seconds that they can’t sell anyway. These brands have cumulatively donated thousands of dollars of products for us to build what I believe to be the most incredible mystery bundles Australia has ever seen (not exaggerating).

But the reason I’m sharing this isn’t to promote the bundles. That will come, because I truly think they will be incredible.

For now, I wanted to take the time to acknowledge the UNBELIEVABLE kindness, generosity and compassion that all of these brands’ founders have shown. None of them knew who I was, or even what we did, but they trusted us with their donations in the hope that we can all make a meaningful difference together.

As more and more people have joined our cause, I’ve found myself becoming emotional at how beautiful the small business community really is. I’m beyond shocked at everyone’s selflessness and willingness to help, even if they’ve never been personally affected by childhood cancer themselves. For me, it’s been a huge reminder that there is SO much good in the world, and it comes from these people ❤️

We will share more updates as the bundles come together, but for now, let’s take a minute to celebrate these incredible human beings ❤️❤️❤️❤️

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@esra.thelabel — one to add to your watchlist! ✨
A label creating elevated everyday basics made to last wash after wash ~ designed in Aus | NB - 6 YR

Boston is wearing the beautiful baby blue & white [ TIDAL ] french cotton towel set in a size 6 for that perfect oversized fit we’ll be living in all season long 💙🤍

#kindlygifted #aussiekidsclothing #aussietoddlerfashion #aussielabels #melbournemums

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An everyday matching set that looks as good as it feels. With gorgeous side detailing, internal waste band and breathable material. Your little one can enjoy everyday movement, play and outings all in the same adorable outfit 😍

Available in 3 colours at @esra.thelabel - Newly launched 🇦🇺 mumma owned business

#smallbusiness #mumssupportingmums #australianbusiness #firsttimemum #contentcreator

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Matching outfits? Say less 😍🤍

These dreamy pieces from @esra.thelabel are EVERYTHING! The quality is incredible, the kids are comfy enough to run wild, and honestly… how am I supposed to choose just one colour?! 🫶🏼

BRB, adding the entire collection to my cart 🛒✨

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@esra.thelabel officially launched last night and Maddy was kind enough to gift Honey one of her little sets 🤍

The creamy colours and 100% cotton, I’m absolutely here for it.

So proud of you Mads. You’ve done such an amazing job bringing this to life and I can’t wait to see what comes next 🤍

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