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eugenejho

@eugenejho

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Food stylist represented by Plum Reps www.plumreps.com

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A close look at the gorgeous spreads in H Mart: The Cookbook! Read on for more on how we created this big beautiful book 📕

Project direction, writing, recipes @yooeating
Recipes @jamesyworld
Writing & recipe hednotes @elyseinamine
Photography @nothinginpassing
Art direction & design @theindigobunting
Food styling @eugenejho
Props @bartoshesky

One of the first spreads we concepted, showcasing all the fun tofu products at H Mart.

From a design perspective, we wanted this book to feel like walking through H Mart and having a cool friend’s Korean mom demystify every product on the shelves. What’s this made of? What do I use it for?

Is it spelled tteokbokki or ddukbokki?! Either way, we developed our perfect recipe for this crowd favorite street food—chewy, saucy, sweet, and spicy 🌶️

We wanted to make sure we included the Korean, English translation, and Romanization for all the recipes and ingredients since we all interact and read in different ways!

The fish department is one of the more fascinating sections of H Mart, but did you know there’s even more cool seafood offerings beyond? From dried to fermented, it’s worth hunting for your new fishy faves. 🐟

@jamesyworld developed this myeongnan (salted pollock roe) gyeran mari (rolled omelet) based on our fave appetizer at Cho Dang Gol. Who can resist an egg stuffed with more eggs?

Some of our spreads like this Noodles one featured gorgeous product shots presented in a pseudo-science manual layout, with clear and quippy instructions for understanding every ingredient so you can see beyond the product packaging. 🍜

Let’s be real, this is why we go to H Mart right? To raid the snack aisle! It was so fun to revisit our nostalgic favorites and dive into new ones, both while researching (aka eating all the snacks) to shooting these goodies 🍪

Hope you love this book as much as we loved making it! by @eugenejho

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3 days ago

delicious coffee from @keurig
with this amazing crew!
thank you @mueller.adrian (photographer) & @northernspyproductions
(producer @nnlind)
for bringing me on to the project
with…
•beverage stylist @eugenejho
•digital tech @justryanliu
•photo assistant @seancmoser
•my assistant @naokotakagi999
•retouching @anonymousretouch
•beverage stylist assistant @flavacado_
•production assistant @hunter.valiant
& shot in studio @letrucstudio

#keurig #coffee #stilllifephotography #propstylist #setdesign by @eugenejho

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18 days ago

The April issue of KP’s monthly newsletter COPY focused on music and featured a Collab from the Kennedy’s X. Sharing here the beautiful video they created inspired by Yoshitomo Nara.

Directed by Candy Kennedy, with Mark Sherman behind the camera, and Eugene Jho styling this piece builds on a simple premise and pushes into something more layered, more intentional.

“For this piece, we wanted to create a cocktail film that felt visually beautiful on the surface, but carried a deeper emotional tension underneath. We drew inspiration from Yoshitomo Nara’s world — particularly the contrast between innocence and unrest — and used that as the foundation for the visual language of the film. The palette was built around colors we felt echoed that tension, while the reference to snow came from his childhood and became a symbolic element throughout the piece. We also used war-inspired sound cues as transitions, bringing in a subtle sense of disruption and memory beneath the elegance of the drink film. One of our favorite moments is the snowflake resting on the cocktail, which then pulls back to reveal the red circle against white — a quiet visual nod to the Japanese flag. The goal was to make something that felt poetic, slightly unsettling, and refined: a cocktail portrait shaped by beauty, history, and contradiction.” -Candy Kennedy by @eugenejho

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5 months ago

S’more packaging work for @hersheycompany just in time for Memorial Day weekend🤤 immaculate food styling by the one and only @eugenejho by @eugenejho

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a year ago

🥛🍒 We unofficially titled this one Space Grandma
Prop styling @linden_elstran Drinks @eugenejho Art direction @toniloggia Assistant @ben.berkes 🖤🖤🖤 by @eugenejho

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2 years ago

💎🍹 Drinks @eugenejho Prop styling @linden_elstran Art direction @toniloggia Assistant @ben.berkes 💙🧡 by @eugenejho

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2 years ago

Another fun teamup with @eugenejho @linden_elstran @toniloggia @ben.berkes 💚💛💚 by @eugenejho

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2 years ago

Excited to share a really fun recent collaboration with an ace team! Drinks @eugenejho Art direction @toniloggia Prop styling @linden_elstran Assistant @ben.berkes 🖤🖤🖤

#seltzer #summerseltzer by @eugenejho

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2 years ago

Meet @eugenejho , a food stylist we have had the pleasure of working with on many occasions.

👀 Read more about Eugene’s work - and how he prepares for the trickiest food shoots - on our blog.

#eugenejho #foodstylist #photography

Photo courtesy of West Elm by @eugenejho

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3 years ago

Oh hi instagram, It’s been a while. For my first post in 5 years, here’s my new website—thanks to @openstatemnt and @bysannalilja for their incredible work making it come to life. Last slide is not my website…just me waking up from my blissful social media free slumber. Link in bio! by @eugenejho

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3 years ago

by @eugenejho

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8 years ago

#offduty by @eugenejho

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8 years ago