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eugenejho

@eugenejho

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Food stylist represented by Plum Reps www.plumreps.com

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A close look at the gorgeous spreads in H Mart: The Cookbook! Read on for more on how we created this big beautiful book 📕

Project direction, writing, recipes @yooeating
Recipes @jamesyworld
Writing & recipe hednotes @elyseinamine
Photography @nothinginpassing
Art direction & design @theindigobunting
Food styling @eugenejho
Props @bartoshesky

One of the first spreads we concepted, showcasing all the fun tofu products at H Mart.

From a design perspective, we wanted this book to feel like walking through H Mart and having a cool friend’s Korean mom demystify every product on the shelves. What’s this made of? What do I use it for?

Is it spelled tteokbokki or ddukbokki?! Either way, we developed our perfect recipe for this crowd favorite street food—chewy, saucy, sweet, and spicy 🌶️

We wanted to make sure we included the Korean, English translation, and Romanization for all the recipes and ingredients since we all interact and read in different ways!

The fish department is one of the more fascinating sections of H Mart, but did you know there’s even more cool seafood offerings beyond? From dried to fermented, it’s worth hunting for your new fishy faves. 🐟

@jamesyworld developed this myeongnan (salted pollock roe) gyeran mari (rolled omelet) based on our fave appetizer at Cho Dang Gol. Who can resist an egg stuffed with more eggs?

Some of our spreads like this Noodles one featured gorgeous product shots presented in a pseudo-science manual layout, with clear and quippy instructions for understanding every ingredient so you can see beyond the product packaging. 🍜

Let’s be real, this is why we go to H Mart right? To raid the snack aisle! It was so fun to revisit our nostalgic favorites and dive into new ones, both while researching (aka eating all the snacks) to shooting these goodies 🍪

Hope you love this book as much as we loved making it!

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Styling by food & beverage stylist Eugene Jho @eugenejho for the April issue of Kontent Partners @kontentpartners monthly newsletter
Directed by Candy Kennedy @candykennedy, shot by Mark Sherman @markshermandop, and inspired by Yoshitomo Nara @michinara3 🍸

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The @hmartofficial cookbook is here! I got to work as a food stylist on a few pages of this beautiful book, photographed by @nothinginpassing . Huge congrats to the entire team for all the incredible work that went into bringing it to life.

This project was created by an all-star group of Asian talent, including @yooeating , @jamesyworld , @elyseinamine , @ericjoonho , @goudatalks , @eugenejho , H Mart President Stacey Kwon, and so many others. It’s such a privilege to get to work alongside brilliant friends and people I admire. 🙂‍↕️ Pick up a copy for your next H Mart shopping trip!

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Welcome to the world, H Mart: The Cookbook! I had the opportunity (and delight) to work as a writer on this incredible cookbook about the Korean supermarket you all know and love with an incredible team: @julep30, @liaronnen, @beckmann_brooke, @suetchong, @theindigobunting, @nothinginpassing, @eugenejho, @bartoshesky, @ericjoonho, @goudatalks, @alexandrabeggs, @thelescook, @dsvetcov, @cowlesagency, and so many others at H Mart, Artisan, and beyond. A special thank you to Stacey—it’s so cool that we worked on that H Mart story for Food & Wine all the years ago and now have this book!—and to my extremely talented, ride-or-die collaborators: @yooeating, our fearless project director, and @jamesyworld, our recipe developer extraordinaire. With each visit to H Mart, I learned so much from you two, the past, present, and future of Korean food stocked in the shelves, and about you two, as we spent time together in the aisles, on the phone going over edits and headnotes, and at the table to taste through recipes in progress. I’m proud of what we created together 💕 So pick up a copy of H Mart: The Cookbook and bring it with you on your next shopping trip!

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delicious coffee from @keurig
with this amazing crew!
thank you @mueller.adrian (photographer) & @northernspyproductions
(producer @nnlind)
for bringing me on to the project
with…
•beverage stylist @eugenejho
•digital tech @justryanliu
•photo assistant @seancmoser
•my assistant @naokotakagi999
•retouching @anonymousretouch
•beverage stylist assistant @flavacado_
•production assistant @hunter.valiant
& shot in studio @letrucstudio

#keurig #coffee #stilllifephotography #propstylist #setdesign

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Putting good coffee on a pedestal @keurig

Cheers to an amazing creative team and fantastic crew!

@juliaaaguliaaa @elea_contreras @mlenic @louisandre7

Producer @northernspyproductions @nnlind
Beverage Stylist @eugenejho
Set Design @arinoi
Digitaltech @justryanliu
Assistant @seancmoser
Retouching @anonymousretouch
Production Assistant @hunter.valiant
Beverage Stylist Assistant @flavacado_
Set Design Assistant @naokotakagi999

@letrucstudio

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Some exciting news 🛒 ⋆✴︎˚｡⋆❣️H Mart: The Cookbook is out October 6, and ya girl is one of the contributing writers!!! This was a dream gig, mostly because I got to channel my inner H Mart anthropologist and dig into one of my favorite supermarkets of all time.

It’s a cookbook so expect recipes that will keep you busy (and full!) for weeks. But you’ll also find fun and informative stories that go beyond what’s on the shelves, plus nuggets of Korean history and food science...like the unexpected connection between persimmons and the origins of Hangul, the hi-tech world of Cuckoo rice cookers (and what makes them extra superior), and the sweat-inducing, brow-moistening tale behind the world’s favorite ramyun.

I feel indescribably grateful to be part of this talented crew of writers and creatives, and I can’t wait for you to hold it in your hands. Preorder it now or pick it up at your local bookstore (or H Mart!) when it’s out.

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Goddammit. So fucking happy to be in NYC last week, to see so many friends and family, and to be with people from all parts of my past and present for the opening of “Imperishable Change That Renovates the World”@morganlehmangallery .

In this moment that seems defined by dissolution and collapse, I keep returning to the cycles of renovation and regeneration that surround us, that are close: night and day, the seasons, the ecosystems that sustain us. These cycles embody the radial and interconnected processes through which energy and matter are constantly transformed and networked across scales. But while these processes are universal and vast, sometimes we need to see (or I need to see, at least,) that they are right in front of us.

The wheel turns.

And in the spirit of the wheel turning, I got to see LA friends in NYC! I got to see our old loft (made WAY nicer by a dear friend), old neighbors, colleagues, cohorts, neighborhoods, trains, great shows, just a freaking great time.

I love you, NY. I love you, LA. With each turn of the wheel, the world adds more.

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Work by Photographer Sarah Anne Ward @sarahanneward for Celsius @celsiusofficial with food styling by Eugene Jho @eugenejho & prop styling by Anna Lemi @byannalemi

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Food styling by Eugene Jho @eugenejho for Panera @panerabread
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Directors/Creative Lead: The Kaplans @the_kaplans
Director: Christopher Bean @chrisbeandirect
Producer: Damian Huck
AD: Kevin Marquardt & Gloria Colangelo @glocolan
DP: Tristan Sheridan @tristansheridan
Production Designer: Brain Dupont
Makeup: Chelo Acosta-Conley @chelohmu
Wardrobe: Tinna Sullivan

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Personal project by Prop Stylist Julia Rose @juliajuliaroserose with Eugene Jho @eugenejho, Nate Sales @nate_sales, and Ava Chambers @flavacado_

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