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Aaron McClelland

@evolve.with.aaron

3.9K

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Dad | Coach | Gym Owner | SGPT consultant
@evolvehealthandperformance
@outmarket_agency_

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Andrea spoke in front of 2,000 people on Friday.

I got punched on Saturday.

Both working on ourselves. Different approaches 😂

A good week with her and the girls, and plenty happening in work.

One thing kept coming up in conversations with gym owners:

People were working hard. What they needed was a clearer next move.

Who owns that job?
What happens after the customer joins?
Where is the sales conversation getting stuck?

Sometimes you can put more effort into something and still leave the actual problem untouched.

Then this landed from one of our Gym Owners Club marketing clients:

£230 spent on ads.
Five sales.
£3,000 banked.

Followed by:

“Make that six. £3.6k.”

You enjoy opening those messages.

And they connect to the other work we’ve been doing. Getting people through the door, then giving them an experience worth staying for.

I finished The Outsiders this week too.

A book about exceptional business leaders, and I found myself underlining the parts about giving people responsibility, thinking independently and making time for family.

Clearly reading these books differently now I’ve got two girls.

There are things in our own business I want to improve. I can give those things a serious amount of headspace.

But one thing needing fixed doesn’t mean the whole week needs written off.

Andrea did something I’m proud of. We had good time as a family. Clients moved forward. I lifted, boxed, sprinted with Joao and got my sparring in.

Plenty to work on.

Plenty worth appreciating while I’m doing it.

Hope you’ve had a good week ❤️🦍 by @evolve.with.aaron

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7 days ago

This week I’ve been Dad, coach, business owner and the man who still needs reminded to keep his hands up 😂

Daycare runs with the girls. Swimming with Celia. Cali getting spoiled rotten at Nanny Jackie’s.

Got Andrea new pyjamas and we did dinner together last night. Getting everyone sorted was chaos, but it was good to sit down together.

In work, a Gym Owners Club client sent over their September results:

120 leads
18 strategy sessions
15 new sales
£12,432 cash collected

The cash catches your eye. But 15 sales from 18 strategy sessions tells you how well those conversations went.

I also did sales training with a client’s wife. She immediately put it into practice, halved her call time and booked an appointment.

Always good getting the message afterwards saying, “I tried it and it worked.”

One of our young athletes secured a place with Ulster Rugby too. Buzzing for him. Serious work put in from him and his family. Things we love to see.

And we signed a new project with one of the most impressive facilities I’ve seen. Excited to get stuck into that with their team as we kick off this week.

Then I walk into boxing and someone else gets to tell me what needs improved 😂

I spend plenty of my week helping people, but I still need coaching, accountability and someone pointing out what I can’t see myself.

Something I’m taking into next week: look at problems as puzzles. They are there to be solved.

Ask better questions. Work out what needs changed. Get on with it.

Four training sessions, two recovery sessions and my state stack every morning. A country walk to clear the head and a red-light mask that will make more sense when you swipe. Some explaining to do with that one haha. 😂

Sunday pizza tonight. September’s numbers tomorrow with the team and October’s targets finalised and locked in. 🔐

Ready for another week with my team. 🦍 ❤️ by @evolve.with.aaron

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14 days ago

A lot can happen in 7 days 😂

Dubai with the family.

Watching the girls experience it all.

A lot of good food.

A lot of laughs.

A few conversations with people I’ll probably never meet again that have stayed with me.

Home.

Straight back into calls.

Some really exciting things happening across the businesses.

Then 24 hours pushing a prowler with an unbelievable group of people.

£11,000 raised so far for Karen, Winston and Beth ❤️

And pizza at home with the family last night to finish it all off 😂🍕

Looking through the camera roll this morning, there are obviously some big moments in there.

But there are loads of little ones too.

The girls running about Dubai.

Sitting around a table together.

Cali asking why the seats didn’t turn into beds on the way home. 😂😅

Watching families from completely different parts of the world just enjoying each other’s company.

Conversations with the staff in the hotel.

3am coffees in Evolve.

People walking through the doors in the middle of the night just to support someone else.

Shaun still working away behind the scenes making sure everything happened.

Our team absolutely shattered but still there.

Disposable cameras lying everywhere.

Messages covering the Why We Push boards.

Then everyone gathering around the prowler as 6am got closer.

I think sometimes the camera roll tells you more about your week than the calendar does.

The calendar tells you where you went.

The camera roll tells you what actually happened.

And this was a week I’ll remember for a long time.

There will always be another target.

Another sale.

Another meeting.

Another idea.

Another problem to solve.

But there isn’t another version of this exact week.

Dubai → home → £11k raised → pizza with my girls.

Some week ❤️

Very grateful.

And very grateful for my own bed 😂 taken in Evolve Health & Performance by @evolve.with.aaron

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21 days ago

The most expensive thing I own is my attention…

This week, I didn’t sell it.

What a trip so far.

Unwinding with the family.
Quality food.
One last slide, 1,000 times a day.
Resting the body.
Being completely present.

That should be non negotiable on a trip.

I’ve had holidays where I’ve sent 80 check ins by video message and WhatsApp.

Trips spent putting out fires because the wrong people had the right seats. Projects slowing down because I wasn’t there to push them forward.

But this trip, I made a promise! it would be the opposite.

The team have delivered.
The systems are in place.
Projects have moved forward without me.

Not by accident.

Because the right conversations, expectations and training happened before I got on the plane.

A holiday isn’t a break from the business. It’s the audit.

It shows you whether your business genuinely works without your constant attention or whether you are still the system holding everything together.

This is the only real proof.

The goal was never to be unavailable. It was to build a business that gives me the choice to be fully available for the people and moments that matter most.

Space to think.
Space to build.
Space to switch off.

You don’t grow in busy work. You grow when you have room to breathe, plan and see the bigger picture.

Even if that planning happens in the notes app between a coffee, on the balcony and another trip down the slide.

I’ve always believed success means very little if you cannot be present enough to enjoy it.

This week is a reminder of that.

Learning life. Big ❤️ 🦍 by @evolve.with.aaron

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a month ago

Another year older for our Celia ❤️ aka Mungo. 😅

Funny week.

A lot moved forward.

New clients. New projects. The team taking more ownership. Pushing for a Purpose coming together. Some exciting things happening for Andrea that we didn’t really expect. Stay tuned. 👀

And then today we’re all at home celebrating a big birthday for the crazy lady. ❤️😂

I think that’s what I’m enjoying most about life at the minute.

It doesn’t need to be one or the other.
You can be ambitious and grateful.
Build big things and enjoy small moments.
Want more without believing what you already have isn’t enough. (Huge thing I had to work on)

I’m still ridiculously ambitious about where we’re going.

But I’m increasingly aware that this is it too.

The birthdays.
The chaos. It absolutely is chaos… 😂
The businesses.
The family.
The wins and the problems.
All happening at the same time.

Dubai tomorrow with my girls .❤️ (Genuinely can’t wait.)

A very full life. And I wouldn’t want it any other way. Extremely blessed. by @evolve.with.aaron

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a month ago

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a month ago

The privilege is having something worth struggling for.

I’ve been thinking about that line all week.

This was one of those weeks where life felt very full.

We ran our first independent event for gym owners in 6 years.

A room full of people sharing their businesses, mistakes, numbers, stories and what they’re trying to build.

We started The Gym Owners Club off the back of it.

I trained.
I sparred.
I got hurt 😂
I prayed.
I spent time with my family.

And somewhere amongst all of it I realised how much my definition of a good life has changed.

For a long time I thought the goal was to eventually reach a point where life became easier.

More money.
More success.
Less problems.
More freedom.

Now I’m not sure that’s the goal at all.

I think I want a life containing things worth carrying.

A family worth being responsible for.

A body worth looking after.

Businesses worth building.

People worth helping.

A relationship worth protecting.

A purpose worth pursuing.

Problems worth solving.

That doesn’t mean endlessly grinding or making life unnecessarily difficult.

Quite the opposite.

I’m becoming more protective of my time. More conscious of putting the phone down. More interested in being where my feet are.

Because there’s no point building an incredible future if you’re absent from the life happening in front of you.

Maybe happiness isn’t something to chase directly.

Maybe it’s something that catches up with you while you’re pursuing things that matter.

I still want to build big businesses.

I still want wealth.

I still want the nice car.

I want to be strong.

I want to become exceptional at what I do.

I’m not interested in pretending those ambitions don’t exist.

I just want them in the right order.

God.
Family.
Health.
Purpose.
People.
Then the things.

Because the Defender is nice. Genuinely I wanted it for a few years and I love staring at lol.

But having people you love sitting beside you in it is the actual wealth.

The privilege is having something worth struggling for. by @evolve.with.aaron

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a month ago

A few things life has been teaching me lately.

Share the vision.

Reward the results.

Take pride in your environment.

Learn to work under imperfect conditions.

Do hard things on purpose.

And stop waiting for some dramatic moment where everything suddenly changes.

The older I get, the more I realise most of the things I’m proud of weren’t built in one massive breakthrough.

They were built on fairly ordinary days.

A conversation.

A decision.

Going to training when I didn’t want to face it.

Doing the work when the conditions weren’t perfect.

Keeping a promise to myself when nobody else would have known if I broke it.

Choosing to keep going when it would have been easier not to.

We massively overestimate what one big moment will change.

And underestimate what a few years of ordinary Tuesdays can become.

Your life is mostly built on ordinary days.

Make enough of them count.

Aaron 🦍 by @evolve.with.aaron

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2 months ago

We just bought our premises and became our own landlord. 🔐

When I became a coach to truly 360 my life I spent my last 2k on a Mac book and Pt Course I was officially all in on helping others transform regardless of their start point!

I opened Evolve as a facility took a Tesco loan out, betted on myself and decided I’d open our first unit 7 miles from either town in the middle of nowhere. 😅

A few months later and we needed a new location. 🧱

I opened the unit you see today with £500 left in my account absolutely grounded that I would do whatever it took to become my own landlord. 💪

I’ve put years into my craft, invested heavily into education worked around the clock and have built relationships with the best in the world. 📚

For every single person that has been part of this crazy journey just know I appreciate you all so much. 🫱🏻‍🫲🏼

Past present and future clients our promise will always be to deliver the best personal training experience possible by setting the highest standards imaginable. Our goal is about creating long lasting results that make people feel amazing in themselves while empowering them with knowledge to extend their lives by decades. 🎯

I am buzzing for the future! With another refurb due late December early January we will unveil something spectacular. Stay tuned. 👀 taken in Evolve Health & Performance by @evolve.with.aaron

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3 years ago

Every father wants to give their children the world. Few realise what they want most is you.

We spend so much of our lives trying to provide for our children that sometimes we forget the greatest thing we can provide...

Is ourselves.

Not another toy.

Not another holiday.

Not another reason to say, “I’ll play with you later.”

Our time.

Our attention.

Our presence.

One day your children won’t remember what was in your bank account.

They’ll remember whether you got down in the sand and built the castle.

Whether you chased them until you were out of breath.

Whether you laughed together.

Whether they felt like they had all of you not just what was left after work.

One day they’ll outgrow asking you to play.

Don’t miss it.

Because your greatest legacy won’t be what you leave for your children.

It will be the memories you leave with them. by @evolve.with.aaron

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2 months ago

Being a dad is a blessing... but being a girl dad... now that’s the best thing in the world. 🌍

No matter what happens in my day... one smile or hug from them can make everything better instantly.

My daughters have taught me love, kindness, and patience. ✅

All three things I use to constantly battle with. But now, they give me purpose... and they remind me that no matter what... how tough or big and bad we try to act... they’re really the ones in charge. 😅 by @evolve.with.aaron

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2 years ago

More people would get better results faster with higher levels of self belief.

You are going to want to quit.
You are going to question yourself.
You are going to deal with critics.

Here’s the truth. You’ve came through the fire more times than you can count.

You’re still here.

You are capable of way more than you think.

Keep going! 🦍 by @evolve.with.aaron

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a year ago