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EX EX EX

@exexex.global

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Creative agency moving fluidly across disciplines to embed brands within culture. Follow @frontrose.global for our extracurricular activities.
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GAP x ZALANDO — RY X, BERLIN To celebrate his collaboration with @gap, @ryx took his music around the world, with Berlin as his only continental European stop. Together with @zalando, we transformed Haus der Visionäre into a sanctuary of floating fabric, warm light and palo santo. It set the stage for a rare up-close performance by RY X and his band: a homecoming to a city he’s deeply connected to, shared with an intimate circle of friends, fellow artists and kindred spirits. The evening opened with a dance piece performed by @amalie_stitz and choreographed by @frankamarlenefoth. Then came RY X live, before @this_is_jamiie took over the decks and kept the room moving until late. A night of sound, movement and human connection. Thank you to everyone who was part of it. Concept, production and guest list: EX EX EX Clients: Gap and Zalando Creative Agency: EX EX EX @exexex.global Talent: @ryx @frankamarlenefoth with @amalie_stitz @this_is_jamiie Executive Producer: Tobias Holz @tobiasholzzz & Hans Bussert @hansbussert Art Direction: Nora Rida @norarida / Karolina Leczkowski @leczkowskaya Creative Producer: Laura Schowe @lauraschowe Project Management: Karl Metni @karlmars_ Graphic Design: Lisa Lagova @lisalagova Spatial Concept and Set Design: Eugenio Perazzo @eugenio_ Perazzo and team Light Design and concept: Niklas Gerstner @nikvegas Videographer: John Miller @redlight_monkey Photographer: Birk Alisch @birkalisch PA: Leon Hertle @leon_tle & Leonie Tutzer @leoniealjana by @exexex.global
3
9 days ago
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THE LIBRARY GROWS This next chapter of NIVEA’s website refresh, shot by @hollybroomhall, builds out the visual world we introduced earlier this year. Eight models, four days, four sets, 125 images – all shot in the same spirit: warm, editorial, unmistakably NIVEA. Think: tighter crops, real texture (no retouching of skin) and unposed moments caught from angles that feel more like a glance than a photograph. The goal: an image library that feels fresh, consistent, and human – built for a global audience and a digital home where skin and stories come to life. Client: @nivea Creative Agency: EX EX EX @exexex.global Photographer: Holly Broomhall @mondayartists @hollybroomhall Creative Direction: Karolina Leczkowski @leczkowskaya Make Up: Jana Kalgajeva-Halpin @janakalgajevahalpin Hair: Noriko Takayama @norinorinorikohair  Stylist: Rachael Rodgers @rachaelrodgers Casting: Danijel Vukoja @danijelvukoja Set Design: Rebecca Ilse @reebeccailse Creative Production: Laura Schowe @lauraschowe Project Management: Antim Gelew @antim.gelew Digi Tech: Marcus Paarmann @marcuspaarmann Photo Assistant: Jem Rigby @jemrigby Lighting 2nd: Alan Waddingham @al___studio Lighting 3rd: Elisa Daniel @elisadaniel18 Make Up Assistance: Nina Isabella Luckat @ninaluckat Hair Assistance: Hiroaki Iwata @hairmake_hiro Set Design Assistance: Ana Azevedo @ana____azevedo Fashion Assistance: Alena Weigmann @alenawgmn, Stella Raschke @stella.raschke  Production Assistance: Nora Rida @norarida, Leon Hertle @leon_tle Design & Art Direction: Julian Fink  Talent: Doll @huurhunmoom via @majin_mgmt, Lenny @lennyoffduty via @letitgomgmt 
 Team Nivea
Global Content & Platform Lead: Dmitrijs Kopeikins @dmitrijskopeikins 
Creative Direction: Sven Giese
Project Management: David Kantounas by @exexex.global
8
3 months ago
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THE LIBRARY GROWS This next chapter of NIVEA’s website refresh, shot by @hollybroomhall, builds out the visual world we introduced earlier this year. Eight models, four days, four sets, 125 images – all shot in the same spirit: warm, editorial, unmistakably NIVEA. Think: tighter crops, real texture (no retouching of skin) and unposed moments caught from angles that feel more like a glance than a photograph. The goal: an image library that feels fresh, consistent, and human – built for a global audience and a digital home where skin and stories come to life. 
Client: @nivea Creative Agency: EX EX EX @exexex.global Photographer: Holly Broomhall @mondayartists @hollybroomhall Creative Direction: Karolina Leczkowski @leczkowskaya Make Up: Jana Kalgajeva-Halpin @janakalgajevahalpin Hair: Noriko Takayama @norinorinorikohair  Stylist: Rachael Rodgers @rachaelrodgers Casting: Danijel Vukoja @danijelvukoja Set Design: Rebecca Ilse @reebeccailse Creative Production: Laura Schowe @lauraschowe Project Management: Antim Gelew @antim.gelew Digi Tech: Marcus Paarmann @marcuspaarmann Photo Assistant: Jem Rigby @jemrigby Lighting 2nd: Alan Waddingham @al___studio Lighting 3rd: Elisa Daniel @elisadaniel18 Make Up Assistance: Nina Isabella Luckat @ninaluckat Hair Assistance: Hiroaki Iwata @hairmake_hiro Set Design Assistance: Ana Azevedo @ana____azevedo Fashion Assistance: Alena Weigmann @alenawgmn, Stella Raschke @stella.raschke  Production Assistance: Nora Rida @norarida, Leon Hertle @leon_tle 
Design & Art Direction: Julian Fink
Talent: Azama @azamykins via @letitgomgmt, Zoé @_zoezz via @vivamodelsberlin 
Team Nivea
Global Content & Platform Lead: Dmitrijs Kopeikins @dmitrijskopeikins 
Creative Direction: Sven Giese
Project Management: David Kantounas by @exexex.global
21
3 months ago
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BARRÁGAN backstage published in @novembreglobal as seen by @amelysommer Show credits Creative Direction V.H. Barragán @v.arragan_ Scenography & Spatial Intervention @tor_tor_tor_studio @6footstranger @fritzmarlon @mattdell___ @callum________jones @fabian_louis Production @exexex.global Creative Producer @lauraschowe Casting @alter_casting @takaresaka @josemaria_________ Styling @billylobos Assisted by @__beh_nam__ @lena_rea Hair @evaniefrausto Make Up @naomzz SFX Make Up @julietteruetz Movement Direction @dafnikrazoudi Soundtrack @babynymph777 Lighting direction: @simonabiek Lighting operation: @lightops.berlin Make Up Team: @rafadelgado.makeup @eleonore_ising @hugo.trixx @mariliarohr @spankedsiren Hair Team: @byleostern @mickael_ambrosino_hair @soh_soh_soh_s @hairbyricco @fd_hair_artist BARRAGÁN Team @danteitamar @la.gatita.triste @damis.mata @withugo Rebeca Vargas Assisted by @robertalandii @isaacsanti_ @hugh_gleeson @sebjenezrr @nicorivao @allexamy @edwaoliver Supported by @berlinfashionwe @fashioncouncilgermany Guest Management & PR @autrementpr Production assistance: @martjenmtz @leoniealjana @bobkotosha @shionkai @lisalagova @leon_tle Thanks to @embamexale @rombautofficial @matsrombaut @nike @dinetteberlin by @exexex.global
4
3 months ago
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Installation for @monta.global Designed and built by Eugenio Perazzo. @eugenio_perazzo and Paul Böttcher. @paul.boettcher Now on view at @kadeweofficial Production @exexex.global Photographed by Paul Böttcher at @frontrose.global by @exexex.global
24
4 months ago
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For NIVEA, we are creating a library of still and moving imagery that brings viewers closer to skin, product, and the small details that define skincare. Focus: Routines Routines can get repetitive, but NIVEA finds unexpected joy in daily rituals. Unposed and candid moments are captured from surprising angles, refreshing your regimen. Client: @nivea Agency: @exexex.global Photographer: Hanna Hillier via @hnastudios_ @hannahillierphotography Creative Direction: Karolina Leczkowski @leczkowskaya Art Direction: Lorena Hydeman @lorenahydeman Stylist: Rachael Rodgers @rachaelrodgers Make Up: Stefanie Mellin @stefanie.mellin.official Hair: Noriko Takayama @norinorinorikohair Casting: Danijel Vukoja @danijelvukoja Set Design: Rebecca Ilse @reebeccailse Project Managment: Lola Porto @lolaporto Digi Tech: Tom Baldwin @baldwintom Lighting 1st: Micheal Furlonger @mfurlonger Lighting 2nd: Sam Robbins @samrobbins1 Lighting 3rd: Bliss Blissova @blissova DOP: Crusoe Weston @crusoeweston Creative Production: Laura Schowe @lauraschowe Make Up Assistance: Marília Rohr @mariliarohr Hair Assistance: Hiroaki Iwata @hairmake_hiro Set Assistance: Cesc Soto @cescsotokuya Fashion Assistance: Alena Weigmann @alenawgmn Production Assistance: Ronja Rossen @ronja.rossen Edit and Colorgrade: @driftstudiolondon Talent: @itslkhamaa via @esselle_agency Models by @exexex.global
0
7 months ago
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A refreshed visual direction for NIVEA. We are developing a library of still and moving imagery designed to feel warmer and more human. Focus: Ingredient Deep Dive We get up close and personal with the ingredients. Product on skin, close crops, textures you can almost feel. A focus on the magic moments gives a sense of clarity and simplicity — NIVEA makes skincare easy. Client: @nivea Agency: @exexex.global Photographer: Hanna Hillier via @hnastudios_ @hannahillierphotography Creative Direction: Karolina Leczkowski @leczkowskaya Art Direction: Lorena Hydeman @lorenahydeman Stylist: Rachael Rodgers @rachaelrodgers Make Up: Stefanie Mellin @stefanie.mellin.official Hair: Noriko Takayama @norinorinorikohair Casting: Danijel Vukoja @danijelvukoja Set Design: Rebecca Ilse @reebeccailse Project Management: Lola Porto @lolaporto Digi Tech: Tom Baldwin @baldwintom Lighting 1st: Micheal Furlonger @mfurlonger Lighting 2nd: Sam Robbins @samrobbins1 Lighting 3rd: Bliss Blissova @blissova DOP: Crusoe Weston @crusoeweston Creative Production: Laura Schowe @lauraschowe Make Up Assistance: Marília Rohr @mariliarohr Hair Assistance: Hiroaki Iwata @hairmake_hiro Set Assistance: Cesc Soto @cescsotokuya Fashion Assistance: Alena Weigmann @alenawgmn Production Assistance: Ronja Rossen @ronja.rossen Edit and Colorgrade: @driftstudiolondon Talent: @meyron_ via @majin_mgmt by @exexex.global
2
7 months ago
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2026 marks the global rollout of NIVEA’s new website under the creative direction of EX EX EX. Alongside the new digital direction, we are developing and producing a refreshed library of still and moving imagery — built for a new way of seeing and engaging with skincare. Today’s consumer scrolls past imagery that feels staged. But what makes them stop? A face, a moment, a detail that feels like them. Our refresh is about making NIVEA’s website feel closer, warmer, more human —
a digital space where skin and stories come to life. The goal: Build a library of images that feel fresh, consistent, and unmistakably NIVEA. NIVEA has always been skin’s best friend — familiar, trusted, and part of everyday life.
 This refresh gives that friendship a new edge: imagery that feels effortless and authentic, yet styled with an editorial touch that keeps you coming back for more. Client: @nivea Agency: @exexex.global Photographer: Hanna Hillier via @hnastudios_ @hannahillierphotography Creative Direction: Karolina Leczkowski @leczkowskaya Art Direction: Lorena Hydeman @lorenahydeman Stylist: Rachael Rodgers @rachaelrodgers Make Up: Stefanie Mellin @stefanie.mellin.official Hair: Noriko Takayama @norinorinorikohair Casting: Danijel Vukoja @danijelvukoja Set Design: Rebecca Ilse @reebeccailse Project Management: Lola Porto @lolaporto Digi Tech: Tom Baldwin @baldwintom Lighting 1st: Micheal Furlonger @mfurlonger Lighting 2nd: Sam Robbins @samrobbins1 Lighting 3rd: Bliss Blissova @blissova DOP: Crusoe Weston @crusoeweston Creative Production: Laura Schowe @lauraschowe Make Up Assistance: Marília Rohr @mariliarohr Hair Assistance: Hiroaki Iwata @hairmake_hiro Set Assistance: Cesc Soto @cescsotokuya Fashion Assistance: Alena Weigmann @alenawgmn Production Assistance: Ronja Rossen @ronja.rossen Edit and Colorgrade: @driftstudiolondon Talent: Angie Tutlewski @herzimglas via @vivamodelsberlin by @exexex.global
1
7 months ago
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Backstage at BFW with @exexex.global published in @novembreglobal 🖤 Photographer: @leonnevillgallagher @loudebetoly @ioannes.eu @unvainstudios by @exexex.global
1
8 months ago
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DISCOVER THE FULL AUTUMN / WINTER 26 COLLECTION „OVERTIME“ A collection set in the charged hours after work, when structure loosens and the ordinary turns electric. #shotoniphone CREATIVE DIRECTOR @sia.arnika STYLIST & ART DIRECTOR @timheyduck KEY HAIR @rubyhowes KEY MAKE-UP @kenny._campbell  CASTING @sofiamichaud @lollodefa SOUND @europa.in.flames DIRECTOR @niklasweise SET DESIGN @tor_tor_tor_studio CREATIVE DIRECTION - @FRITZMARLON @6FOOTSTRANGER ART DIRECTION - @YELDAKABIIL @LUCA.PAUL0 CREATIVE PRODUCER - @AY3RF LIGHTING CONCEPT - @TOR_TOR_TOR_STUDIO LIGHTING DESIGN - @SIMONABIEK LIGHTING OPERATION - @LIGHTOPS.BERLIN DOP @julian.wildner OPERATORS @mr.ceci_mechoka @max.heeb MOVEMENT DIRECTOR @dafnikrazoudi SHOE DESIGN @philippkern._ PRODUCTION @exexex.global CREATIVE PRODUCER @lauraschowe EDIT @katcallz_ PR @autrementpr MODELS @dammryy @mimi.dey @kmar_bennessib @nmnrden @torys_ @dominikapikula @vivianxhasse @sonja.secic @gesapassmann @jada_joyce @ferida_james @nyagoadiu @emma_csm_ @alvarez.elenaa @mariekippe BEAUTY PARTNER @kyliecosmetics @kyliejenner PARTNERS @swarovski @tencel_world @beglarianfabrics @fabrichouse_com THANK YOU TO @potsdamer_platz @manriquepablo @howyoumode @jonas_sprattland @norarida @staverjules @bruna.caba @alphabarratt @kimschoellmann @rafadelgado.makeup @linefrnk @byleostern @pacquomakeup @leehyangsoon__ @eleonore_ising @shego.star @annaverdammt @hansbussert @tobiasholzzz @ingibjorgolafss @lil.stuzi @marieaboutmarie @emelie.gerleit by @exexex.global
22
8 months ago
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BACKSTAGE AT SIA ARNIKA AW26 „OVERTIME“. Produced by us. Photography by @leonnevillgallagher and @manriquepablo CREATIVE DIRECTOR @sia.arnika STYLIST & ART DIRECTOR @timheyduck KEY HAIR @rubyhowes KEY MAKE-UP @kenny._campbell CASTING @sofiamichaud @lollodefa BEAUTY PARTNER @kyliecosmetics @kyliejenner by @exexex.global
1
8 months ago
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LOOK BOOK PRODUCTION FOR SIA ARNIKA AW26 „OVERTIME“ CREATIVE DIRECTOR @sia.arnika STYLIST & ART DIRECTOR @timheyduck PHOTOGRAPHER @tristanroesler KEY HAIR @rubyhowes KEY MAKE-UP @kenny._campbell CASTING @sofiamichaud @lollodefa SOUND @europa.in.flames LIGHTING DESIGN @simonabiek DIRECTOR @niklasweise DOP @julian.wildner MOVEMENT DIRECTOR @dafnikrazoudi SHOE DESIGN @philippkern._ PRODUCTION @exexex.global CREATIVE PRODUCER @lauraschowe EDIT@katcallz_ PR @autrementpr BTS PHOTOGRAPHER @manriquepablo BTS VIDEOGRAPHY @jonas_sprattland BEAUTY PARTNER @kyliecosmetics @kyliejenner @swarovski @tencel_world @beglarianfabrics @fabrichouse_com @potsdamer_platz by @exexex.global
3
8 months ago
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