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Our DNA is Multicultural. | FCG is an award-winning, Chicago-based multicultural PR & integrated marketing agency.
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🚨 It’s a New Era at FCG! 🚨
 
We’re proud to announce that Jasmine Flowers Mazyck and Brinton Flowers have been appointed as Managing Partners of Flowers Communications Group! 
 
As a trailblazing multicultural agency, we’re always evolving, and with this powerhouse duo leading the way, we’re set to build on our 34-year legacy of creating impactful, culturally relevant campaigns that reach, respect, and resonate with diverse audiences.
 
Jasmine Flowers Mazyck will lead agency strategy & operations, while Brinton Flowers will drive business development—bringing fresh perspectives and innovation to the industry.
 
Founder & Chairman Michelle Flowers Welch put it best:
“As America’s demographics continue to shift, multicultural marketing is more important than ever. The next generation of FCG leadership is ready to meet the moment.”
 
Join us in celebrating this exciting chapter! Drop a 🎉 in the comments to congratulate them!
 
📍 To read the full article, click #LinkInStory.

#NextGenMarketing #MulticulturalMarketing #FCGFlow #MarketingInnovation by @explorefcg
6
2 years ago
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Last year, our FCG industry experts in brand strategy, public relations, and experiential marketing explored the key trends shaping multicultural marketing. 

This year, we’re taking it further—examining how those trends have evolved as we step boldly into 2025. 
 
As the multicultural marketing landscape shifts, so must our strategy and steadfast resolve. 

In an era where “cancel-DEI culture” challenges brands and the trickle-down effect of intentional multicultural engagement looms, the brands that will thrive in 2025 will be those that stand on core values, innovate, and genuinely maintain trust and connection with the full spectrum of consumers. 

Click the link in bio for an insightful journey into the ever-changing ecosystem of integrated marketing. 
 
#2025Trends #MulticulturalMarketing #ExpertAdvice 
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Explore working with FCG and discover how our IMC solutions authentically and inclusively reach and respect diverse consumers by clicking #LinkInBio. by @explorefcg
0
2 years ago
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Yesterday, we celebrated culture, connection and the people who make FCG special. ❤️

In honor of Hispanic Heritage Month, our interns put the team’s knowledge to the test with a “Guess the Flag” challenge during our employee appreciation luncheon.

From a little friendly competition to meaningful conversations, it was a fun opportunity to learn from one another and celebrate the cultures and perspectives that strengthen our FLOW-er community.

Here’s to celebrating, learning and growing together. Stay tuned for more! by @explorefcg
2
3 days ago
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Join FCG in celebrating one of our FLOW-ers, William Pinson, who was recently named a recipient of the Publicity Club of Chicago’s 30 Under 30 award🏆!

We’ve been honored to watch William grow throughout his career, and we can’t wait to see all that he continues to bring to our agency and clients.

Cheers to you, William. We look forward to celebrating with you on October 6!

#FLOWBOLD #MulticulturalMarketing by @explorefcg
1
6 days ago
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FCG is continuing our celebration of Hispanic Heritage Month by sharing a few key lessons on building genuine, authentic connections with our Hispanic communities. Swipe through to see what we at FCG bring into our client interactions and into our own teams.

Celebrating Hispanic culture, identities, and traditions doesn’t have to end on October 15. 

Tell us in the comments how you’re making the most of this month! 👇

Want a deeper dive? Check out our blog post of the month at the link in bio.

#FLOWBold #MulticultureMarketing #HispanicHeritage by @explorefcg
0
8 days ago
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Big night for FCG 🏆!! We were honored to be a guest at the PRSA Skyline Awards last week, bringing home some hardware and making connections with our amazing PR Chicago community. 

Congratulations again to our entire amazing team! Check out our wins below: 
Kingsford 
Illinois Lottery 
Illinois Department of Human Rights 
FCG for Best Small Agency 

Let's keep showing up for multicultural marketing and creating impactful moments to remember. #FLOWBold by @explorefcg
0
12 days ago
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What a night! FCG was honored to be nominated at the PRSA Chicago Skyline Awards alongside so much incredible work from our peers. Shoutout to our team of FLOW-ers who took home wins last night: 

Kingsford
Illinois Lottery
Illinois Department of Human Rights
FCG for Best Small Agency.

Here’s to kicking off award season strong — can’t wait to see what’s next. 🏆✨
#FLOWBold #MulticulturalMarketing by @explorefcg
1
15 days ago
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Happy Hispanic Heritage Month from the FCG team! 

We’re thrilled to kick off the month with our blog post focus, team spotlights, and moments to celebrate the rich and vast culture of Hispanic communities across the world.

FCG has always taken pride in our ability and opportunity to authentically connect with and represent multicultural audiences and the rich cultural landscape of Hispanic communities.

Join us all month long as we celebrate — stay tuned for more!

#FCGFlow #MulticulturalMarketing #HispanicHeritageMonth by @explorefcg
0
19 days ago
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Flowers Communications Group is proud to announce and congratulate our Founder, Chairman, and CEO, Michelle Flowers Welch, on receiving the Publicity Club of Chicago’s 2026 Presidential Legacy Award.

This award honors Michelle’s dedication, work, and commitment throughout her career as a PR pioneer for multicultural consumers. She’s helped countless brands build authentic, engaging, and impactful initiatives for multicultural audiences.

Her team of FLOW-ers maintains the momentum she started and is honored to carry her mission forward every day.

If you know Michelle, have worked with Michelle, and love Michelle as we do, please join us in celebrating her!

Congrats again, Michelle!  Thank you for showing the world how we FLOW.

#Legacy #FLOWBold #FCG #PCC by @explorefcg
5
23 days ago
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Today, we’re celebrating the people whose hard work, dedication, and contributions keep our communities moving forward.

Happy Labor Day from @explorefcg! by @explorefcg
0
a month ago
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Back-to-school season is in full effect, and the CDPH Me & Nic Broke Up campaign is making its rounds in Chicago schools and the community with pop-up activations. This most recent pop-up brought the energy with giveaways, student influencers, and details about the scholarship opportunity up for grabs.

FCG was glad to help support and bring this campaign to life, activating in the community and creating relationships through authentic connection and memorable moments. 

#Back-to-School #CDPH #Me&NicBrokeUp by @explorefcg
0
a month ago
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Back-to-school is about more than showing up. It’s about showing up with purpose.

HBCU culture reminds us that lasting brand connections are built through consistency, authenticity, and investment in what comes next. Swipe through for three lessons brands can take with them, and check out our blog insights for more at explorefcg.com by @explorefcg
0
a month ago
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