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Far From Timid

@far__from__timid

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We turn new brands into legend and heritage brands into watchable entertainment networks.
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Advertising Week Day 4 Part 2 Legendary Moves: Most interesting thing in brand, Day 4 Advertising Week. I’ve been going to a lot of AI sessions, but my fave today was listening to the very disarming, yet subversive Gabriel Whaley, CEO of the art collective MSCHF—who unsurprisingly describe themselves on their LinkedIn description as a dairy company.    Their premise is that our cultural frameworks, the platforms and systems, have flattened us and they want to remind us where we are, that we have agency . We, humans, are in control. Their brand activations are either instigated on their own or they partner with brands. Do not get flattened by AI. More in the vid. #legendarymoves #advertisingweek #creativity #analog #MSCHF by @far__from__timid
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16 hours ago
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Advertising Week Day 4 Part 1 Legendary Moves: Most interesting thing in brand, Day 4 Advertising Week. I’ve been going to a lot of AI sessions, but my fave today was listening to the very disarming, yet subversive Gabriel Whaley, CEO of the art collective MSCHF—who unsurprisingly describe themselves on their LinkedIn description as a dairy company.    Their premise is that our cultural frameworks, the platforms and systems, have flattened us and they want to remind us where we are, that we have agency . We, humans, are in control. Their brand activations are either instigated on their own or they partner with brands. Do not get flattened by AI. More in the vid. #legendarymoves #advertisingweek #creativity #analog #MSCHF by @far__from__timid
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16 hours ago
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Legendary Moves: Most interesting thing in brand at Day 3 of Advertising Week? At the heart of creativity is ownership. Your films. Your identity. Your taglines. Your songs. Your images. The IP that makes a brand yours. This is the most important AI conversation in creativity no one is having. With AI how do we make sure we own output? OpenArt AI, a creative production platform, can track the human vs. machine contribution to creative assets. Copyright requires sufficient human creative control. AI can help make the work. But can you prove the human fingerprint—and protect what you created? More in the vid. Follow Far From Timid for our Storyboard Principle—the creative stack for making with AI while protecting what you create. What a gift to have this conversation and be with such radiant people Raj Gajwani Bonin Bough Kevin Swanepoel Cc: 72andSunny Portrait Media Group OpenArt AI #legendarymoves #advertisingweek #creativity #ai #copyrightlaw by @far__from__timid
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2 days ago
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11/02/2026 by @far__from__timid
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8 days ago
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It seems like a good time to discuss balls. In the last two weeks, we lost Dolly Parton and Gloria Steinem. A few months earlier, we lost Judy Pace. Three very different women who understood something about courage, self-possession and taking up space. For as long as we can remember, courage has been inexplicably stored in a man’s scrotum. If a man stands up to his boss, he has balls. If a woman stands up to her boss, she also has balls... Read more. Link in bio to the ‘Stack. by @far__from__timid
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a month ago
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Very excited that a brilliant film I worked on, Grief Room, in partnership with Seismic Foundation, directed by the Bafta-winning directer Sindha Agha and produced by Cornershop's Anna Hashmi and Seismic's Sander Volten is premiering at the Edinburgh International Film Festival. So proud. Starring Emily Beecham, Daily Bevan, and Louisa Harland. by @far__from__timid
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3 months ago
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Congrats to The Webby Awards on the occasion of their 30th Anniversary! What? In 2009 I won my first Webby. It’s a really tender memory. I was running my first agency and there weren’t many women agency owners back then, but had an incredibly loyal staff like Carl Waldron and brilliant clients like Steve Gross, Silvian Rosario, Richard Born, and Nancy Friedman. Just had a feature in Crain’s, but there was something so important about receiving a document that said my agency was recognized by the International Academy of Digital Arts & Sciences. It felt like getting recognition from NASA or MENSA. Congrats Jesse Feister and to all those who make this incredible honor something I’m still so proud to share with the world. Share your first memory! I want to hear! #webbyawards #legendmaker #executivecreativedirector by @far__from__timid
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5 months ago
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Don’t make a mess. Thing is, if you’re using AI tools and go from AI tool to publish, you don’t own the thing. Brands and entertainment companies need to own the thing. Here is how you can own the thing: The Storyboard Principle. Read more in my latest: And The Oscar Goes To...Artificial Intelligence https://bit.ly/oscarsai Link also in bio! #creativity #artificialintelligence #watchable by @far__from__timid
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7 months ago
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Delicious inspo. Wishing you a mysterious and elegant weekend. Thank you Maurice Binder. by @far__from__timid
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8 months ago
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This sign. The one so camp that we want to eat it, was designed in 1959 by Betty Wilis. It was never copyrighted so we can all remix without consequence. Thank you Betty for delighting us for decades. #design #midcenturymodern by @far__from__timid
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9 months ago
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Most things now feel generated. This piece, written last week before Rob Reiner’s death, is lovingly about the kind of work that makes us believe. The kind of film, art, and marketing that becomes part of us from Spinal Tap to Taco Bell”s Liberty Bell and A24’s The Drama Release. (It’s been a tough week with Bondi, Brown, and the loss of a beloved director. Don’t stop creating. For makers and do’ers this is our salvation and duty. #entertainment #brand #storytelling robreiner spinaltap martysupreme a24 thedrama Tacobell by @far__from__timid
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10 months ago
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👁️ Tomorrow and Tuesday we'll be double-booked and at every Tribeca X panel with our Watchable Brand series, diving into how films like You Belong Here, a cinematic tribute to Kentucky chef Ouita Michel, show the way forward for both startups and legacy brands. Directed by Steve Zahn and Rick Gomez, it’s a model of storytelling that builds community and generates revenue. Premise: Advertising is out. Entertainment is where marketing dollars will have the highest return. Brands—big or small—need to create always-on content that builds community and drives revenue. Think beyond the 60-second ad and look at brands like Mattel, Marriott, Duolingo, and Alexis Bittar, who are already mastering brand-driven entertainment. The game is changing. Brands aren’t just sponsoring stories; they’re crafting their own, creating worlds like Disney or Marvel, and integrating into culture. The days of a 60-second Super Bowl ad driving lasting impact are over. Short films, TikTok series—this is the new reality. And yes, it will turn into revenue, either through conversions or owned platforms. This is where marketing is heading. #watchablebrands #watchable #brandedentertainment #content #entertainment #tribecaX #tribecafilmfestival #brandagency #innovation by @far__from__timid
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a year ago
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