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FEND

@fendhelmet

6.4K

followers

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Folding bike helmets built for the city bike commuter. Always with you. Never in the way.
Ready. Set. Ride.

POSTS STORIES REELS TAGGED

It’s been two weeks since Title Nine’s annual Pitchfest, and it still feels a little like a dream.

This was more than a pitch competition. It was a room full of badass women cheering each other on, sharing openly, and lifting each other up. We left feeling truly supported, and reminded that when women in business show up for one another with this kind of generosity, everyone goes further. We need more of this, not just in business, but in the world.

A big thank you to @t9missy and the @titlenine team for creating not just an inspiring and thoughtful event, but a powerful community. Also to @jenloofbourrow for your mentorship and support!

Congrats to all the winners and finalists, and I’m so grateful to have shared the room with you all! @heyumanos @wearecuriouscreatures @gearenvie @alpine.nation @symbiosisgear @skigirlhood @wildfolde.co @apresskijewelry by @fendhelmet

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8 days ago

Lyft bike phone mount hack 📱🚲
No mount? No problem. Drop your phone on the front basket, wrap the elastic cord like this, and your phone stays locked in for navigation the whole ride.
Save this for your next ride and send to a friend who rides. #readysetride #fendhelmet taken in San Francisco, California by @fendhelmet

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20 days ago

From San Diego to San Francisco, we’ve been traveling up the West Coast and joining REI Morning Huddles. The energy, ideas, and feedback from the REI teams have been invaluable! #readysetride #fendhelmet #pathaheadventures taken in San Francisco, California by @fendhelmet

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21 days ago

We think these FEND Smart Fold bike helmets are pretty darn cool. 🚲 Compact, convenient, and easy to take wherever the ride takes you. #tryathletics #fend #fendtastic #como #bikelife by @fendhelmet

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a month ago

Faces of FEND. Built for every rider, every city, and every commute.

#fendhelmet
#readysetride
#FENDHelmet taken in New York City by @fendhelmet

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2 months ago

We’re excited to see that Bay Wheels is now Lyft Bike and 1,000 new bikes will be added to the San Francisco bikeshare network. Expanding bikeshare makes it easier for more people to choose two wheels for commuting, errands and everyday adventures. At FEND, we believe the future of cities is more connected, more sustainable and more bike-friendly!

READY. SET. RIDE.

#Bikeshare #FEND #Lyft #LyftBike #SanFrancisco taken in San Francisco, California by @fendhelmet

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2 months ago

Ready. Set. Ride.
@divvybikes
@x_x_x_racing
@bikechicagogrit taken in Ace Hotel Chicago by @fendhelmet

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3 months ago

This year the Fulton Market Grand Prix will feature a Divvy Race!
Podium prizes include LOLLA and Salt Shed Tickets for the whole team!

Teams of 2-4!

Swag Bags for all racers!

100% of proceeds go to Charity + we have up to $10k in matching donations.

Message xxx here if you want to participate! taken in Fulton Market, Chicago by @fendhelmet

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3 months ago

🎉 9 BRANDS. 9 PRIZES. 9 WINNERS. 🎉
HOW TO ENTER:
1️⃣ Follow all 9 brands tagged + @sus_made
2️⃣ Like this post
3️⃣ Tag 2 friends in the comments
4️⃣ Bonus: share to your story for an extra entry!
Winners announced after July 31st 🗓️
🍡 @mojavemallows — 3 bags organic marshmallows
🍇 @paolabsjelly — Variety pack energy jellies
🍑 @freshpeaches.co — Home + pocket starter set
🎒 @sus_made — Small + medium upcycled travel pouches
🪖 @fendhelmet — 1 folding helmet (up to $139 value)
👟 @thebertshoe — Pre/post-activity packable shoes
👟 @brce_shop — 3 sport-specific performance laces
🥤 @recpakco — Complete backcountry meal pouches
🧢 @brimawear — Performance durag + skull cap
This giveaway is not sponsored, endorsed, or administered by Instagram or Facebook. Open to US residents 18+. No purchase necessary.
#Giveaway #pathaheadventures #rei by @fendhelmet

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4 months ago

Your helmet should do more than just protect your head.

The FEND helmet combines safety, visibility, and convenience with built-in front and rear LED lights, a lightweight design, and a foldable construction that’s easy to pack away when the ride is over.

Whether you’re commuting through the city, exploring new trails, or riding around camp, being seen matters. 👊

What’s your favorite place to ride? 🚴

#FEND #FENDHelmet #BikeLife #EBikeLife #cycling taken in Oklahoma City, Oklahoma by @fendhelmet

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4 months ago

Underneath it all. Always with you. Never in the way.

Ready. Set. Ride.

#readysetride #foldinghelmet #pathaheadventures @rei by @fendhelmet

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4 months ago

Faces of FEND. Another day. Another ride. The helmet that is always with you. Never in the way.

#fendhelmet
#readysetride
#pathaheadventures
@rei
@citibike
@sylvia.zhu
@shawncworkshop by @fendhelmet

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4 months ago