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Ashley Biernier | Marketing Director(@fieldnotesbyashley)'s profile avatar HD Profile

Ashley Biernier | Marketing Director

@fieldnotesbyashley

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1321
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Marketing California's most charming destinations @brentwoodcountrymart
@montecitocountrymart @marincountrymart
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After several wonderful years of partnering with incredible brands through Refine Creative Co., the business is entering a new season. I'm no longer taking on clients, as I’ve stepped into an exciting new role as Marketing Director for a trio of beloved California destinations.⁠ ⁠ While the consultancy side of Refine is pressing pause, my love for creative strategy, thoughtful branding, and marketing insights hasn’t gone anywhere. You can still find me sharing behind-the-scenes peeks, inspiration, and musings on modern marketing over on Substack through The Matchbook, as well as here on Instagram.⁠ ⁠ If you're a fellow creative, marketer, or just someone who loves a good brand moment—I’d love to have you along for the journey.⁠ ⁠ Warmly,⁠ Ashley⁠ ⁠ 📸: @evan_roscoe by @fieldnotesbyashley
46
a year ago
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A couple weeks ago, we finally got to toast to @kermitlynchwine at @marincountrymart 🥂 After over 50 years with just a Berkeley address, they arrived at the Mart last fall. After living in California's wine country, it's been such a pleasure to learn about and tap into Italian and French wines through having them as a tenant at the Mart. Their team is incredibly efficient and truly loves what they do. They've been lovely to work with and we can't wait for all that is to come! taken in Marin Country Mart by @fieldnotesbyashley
0
a month ago
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Americana summer 🇺🇸 It's so weird to be working on fall and holiday events and marketing when we've barely had summer here in the Bay Area. Here comes the sun? ☀️ taken in Sausalito, California by @fieldnotesbyashley
2
3 months ago
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It's here! @annmashburn has arrived at @brentwoodcountrymart ❣️⁠ ⁠ Classic staples with a little tomboy, some romance, and a helping of American prep.⁠ ⁠ We're excited for this addition to the Mart. Sign up to read the exclusive founder insights in the newsletter—coming soon! by @fieldnotesbyashley
0
a year ago
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A work from home day (well, the highlight reel). by @fieldnotesbyashley
2
a year ago
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It's official! @goop at @marincountrymart is now offering facial services in the treatment room located in the back of their store. It's the best little hidden gem at the Mart! 💎 taken in Marin Country Mart by @fieldnotesbyashley
1
a year ago
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Great design isn’t about following a single path. It’s about pushing boundaries, experimenting with contrasts, and making unexpected choices.⁠ ⁠ Every year, Pantone’s Color of the Year floods marketing campaigns, Pinterest boards, and product designs. Instead of encouraging creativity, it often leads to repetition.⁠ ⁠ But I believe the best creatives don’t just embrace trends. They bend them, break them, or disrupt them entirely. ⁠ ⁠ Do you believe the sameness is killing creativity? by @fieldnotesbyashley
5
2 years ago
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Ribbon is having a moment—a soft, sweeping, effortlessly chic moment 🎀⁠ ⁠ What was once a staple of childhood hair bows and gift wrapping is now gracing runways, interiors, and editorials with a sense of refined nostalgia.⁠ ⁠ And I'm lapping it up! I get into the nitty gritty and my love for this creative trend on The Matchbook (my new-ish digital zine for creatives)—link in bio.⁠ ⁠ #creativity #ribbonasdecor #inspiration by @fieldnotesbyashley
2
2 years ago
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Currently inspired by: this @burberry campaign.⁠ ⁠ Meet Drs Herschel & Lilly Stoffer of Nebraska and London-based artist Slawn and his partner Tallula Christie, some of Burberry's most loyal customers featured in their "Wrapped in Burberry" campaign featuring customers as models.⁠ ⁠ I talk in more depth about this concept and how it could benefit brands in my Substack post coming out tomorrow. Give it a glance at the link in bio 🔗⁠ ⁠ #marketingcampaign #brandstrategy #creativedirection by @fieldnotesbyashley
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2 years ago
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IT HAS ARRIVED.⁠ ⁠ How do luxury brands maintain sales growth without compromising their aspirational image? ⁠ ⁠ We tackled this challenge for a luxury chocolatier and documented it in a case study, released today.⁠ ⁠ Give it a read at the link in bio⁠ ⁠ 📸: @mecreativenapa by @fieldnotesbyashley
2
2 years ago
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FIVE YEARS 🥂⁠ ⁠ Refine Creative Co is celebrating five years in business today. It feels so surreal. I've learned so much over the years and changed immensely as a person, a creative, and a business owner.⁠ ⁠ I've built some incredible relationships and am so grateful for everyone I've had the pleasure to work with over the years: businesses, photographers, mentors, graphic designers, web designers, models, employees, influencers, etc. (A very special shoutout to @kollarchocolates for taking a chance on me and being my first client).⁠ ⁠ And despite five years under my belt, it still feels like I'm just getting started... by @fieldnotesbyashley
24
2 years ago
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One of the more fun aspects of my job: tasting the newest creations from @recchiuticonfections before they are launched to the public (for marketing purposes, of course).⁠ ⁠ Michael Recchiuti and his talented team have developed these batons in three distinctive flavors that are currently available at their retail shop in the historic @ferrybuilding : Butterscotch Caramel, Banana Caramel, and Candied Orange Peel all enrobed in their custom @valrhona blends.⁠ by @fieldnotesbyashley
0
2 years ago
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