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Hello & Asalaamu alaikum! 💕 I’m Yusra—a Certified Pediatric Sleep Consultant and the founder of Finally Asleep. Helping families get the rest they need has become my passion, but my path to sleep consulting was a unique one. 

By day, I work in oncology clinical research, contributing to advancements in cancer treatments—something I’m incredibly passionate about. And by night (literally!), I help exhausted parents and little ones get the restful sleep they need. 

Before this, I was a halal food blogger, always on the hunt for the best spots to eat in the GTA. I still love food and trying new restaurants, but since having kids and starting my journey as a sleep consultant, I don’t have as much time to check out every new place and share my finds like I used to—though who knows, maybe I’ll get back into it one day! For now, my focus is on helping families build healthy sleep habits—because I know firsthand how life-changing good sleep can be. 

As a mom of two, I struggled with sleep deprivation and saw just how much it affected every part of life. Once I figured out how to create healthy sleep habits for my own kids, everything changed. That’s when I knew I wanted to help other parents do the same. Now, I work with families of children from newborns to seven years old, creating customized sleep plans that fit their unique needs. 

If you’re struggling with sleep, I see you. I’ve been there. And I’d love to help. 💜 Send me a DM or drop a comment with any sleep questions—I’m here to make restful nights (and happier days!) a reality for your family. by @finallyasleep
37
a year ago
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Sleep training at 2am is a whole different kind of hard. The self-doubt, the “am I doing this right?!,” and of course, the exhaustion. It hits different when everyone else is asleep and you’re just trying to do your best.

That’s why I offer live bedtime and overnight texting support. So you’re not left guessing in the moment. You can text me while it’s actually happening. I’ll guide you through the steps, answer your questions, and help you feel more confident and calm in real time.

One of my recent clients said, “I actually slept. I feel like myself again.”

You deserve that too.

If you’re ready for sleep support that doesn’t stop at bedtime, send me a DM that says “OVERNIGHT” or book a free 15-minute call. We’ll chat and figure out the kind of support that feels right for you! 🌙 by @finallyasleep
21
a year ago
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Did you know? Your sleep consulting services can be covered under your private health insurance or extended benefits—if you have coverage for a Registered Social Worker (Ontario only)!

That means support for your little one's sleep (and yours!) could be more accessible than you think.

⭐️ Check out the Sleep Packages (Insured) page on my website or reach out directly for more details! Let’s get you and your child the restful sleep you deserve!

#OntarioSleepConsultant #PediatricSleepSupport #InsuranceCoveredSleepServices by @finallyasleep
18
a year ago
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I’ll be joining this beautiful workshop hosted by @hope4therapy_ on June 20th at @azurahcafe and sharing a short talk on children’s sleep and maternal wellbeing. 🤍

One of the things I see every day is how deeply sleep impacts not just our children, but us as mothers too. Our energy, our patience, our mental load, and our ability to feel present.

I’m looking forward to being part of this meaningful afternoon and connecting with other moms as we explore motherhood, identity, and caring for ourselves too.

Hope to see you there! 💜 Head over to @hope4therapy_ to register! 

#DurhamRegionMoms #PickeringMoms #AjaxMoms #SleepSupport #TorontoMoms taken in Pickering, Ontario by @finallyasleep
5
2 months ago
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One of the best parts of my job is hearing messages like these while I’m working with moms! It’s moments like this that remind me why I’m so passionate about helping families get better sleep.

If you're wondering whether I can help you, don’t just take my word for it—take theirs. These are real messages from moms I’ve worked with during sleep training, and they motivate me every day to keep going and keep helping, alhamdulillah 💕

I’m here to tell you it’s okay to admit you’re exhausted and ask for help. Send me a message if you’re ready to get better sleep again! 💜 by @finallyasleep
33
a year ago
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You can love your baby AND still need sleep!

So many parents feel guilty for even admitting that. Like loving your child should somehow make exhaustion easier? It doesn’t!

Needing rest doesn’t mean you’re ungrateful. It doesn’t mean you’re failing. It just means you’re tired! 

And being tired, night after night, affects everything. Your patience. Your mood. Your ability to feel like yourself.

Wanting better sleep isn’t about “fixing” your baby. It’s just about supporting your family. You’re not wrong for wanting rest and I am here to support you throughout the process if you need me🩵 by @finallyasleep
14
6 months ago
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Sleep training isn’t just about your baby’s sleep. It’s an emotional rollercoaster for you too! 

This process can bring up guilt, exhaustion, and second-guessing every decision. That’s why I’m sharing combined strategies from a Certified Pediatric Sleep Consultant (that’s me!), and a Registered Social Worker, Mariyam from @hope4therapy_ , so you can support your baby and yourself through the process.

From managing the mental load to giving yourself grace on the hard nights, these tips are here to make sleep training feel a little more doable and a lot less lonely. 💜 by @finallyasleep
37
a year ago
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See you all soon at our next @joinmagneticmuslimah event ❤️🎊

You will be receiving:
🍲 A menu card to pick your drinks + main course upon arrival
📱 A networking card with your Instagram QR code
🥪 Appetizers while you mingle
🎁 A chance to win one of our many many raffle prizes
🛍️ A gift bag valued over $50
💵 A chance to win $100 during the networking activity!

And connections to last you a lifetime 🫶🏽 Let's do this! taken in Pickering, Ontario by @finallyasleep
8
8 months ago
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Did you know every Sprout & Bloom box comes with exclusive discount codes for products + services you’ll actually use during pregnancy and postpartum? 🤍

From wellness support to mama essentials, we partner with trusted women-owned brands so you get extra value beyond what’s inside the box.

✨ More support.
✨ More savings.
✨ More care for mama.

Perfect for gifting or treating yourself.
Tap to explore the boxes 💛

#sproutandbloommama #pregnancygifts #postpartumbox #mamahoodjourney #giftfornewmom by @finallyasleep
10
7 months ago
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✨ MAMA GIVEAWAY ✨

Calling all mamas (and mamas-to-be)! 💕
This giveaway is filled with beautiful, useful, and thoughtful goodies chosen just for you. Whether you’re in the thick of motherhood or preparing for it, these prizes are here to bring you support, joy, and a little self-care.

One winner will receive:
💤 1-Hour Sleep Coaching Call
💎 Mama Necklace
📓 Digital Brand Clarity Workbook
📚 Islamic Kids Book
👩‍👧 1-Hour Parent Coaching Call by an Occupational Therapist
🪪 Custom Nameplate

⸻

How to Enter:
1️⃣ Follow all of our accounts:
@finallyasleep
@sunbalmjewelry
@haffydesigns
@theilmcorner_ 
@lifeskills.toolbox
@studiofajr.ca

2️⃣ Like this post ❤️
3️⃣ Tag 3 friends in the comments who would love this giveaway (each new comment with tags = 1 extra entry ✨)
✨ Bonus Entry: Share this post to your Instagram Story and tag all of us so we can see it.
📌 If your account is private, send @finallyasleep a screenshot of your Story via DM to confirm your bonus entry.

⸻

Giveaway Details:
⏳ Ends Tuesday, August 26th at 11:59 PM EST
📩 Winner will be chosen at random and shared on IG stories on August 28th, 2025.
💡 Giveaway has no cash value and is non-transferable
📝 Standard consent, privacy, and documentation procedures will apply for the OT coaching session
⚠️ This giveaway is not sponsored, endorsed, or administered by Instagram taken in Ontario, Canada by @finallyasleep
73
a year ago
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Sometimes better sleep isn’t just about the bedtime routine. It starts on the plate! 🍽

We teamed up, a Certified Pediatric Sleep Consultant, Yusra @finallyasleep and a naturopath + nutritionist, @drayesha.nd, to share key nutrients that can support better sleep in children.

Sometimes the missing piece for sleep is in the foods they eat during the day. Certain nutrients can help calm the nervous system, balance sleep hormones, and set the stage for deeper, more restful nights. The best part is they are found in everyday foods you can easily work into your child’s diet!

Swipe through to see some of the key nutrients that make a difference along with simple food ideas to get them in! 

🍓Save this post for your next grocery shop
🍓Share it with a fellow tired parent
🍓Tell us in the comments if you notice a change in your child’s sleep after adjusting their diet

Here’s to helping your little one sleep soundly from the inside out! 💜 by @finallyasleep
32
a year ago
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Yusra from @finallyasleep is one of our co-hosts and panelists for this upcoming flagship event for @joinmagneticmuslimah ❤️ She will be joining three other women on our panel discussion at @heavenlydesserts.ca on November 29! 

We are so excited to meet you all! If you are interested in learning more about the incredible and needed work Yusra does, join us by commenting PURPOSE below! by @finallyasleep
6
8 months ago
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