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The wait’s over. FindX Beta is officially live. The only app creative professionals actually need.

Join now to be part of an exclusive, members-only space built for India’s best creative minds. by @findx.io

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a year ago

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status: signals colliding // launch imminent

decode: how will your world shift when X comes alive? by @findx.io

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a year ago

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status: signal confirmed // revolution is on its way

decode: why do you think this will change everything? by @findx.io

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a year ago

For years, we were told that machines would replace human creativity. But human creativity is becoming more valuable than ever.

Now, in a world flooded with AI-generated content, something interesting is happening.

Brands are choosing speed over originality. Algorithms over imagination. Lower costs over creative talent.

But creativity was never just about the final output.

It’s the imagination, emotions, experiences, imperfections, and countless hours of human effort behind every piece of work.

AI can generate content in seconds. But that doesn’t mean we should forget the people who spend years mastering their craft.

This isn’t about being against technology. It’s about standing up for the people who make creativity worth something.

As creatives, we should embrace new technology, experiment with it, and use it to push the boundaries of what’s possible. Let technology expand our imagination, not replace it. Because the real power of creativity has always been the human mind behind it.

Because when everything can be generated, being genuinely human becomes extraordinary.

Made by human is the new luxury.

The future may be automated. But creativity will always be human.

What’s your take? Let us know in the comments. by @findx.io

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a day ago

500k followers who buy your products can be worth more than 20m followers who only watch your videos. Diya Joukani is proof of why.

Meet @diyajoukani, the self-taught Mumbai designer who turned everyday street videos into a global fashion phenomenon.

No expensive productions. Just her dad behind the camera, local tailors joining her videos, and Mumbai’s chai stalls, goats and rickshaws as her backdrop.

Her Reels reached millions, inspiring creators from Egypt to Kazakhstan and Brazil to recreate her signature style.

But the real success wasn’t going viral. It was building the right audience.

While most creators chase followers, Diya attracted a global fashion audience willing to buy her designs. Her first DIYADIYA collection sold out on launch day.

Then came Nike, Rihanna, and eventually her runway debut at Paris Fashion Week.

The lesson for creators?
Be patient. Create original, quality content that people remember and want to share. Build an audience that genuinely values what you do, then turn that attention into something people want to buy.

Because followers are just numbers until you build something valuable around them.

Diya Joukani. A creator you should know.

Who should we feature next? by @findx.io

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Four years after we lost Sidhu Moose Wala, his music is still filling arenas. And now, he’s back on stage in a way nobody expected.

Sidhu Moose Wala’s Signed To God World Tour kicked off in Toronto with a hologram concert that brought his presence back to life. But here’s the crazy part: according to the producers, it wasn’t created using AI.

Instead, a real body double was trained in Italy to recreate Sidhu’s movements, while prosthetics artists worked on his appearance, tattoos and turban. The performance was brought to the stage using Pepper’s Ghost, a projection illusion dating back over 150 years.

It’s the same family of technology that brought Tupac back to Coachella in 2012 and Michael Jackson to the Billboard Music Awards in 2014. Now, Sidhu Moose Wala has made history with India’s first hologram-based world tour.

And the night was about much more than technology.

AP Dhillon, Bohemia and Raja Kumari took the stage to celebrate his legacy. But one of the most unforgettable moments came when Sidhu’s little brother, Shubhdeep, stepped into the spotlight and recreated his iconic thaapi move.

For a moment, the audience saw another Moose Wala.

Behind it all was an international team of creative minds, from prosthetics artists and body doubles to production designers and hologram technicians, making something that once seemed impossible feel real.

If you could bring back any artist for one last live concert, who would you choose? by @findx.io

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3 days ago

Before Biggie and 50 Cent sampled her music, before Studio 54, before the world rediscovered her sound, there was a young Indian woman determined to make music on her own terms.

Meet @ashaputhli , one of Indian music’s most fascinating and overlooked pioneers.

Born in Bombay, Asha Puthli moved to New York in 1969 with dreams of becoming a jazz singer. She caught the attention of legendary music executive John Hammond, recorded with jazz icon Ornette Coleman, and went on to create a sound that blended jazz, disco, funk and psychedelia.

Her 1976 track Space Talk would later find its way into hip-hop history through The Notorious B.I.G., Diddy and 50 Cent, with her musical influence reaching Jay-Z.

She moved through the legendary world of Studio 54, crossed paths with Andy Warhol and Salvador Dalí, and challenged an industry that often didn’t know what to do with an Indian woman making music beyond the boundaries expected of her.

But behind the glamour was a lifetime of fighting to be heard, recognised and fairly credited for her work.

In 2024, at 79, Asha returned to touring after four decades, introducing her music to a whole new generation.

Her story is a reminder that great art can travel across generations, even when the artist behind it doesn’t get the recognition they deserve.

Great talent shouldn’t have to fight this hard to be seen.

Here’s to Asha Puthli, an original who was ahead of her time. ❤️

Discover her music. Share her story. And follow FindX for more stories of creative legends in our series, Tribute to the OGs. by @findx.io

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5 days ago

Every great idea needs the right crew to bring it to life.

For ASUS, we brought together the creative crew behind the ROG Super Fan India finale video

Meet the people behind the screen, hired via FindX.

Your next great project starts with the right people. Now hire them on @findx.io by @findx.io

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13 days ago

From mainstream hits to standout independent releases, these insane editors have shaped some of the most exciting work coming out of the Indian music scene.

Behind every music video that stays with us is an editor shaping what we see, what we feel, and exactly when we feel it.

So here are 5 music video editors from India you should definitely know.

Who should we feature next? Let us know in the comments. by @findx.io

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16 days ago

Creative Portfolio: Arindam Bhattacharjee

Mumbai-based cinematographer working across TVCs, DVCs, Commercials and Music Videos projects.

Explore more creative work, build your portfolio and get discovered by brands on FindX.

Stay tuned for the Creative Spotlight series on FindX as we feature the best creative talents in India. by @findx.io

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7 days ago

Before Nana Patekar became one of Indian cinema’s most unforgettable actors, he was a 13-year-old boy painting movie posters for ₹35 a month and one meal a day.

Years later, his own face would be on those posters.
So his journey was anything but ordinary.

While filming the climax of Parinda (1989), Nana was severely burned when a fire sequence went out of control. He spent nearly two months in hospital, and the injuries took months to heal. Yet the performance became one of the defining roles of his career.

In Krantiveer (1994), his powerful monologues could make an entire country stop and listen.

And then came Welcome (2007), where the same man gave us Uday Shetty and the unforgettable “Control, Uday, control.”

From one of Bollywood’s most intimidating villains to one of its most beloved comic characters, Nana Patekar could make us feel everything.

A three-time National Film Award winner and Padma Shri recipient, he leaves behind nearly five decades of unforgettable performances across Hindi and Marathi cinema.

He played so many different lives. And became a part of ours.

Rest in peace, Nana Patekar (1951–2026). ❤️

Which Nana Patekar performance will you remember forever? by @findx.io

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