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FINN Global Consumer

@finnglobalconsumer

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Working with culture shapers to disrupt consumer perceptions. Providing clients a direct connection to the audiences that mean the most. @finnpartners

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Are fans tuning in for the game, or are they tuning in for the lifestyle?

From "golfcore" fashion on the fairways to viral cocktail pop-ups on the tennis court and sell-out Olympic capsule collections, major sporting events have transformed into premier social and lifestyle destinations.

So, how can brands capitalize on this culture shift without overshadowing the integrity of the game?

FINN Consumer Lifestyle & Sports team members Kylie Bienkowski, Caroline Nolan, and Ashleigh Weigle break down the direct intersection of sports, lifestyle, and culture — drawing key insights from recent activations with Tempur-Pedic and U.S. Ski & Snowboard.

Read the full article at the link in bio.

#SportsMarketing #LifestyleMarketing #TrendForecasting #PublicRelations #InfluencerStrategy #SocialMediaStrategy by @finnglobalconsumer

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6 days ago

Wrapping up an amazing week at Outdoor Retailer! Our Consumer Lifestyle & Sports team had an incredible time connecting with friends, partners and discovering the coolest new brands hitting the outdoor market. 🌲💫

We kicked off Industry Day by raising a glass at the Industry Break sponsored by FINN, setting the perfect tone before hearing a deeply inspiring keynote from the trailblazing @themirnavator (Mirna Valerio)!

Cheers to the people and the brands moving the outdoor industry forward. Until next time, @outdoor_retailer! by @finnglobalconsumer

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2 months ago

The World Cup may be over, but soccer fandom across the U.S. is still in full-swing! ⚽

Coming off a historic World Cup featuring a record 182 Premier League players, the league’s footprint is growing faster than ever. Interactive fan festivals like Premier League Mornings Live with NBC Sports continue to pack venues, and the momentum is only building with the newly announced “Coast to Coast” fan activation. The nationwide campaign brings all 20 teams, retired legends, and four-time Grammy winner Ed Sheeran straight to U.S. cities for immersive matchday activations.

We’re excited to assist the @premierleague’s initiatives, further strengthening the league’s U.S. audience through a shared love of the game. by @finnglobalconsumer

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2 months ago

To celebrate their 15th consecutive sold-out show at the iconic Fenway Park, Zac Brown Band surprised all 37,000+ fans in attendance with a free cruise for two with Margaritaville at Sea. Supported by Consumer Lifestyle & Sports client @margaritaville, this $40M surprise stands as the largest surprise audience gifting in live entertainment history.

We’re thrilled to help amplify moments like these that create unforgettable live experiences and redefine fan engagement. 🎵

Image Credits: PEOPLE, Parade Magazine by @finnglobalconsumer

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2 months ago

The momentum behind padel continues to grow, with the sport widely considered the fastest-growing in the world.

That momentum was on full display as the @propadelleague (PPL) officially kicked off its 2026 season in New York City earlier this summer.

From Media Day at the iconic Hammerstein Ballroom, featuring league executives, team representatives, and some of the world’s top men’s and women’s players, to the season opener showcasing world-class competition and the PPL NY Atlantics’ community clinic at Mink Padel in Harlem, the opening highlighted the growth and momentum behind professional padel.

With the first stop of the season complete, four more events remain on the 2026 calendar. Next up: Los Angeles this weekend!

We’re proud to support the Pro Padel League as it continues to build the future of professional padel through competition, partnerships, community initiatives, and new opportunities for players and fans. by @finnglobalconsumer

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2 months ago

POV: Our team Slack this summer 📲✨

From watching history at the Knicks Parade and catching the energy of the FIFA World Cup, to sipping the finest pours at Aspen Food & Wine, this summer took us everywhere and anywhere. We even caught a secret Leon Bridges set at Rockefeller Center and fueled up with health-conscious smoothies at The Club at Hearst. by @finnglobalconsumer

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2 months ago

The Consumer Lifestyle & Sports team was honored to attend client @usskiteam @ussnowboardteam’s Partner Summit in Park City. We had a fantastic time connecting with the team and their incredible network of partners, and being a part of such inspirational conversations. Excited for all that’s ahead! by @finnglobalconsumer

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4 months ago

The CLS team was on-site at this year’s Outside Days Industry Conference alongside our friends in the outdoor, travel and active lifestyle markets. We spent 2 days networking and learning from outdoor founders, creatives and legendary athletes on the current state of the outdoor industry and where we are heading next. Cant wait for next year! @getoutside #getoutside #outsidedays #outdoorindustry by @finnglobalconsumer

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4 months ago

As many look to refresh their outdoor spaces ahead of summer, Consumer Lifestyle and Sports client @solostove has products designed to elevate any outdoor setup. Whether you’re an aspiring chef looking to sharpen your culinary skills, hoping to add a fire pit to transform your space, or looking for creative ways to elevate your s’mores recipe, there are plenty of ways to ignite the ultimate backyard experience this season. Read more in Wired, Men’s Journal, Wirecutter, bon appétit, and Popular Mechanics. by @finnglobalconsumer

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4 months ago

Did you catch Consumer Lifestyle & Sports client @kodiakcakes on @todayshow? Kodiak’s Sausage & Cheddar Cheese Breakfast Sandwiches were highlighted on the show as a 2026 @allrecipes Golden Cart Awards Winner 🥞🐻🍳 by @finnglobalconsumer

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5 months ago

The Consumer Lifestyle and Sports team had a blast working with our client @cosm on an all-new immersive experience that’s taking movie magic to the next level. Whether you’re in LA or Dallas, Harry Potter in Cosm’s shared reality format is a must-see! Incredible to have the launch highlighted across so many top-tier publications including The Los Angeles Times, CNET, D Magazine, Page Six, Yahoo Entertainment, and the Dallas Observer. by @finnglobalconsumer

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5 months ago

We're still so hyped about this one! Major congrats again to Consumer Lifestyle & Sports client @usskiteam @ussnowboardteam on locking in an 8-year partnership with @thenorthface ahead of the 2030 and 2034 games! Check out the latest features in Forbes, SBJ, Freeski Magazine, Powder Magazine, and SNOWBOARDER. by @finnglobalconsumer

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5 months ago