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Are fans tuning in for the game, or are they tuning in for the lifestyle? From "golfcore" fashion on the fairways to viral cocktail pop-ups on the tennis court and sell-out Olympic capsule collections, major sporting events have transformed into premier social and lifestyle destinations. So, how can brands capitalize on this culture shift without overshadowing the integrity of the game? FINN Consumer Lifestyle & Sports team members Kylie Bienkowski, Caroline Nolan, and Ashleigh Weigle break down the direct intersection of sports, lifestyle, and culture — drawing key insights from recent activations with Tempur-Pedic and U.S. Ski & Snowboard. Read the full article at the link in bio. #SportsMarketing #LifestyleMarketing #TrendForecasting #PublicRelations #InfluencerStrategy #SocialMediaStrategy
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As youth sports become hyper-competitive, kids are losing the simple joy of playing. In fact, the average child quits organized sports by age 13—not because they stop loving the game, but because the pressure strips away the fun. FINN is proud to partner with @mazdausa to launch "Coaches Who Move Us," an initiative honoring the mentors restoring passion and purpose to youth sports. The campaign kicked off on @goodmorningamerica, where Mazda surprised five incredible coaches with brand-new Mazda CX-90s. Know a coach who inspires youth athletes on and off the field? Nominate them through 10/18 – they, too could win a new Mazda CX-90. Click the #linkinbio for more info! @finnglobalconsumer
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We’re thrilled to be named to The PR Net 100 list again, honoring those pushing the boundaries of the industry with creativity, purpose and measurable impact. FINN’s US Travel & Luxury Lead Jennifer Hawkins and Global CMO Celia Jones celebrated with friends and fellow honorees defining the future of global marketing and communications. Thanks to The PR Net, Lisa Kay Smith, and the amazing judges from Baccarat, MOCA | The Museum of Contemporary Art, Los Angeles, TikTok, Shangri-La Group, Volvo Group, The HEINEKEN Company, Caudalie and Two Trees Management Co. #FINNWINNING #ThePRNet100
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Our @finnpartnersuk team is thrilled to announce its new Consumer & Lifestyle leadership, signalling bold ambition for market expansion and creative distinction. Katreena Dare joins the team as Partner. A veteran of the industry with 18 years’ experience, she has led integrated strategy across top global agencies and at FINN, will lead client relationships, drive new business, and elevate the practice’s strategic output through AI-enabled innovation, cultural intelligence, and earned-first campaign strategy. A dedicated industry mentor, she is also a prominent advocate for diversity and inclusion, actively supporting organisations including People Like Us, Break The Silence and the Taylor Bennett Foundation. Gregory Cole cements his role as a Senior Partner. Having joined FINN Partners in 2023 to establish FINN Luxe, the firm’s cross-practice offering for premium and luxury brands, Gregory Cole was named the new head of the Consumer & Lifestyle practice earlier this summer. The Practice will continue to be overseen by FINN Partners’ Managing Partner for EMEA, Chantal Bowman-Boyles, "The Consumer & Lifestyle team has built impressive momentum, and establishing this senior leadership team marks a pivotal next chapter for FINN Partners in Europe. Gregory’s proven track record in elevating our lifestyle footprint, paired with Katreena’s deep expertise in earned strategy and creative innovation, gives us an exceptional edge as we continue to expand the practice across the region.” Get the full details at the link in our bio 🔗
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🏆 We're finalists! We're delighted to have been shortlisted for the UK Social Media Awards 2026 for our April Fools' campaign with Dole Packaged Foods. Our 'Tinned Hawaiian Pizza' campaign sparked plenty of laughs (and a few debates 🍍🍕), and we're incredibly proud to see it recognized. A huge thank you to Dole Packaged Foods and our amazing social media and consumer PR teams who helped bring the idea to life. Congratulations to all the other finalists, and fingers crossed for October! 🤞 #UKSocialMediaAwards #AprilFools
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A brand isn’t built in a day. It’s built over years. In ideas shared. Relationships earned. Challenges solved. Moments that matter. This isn’t a new brand. It’s the beginning of a new chapter. A clearer expression of who we are. A stronger foundation for where we’re going. Head up. Hands in. Let’s go. #FINN15
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Let's hear it for the FINN Partners Global Technology and FINN Partners Global Consumer teams for being shortlisted for six awards at this year's @provoke_news EMEA Awards! It's an honor to see our clients and teams recognized for their standout work tapping into cultural moments and industry-leading innovation from the past year. Looking forward to celebrating with the other honorees in May!
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The FINN Partners Global Consumer team is excited to be partnering with The World’s 50 Best Restaurants once again as the lead global PR agency for the sixth consecutive year, as the 2026 awards program, sponsored by S.Pellegrino & Acqua Panna, heads to Abu Dhabi in November 2026. Renowned for its rich heritage, refined hospitality and diverse culinary landscape, Abu Dhabi provides a compelling backdrop for the next chapter of this influential global celebration. Hosting the event program and awards ceremony in the capital marks a significant milestone for The World’s 50 Best Restaurants as it continues to spotlight excellence across the international dining scene. An extensive program of events, supported by 50 Best’s host partner Department of Culture and Tourism – Abu Dhabi, will lead up to the highly anticipated awards ceremony in November, when The World’s 50 Best Restaurants 2026 ranking will be unveiled.
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#CES2026 offered another great glimpse into the future of tech and innovation. FINN Partners was proud to be there supporting our clients @roborock, @bostondynamicsofficial, @ieeeorg, @hypershell.tech, @tplinkus, and @here.
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FINN Partners has been appointed the official PR agency for Sonoma County Tourism! Led by our Consumer, Lifestyle & Sports group, this partnership will spotlight Sonoma County's diverse experiences and long-standing commitment to responsible destination stewardship. Globally celebrated for its wine, Sonoma County offers far more to discover - from a rugged Pacific coastline and towering forests to charming small towns, farm-forward dining, and vibrant arts communities. We’re thrilled to help tell a story that reflects local values and resonates with today’s traveler. Learn more about this exciting partnership at the #linkinourbio.
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From the massive scale of the FIFA World Cup in North America to the innovation hubs of the Greater Bay Area, 2026 is a year of global power shifts. We analyze the new economic corridors and cultural events shaping the future in our latest report, “The Tipping Point: 2026”: 🌏 Shenzhen & APEC: The "Silicon Valley of Hardware" takes the global stage ⚡ Asia’s Energy Evolution: The complex balance of growth and decarbonization ⚽ The World Cup: A new era for sports fandom and streaming Get the global perspective at the #linkinourbio. #FutureTrends #TheTippingPoint2026 #26in26 #GlobalBusiness #APEC2026 #WorldCup2026 #APAC
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The story for 2026? The shift from using technology to living in it and the human renaissance that follows. Today, we’re launching our 26 for ‘26 trends series—more than two dozen razor-sharp predictions for the coming year, exploring the profound inflection point facing business leaders and communicators. Our forecast, “The Tipping Point: 2026, The Year Reality Gets Remixed,” digs into the sources of tension and opportunities for businesses, communications, culture, marketing and more: 💻 The AI Operating System ❤️ The Search for Authenticity ✨ The Business of Trust & Purpose 🌍 The Global Stage 🌊 Sector Shockwaves Discover why the future belongs to those who can marry machine efficiency with human creativity. 🔗 Link in bio to download.
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