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FireIce Industries

@fireiceindustries

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WE INVEST IN PEOPLE
More than a brand. A movement that matters.
We give back to those who serve.
The action and profit arm for @fireicefrogs

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Twenty-five years later… the silence still speaks.

We came to New York not simply to visit a place, but to remember the lives that were taken, the families forever changed, and the heroes who ran toward danger when others ran away.

2,977 lives.
One nation changed forever.

We remember them.
We honor them.
We will never forget. 🇺🇸

#NeverForget #911Memorial #September11 #FireIceFrogs #HonorAndRemember UnitedWeStand America by @fireiceindustries

Sometimes, purpose isn’t found in what we achieve—it’s found in the lives we touch.

Sometimes it begins with something as simple as sitting beside someone, listening without judgment, offering a hand, and reminding them they don’t have to carry their burdens alone.

This remarkable woman is a Gold Star spouse. She lost her husband, a Navy SEAL, and now carries the incredible responsibility of raising their children while honoring his legacy every single day. Her strength is inspiring, but even the strongest among us need to know they are seen, valued, and supported.

Hope can feel fragile in a world filled with loss. Yet one conversation, one act of kindness, one hand reaching out can remind someone that light still exists.

You may never fully realize the impact you have on another person’s life. So choose compassion. Choose to show up. Choose to care.

Because sometimes the greatest purpose we will ever fulfill is helping someone else find the strength to keep going.

“No one should have to walk through life alone.” ❤️🇺🇸

#GoldStarFamily #NeverAlone #Hope #ServeOthers #Community Compassion Legacy NavySEAL FireIceFrogs @fireicefrogs LongLiveTheBrotherhood by @fireiceindustries

250 years of freedom. Countless sacrifices to protect it. 🇺🇸

As America celebrates her 250th birthday, we honor the warriors who have stood the watch—past, present,

FireIce Frogs @fireicefrogs was built on a mission that extends beyond the battlefield: restoring resilience, strengthening brotherhood, and ensuring that no member of the Special Operations community walks alone after service.

Our roots run deep in the Naval Special Warfare community, but our mission reaches every life we have the privilege to serve. Every cold plunge, every conversation, every event is a reminder that the brotherhood never ends.

The American flag doesn’t just represent where we live—it represents those who were willing to give everything so others could live free.

This Independence Day and throughout America’s 250th year, we proudly stand beside our veterans, Gold Star families, and the community that continues to answer the call.

Long Live the Brotherhood.

🇺🇸 Happy 250th Birthday, America.

#FireIceFrogs #LongLiveTheBrotherhood #America250 #America250th #IndependenceDay FourthOfJuly Patriotism NavalSpecialWarfare NavySEAL SpecialOperations Veterans GoldStarFamilies Brotherhood NeverForgotten FreedomIsNotFree HonorTheFallen ServeTogether by @fireiceindustries

Service never stops.

Retired Navy SEAL Command Master Chief Chris Kerr @chris_fif_coo continues to lead from the front as COO of FireIce Frogs @fireicefrogs

FireIce Frogs is helping restore resilience, strengthen connection, and bring hope to Naval Special Warfare veterans and Gold Star families through in-home wellness, meaningful relationships, and a community that refuses to leave anyone behind.

Leadership isn’t about being in the spotlight.

It’s about building something that continues serving others long after you’re gone.

That’s the mission behind FireIce Frogs.

Supporting veterans. Honoring the fallen. Strengthening the brotherhood.

🇺🇸 🔥 🧊 🐸 🔱

#FireIceFrogs #LongLiveTheBrotherhood #NavySEAL #VeteranLeadership #Brotherhood VeteranSupport by @fireiceindustries

Meet our Founder & CEO, Derek Gordon. @dkivx

After nearly two decades dedicated to the Naval Special Warfare community, Derek recognized a need that extended far beyond military service.

Together with Co-Founder Josh Cox, @joshua.cox.222 he built FireIce Frogs @fireicefrogs on a simple belief: those who have dedicated their lives to serving others deserve a community that continues to stand beside them.

Today, FireIce Frogs is helping restore resilience, strengthen connection, and bring hope to Naval Special Warfare veterans and Gold Star families through in-home wellness, meaningful relationships, and a community that refuses to leave anyone behind.

Leadership isn’t about being in the spotlight.

It’s about building something that continues serving others long after you’re gone.

That’s the mission behind FireIce Frogs.

🔥 🧊 🐸 🔱

#LLTB #FireIceFrogs #Leadership #CEO #NavalSpecialWarfare legacy VeteranSupport GoldStarFamilies Resilience Community NeverLeaveAnyoneBehind ThisIsOurWhy by @fireiceindustries

🔥 Meet Chris Kerr 🔥 @chris_fif_coo

Retired Navy SEAL Command Master Chief.
Leader. Mentor. Brother.

As COO of FireIce Frogs, Chris continues his mission of service—supporting Special Operations veterans, Gold Star families, and the community that stands beside them.

Every life touched. Every legacy honored. Every mission matters.

🇺🇸 Join us. Support the mission. Share the movement. @fireicefrogs

🇺🇸🔥🧊🐸🔱

#FireIceFrogs #LongLiveTheBrotherhood #NavySEAL #VeteranLeadership #SpecialOperations VeteranSupport GoldStarFamilies ServiceBeyondTheUniform Brotherhood NonProfitLeadership by @fireiceindustries

2026 - Alexa Bannerman @simply_the_lex - Executive Assistant w/ FireIce Frogs @fireicefrogs.

Behind every mission is a team committed to something greater than themselves.

🇺🇸 Help us spread the word.
Follow, share, support, and join us in making a lasting impact on the Special Operations and Gold Star Family communities.

Together, we heal. Together, we honor. Together, we carry the legacy forward.

#FireIceFrogs #LongLiveTheBrotherhood #SpecialOperations #VeteransHelpingVeterans #GoldStarFamilies NonProfitOrganization

📷 @wernerartwerkes by @fireiceindustries

🔥 Meet the Team Behind FireIce Frogs🔥

From left to right:

Alexa Bannerman | Executive Assistant
Derek Gordon | Founder & CEO
Chris Kerr | COO

More than a nonprofit. More than a mission.

We’re dedicated to supporting the Special Operations community, veterans, and Gold Star families through wellness, connection, and brotherhood.

Every life touched. Every legacy honored. Every mission matters.

🇺🇸 Join us. Support the mission. Share the movement.
@fireicefrogs @fireiceindustries
#FireIceFrogs #LongLiveTheBrotherhood #VeteranSupport #SpecialOperations #GoldStarFamilies NonProfit Community HealingAndHope VeteransHelpingVeterans NeverForgotten by @fireiceindustries

Some are competing. Some are recovering.
All are getting better.

Push the limit, then reset with purpose.

#FireIceFrogs #SEADOGSummerShowdown #CompeteRecoverRepeat #ColdPlunge #StayReady by @fireiceindustries

Year 2 at SEADOG Summer Showdown.

Proud to stand alongside a team that believes in the same mission…bringing people together, building strength, and showing up for those who’ve given the most.

Grateful to be here. Grateful to do it together.

#FireIceFrogs #SEADOGSummerShowdown #StrongerTogether #Fellowship #Purpose by @fireiceindustries

From the battlefield to the community—FireIce Frogs, founded by US Navy SEALs, is a nonprofit dedicated to giving back. Through cold tubs and saunas, we help retired special operations veterans restore vitality, find purpose, and reconnect with brotherhood. Every moment shared strengthens the bonds that last a lifetime. Long live the brotherhood. #FireIceFrogs #VeteranSupport #SEALStrong #Brotherhood by @fireiceindustries

Today in my house we remember Devon Grube- A Navy SEAL, husband, father, and a hell of an outdoorsman. He was the type of guy that would bring all the kids camping by himself and have fun doing it. He was dependable, he was lethal, he was a great man. by @fireiceindustries