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Fluid Branding

@fluid.group

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Building better brands that build better businesses since 2001.
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Cheers. Here’s to our clients, collaborators, and creative minds. Today is the day. 25 years of Fluid Branding. To our clients, collaborators, and creative minds, thank you for being part of this journey. Together we have built better brands and better businesses. Here’s to the next 25. 25 years today. This one’s for you 🥂 #Fluid25 by @fluid.group
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14 days ago
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The best things improve with time. Insight deepens. Craft sharpens. Confidence grows. For 25 years, we’ve been refining brands that only get better with age. #Fluid25 by @fluid.group
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a month ago
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Success is built step by step, brand by brand. From startups to icons, we have delivered momentum with purpose for 25 years. Bold brands. True success. #Fluid25 by @fluid.group
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2 months ago
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We’re proud to share that our work on @marblekingwagyu has been recognised with Gold in two categories at the Better Future Melbourne Design Awards 2026. These awards recognise the strategic thinking, brand identity and creative craft behind the Marble King brand, following the product’s own success at the Australian Wagyu Association’s 2026 Beef Awards. Thank you to Penstock Pastoral Group for trusting us to help bring this brand to life, and to @betterfutureawards for recognising our work. Special thanks to @longphotography for the photography and @kirstysandsfoodstylist for the food styling. Swipe through to explore the project, then visit the link in our bio to read the full case study. #MelbourneDesignAwards #BrandIdentity #BrandStrategy #FoodBranding #FluidBranding by @fluid.group
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3 months ago
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Two Golds. One incredible project. We’re proud to see our work on Marble King Wagyu recognised with Gold in two categories at the BETTER FUTURE Melbourne Design Awards 2026. Congratulations to everyone involved. We’ll share more later today and the case study is linked in our bio. @marblekingwagyu @betterfutureawards @longphotography @kirstysandsfoodstylist #MelbourneDesignAwards #BrandIdentity #BrandStrategy #FoodBranding #CreativeAwards FluidBranding by @fluid.group
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3 months ago
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FROM THE VAULT/ Financial year wrap-up season. Time to reset. We worked with West Carr & Harvey to build a brand that was positioned for leadership. View the case study via link in bio. by @fluid.group
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3 months ago
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Branding is about consistency. Every touchpoint matters. For 25 years we have made sure every pour is on point. Every pour. Every time. On point. #Fluid25 by @fluid.group
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3 months ago
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Authenticity = trust. Saying this is easy. Embodying it in the development of the Kangaroo Island Spirits whisky brand took a lot of thought and careful crafting. It also depends on insight. Not just about the product, but the visionary people behind the brand, and the unique island environment that shapes its distinctive character. See the work → link in bio. by @fluid.group
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4 months ago
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FROM THE VAULT/ Winter has a way of sharpening habits, especially your morning coffee. Coffex was built for a competitive Melbourne coffee market. See the work → link in bio. by @fluid.group
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4 months ago
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Noise is everywhere. Clarity cuts through. For 25 years we have been delivering brand strategies that are sharp, simple and effective. Clear thinking. Lasting impact. #Fluid25 by @fluid.group
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4 months ago
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Launching a new whisky brand is not for the faint-hearted. With more than 700 craft distillers in Australia alone, standing out requires more than a beautiful bottle. It requires a story worth believing in. When Kangaroo Island Spirits approached us to create the brand for their first ever whisky, we knew the answer would not come from behind a desk. We travelled to Kangaroo Island to immerse ourselves in the landscape, the distillery and the people behind it. What emerged was a brand built around independence, conviction and provenance. A whisky shaped by a place that does things differently. From the strategy through to packaging, every detail was designed to create cut-through in a fiercely competitive category. Inspired by the island’s windswept coastline, the final design references the waves, rocks and colour palette unique to Kangaroo Island, brought to life through innovative packaging finishes and materials. Beyond the bottle, we developed a complete brand system across launch, trade, gifting, digital and training touchpoints, ensuring the brand remained distinctive wherever it appeared. A whisky from a different point of view. Case study link in bio. by @fluid.group
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5 months ago
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For a quarter of a century, we’ve created signs to identify, inform and direct. Navigation with nouse. Function with feeling. Design that leads the way. Here’s to the next 25 years of fusing form and function. #SignageDesign #Wayfinding #Fluid25 by @fluid.group
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5 months ago
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