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forgot_by_cafe

@forgot_by_cafe

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Available now at @cafe_forgot

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@scarbarbar in the Val tank 🍷 by @forgot_by_cafe

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18 hours ago

Vita Haas and Lucy Weisner are the New York City-based founders of @cafe_forgot (maybe you caught their Perfectly Imperfect a few years back). Their space has become a downtown fixture, thanks to their efforts championing sick, emerging designers, and they’re currently celebrating Café Forgot’s tenth anniversary (!!!). To mark the occasion, they’ve launched their new in-house line, Forgot, available to peruse here. The pair are true tastemakers, and lucky for us, they’re back on Perfectly Imperfect with this style guide. Without further ado… 🪡🪡🪡

graphics @vivihayes taken in New York, New York by @forgot_by_cafe

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a day ago

Kiko forgot

Jackie forgot

Aïsha forgot

Mackenzie forgot

Clara forgot

Katarina forgot

Nicolaia forgot

Mary forgot

Adrienne forgot

Jules forgot

Collection launches online @cafe_forgot at 10 am tomorrow 9/25 🖤 by @forgot_by_cafe

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24 days ago

10 years into their tenure as NYC’s premiere shop girls, Vita Haas and Lucy Weisner of @cafe_forgot are turning their talents towards their own collection: @forgot_by_cafe.

“We always wanted to do our own line,” Haas explains. But we love selecting and curating clothes, so we thought that would always be our main thing. Over the past few years, though, we’ve realized how much we love designing too.”

At the link in bio, the duo shares more about their new collection, reality tv inspirations, and more.

Written by @nrips
Photography by @000.lucy by @forgot_by_cafe

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10 days ago

I forget everything except how it felt

@forgot_by_cafe

creative direction by Kate Brown + Lucy Mahoney
photography by @000.lucy
styling by @k8___b

Song: Salt by @sadie__404

models
@safidcrandall
@madiissuunn
@jadetaraa
@_wenzel911_

extras
@millarouss3au
@helena.joujonroche
@haleyflounders
@india.lr
@skatetoafrica

hair by @courtneyypeak

production/photo assistants
@nickandrii
@charliekittenn

styling assists
@maddiestockunas
@femalerage69 by @forgot_by_cafe

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a month ago

Forgot styled with Café by Kiki 🖤 so back to school

Agnes hoodie dress with @gimaguas and @annasui

Library skirt in charcoal

Agnes dress in lavender with @lecoledesfemmes pinafore

Forget me knot scarf with the charcoal Agnes hoodie

@79113901_ hat with forgot on forgot

Forgot Cardi with @plas______ and @gimaguas by @forgot_by_cafe

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16 days ago

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23 days ago

Do you know about the funky-basic? @forgot_by_cafe by @forgot_by_cafe

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21 days ago

FORGOT IS LIVE ONLINE. Link in bio 🖤🐈‍⬛ We’ve worked really hard on this and truly made it for you.

In preparation for the party of the century, we’ll be closed today until 5 PM while we get everything ready. You know we pride ourselves on consistent 7-days-a-week hours, so if we’re opening late, you know it’s serious.

See you at 5 when the festivities begin 🦪🧀🎂 by @forgot_by_cafe

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23 days ago

Safi does her best

Jade doesn’t let go

Wenzel wishes she could forgive and forget

@forgot_by_cafe available this Friday 9/25

Creative direction by Kate Brown + Lucy Mahoney Photography @000.lucy
Styling @k8___b

Talent @safidcrandall @jadetaraa @_wenzel911_

Hair @courtneyypeak
Production / Photo Assistants @nickandrii @charliekittenn
Styling Assistants @maddiestockunas @femalerage69 by @forgot_by_cafe

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a month ago

Forgot at work 📌

New love skirt 📥

Library skirt 📠 by @forgot_by_cafe

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12 days ago

Ten years in the making. Go behind the scenes with @cafe_forgot founders Vita Haas and Lucy Weisner as they unveil Forgot, their first in-house line, designed to pair seamlessly with the pieces already in their store.

Watch now.

DRAFTING is our newsletter about the raw, unfiltered chaos behind creativity.

Subscribe at WERUNAMUCK.SUBSTACK.COM.

Link in bio. by @forgot_by_cafe

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15 days ago