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@forgot_by_cafe

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so special to me 🐇

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What I wore to split a pasta and a pizza with romy for dinner

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Vita Haas and Lucy Weisner are the New York City-based founders of @cafe_forgot (maybe you caught their Perfectly Imperfect a few years back). Their space has become a downtown fixture, thanks to their efforts championing sick, emerging designers, and they’re currently celebrating Café Forgot’s tenth anniversary (!!!). To mark the occasion, they’ve launched their new in-house line, Forgot, available to peruse here. The pair are true tastemakers, and lucky for us, they’re back on Perfectly Imperfect with this style guide. Without further ado… 🪡🪡🪡

graphics @vivihayes

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mind if a shut my eyes for just a sec?

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Socks should be tall, scarves should be long, gloves should have pompoms and belts should be decorative🍁

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🦂 new moon 🪩 🫧

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10 years into their tenure as NYC’s premiere shop girls, Vita Haas and Lucy Weisner of @cafe_forgot are turning their talents towards their own collection: @forgot_by_cafe.

“We always wanted to do our own line,” Haas explains. But we love selecting and curating clothes, so we thought that would always be our main thing. Over the past few years, though, we’ve realized how much we love designing too.”

At the link in bio, the duo shares more about their new collection, reality tv inspirations, and more.

Written by @nrips
Photography by @000.lucy

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@cafe_forgot concrete princess

for cafe’s 10 year anniversary collection @forgot_by_cafe , complimented by @ben.doctor @annasui @merrma.earth @plas______

courtesy of the only @skatetoafrica concept & styling🤍📸

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Ten years in the making. Go behind the scenes with @cafe_forgot founders Vita Haas and Lucy Weisner as they unveil Forgot, their first in-house line, designed to pair seamlessly with the pieces already in their store.

Watch now.

DRAFTING is our newsletter about the raw, unfiltered chaos behind creativity.

Subscribe at WERUNAMUCK.SUBSTACK.COM.

Link in bio.

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Café Forgot turns 10 and instead of cake, they made clothes.

Meet Forgot, the first in-house line from @cafe_forgot founders Vita Haas and Lucy Weisner. Easy pieces, a decade of customer wisdom, one question answered: what pairs well with this?

On DRAFTING W/ DESIGNERS, they tell us how it all started. Link in bio.

DRAFTING is our newsletter about the raw, unfiltered chaos behind creativity.

Subscribe at WERUNAMUCK.SUBSTACK.COM.

Link in bio.

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So exciting to be a part of something so foundational, you can shop the collection now! @forgot_by_cafe
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Launch photos: @taryn._
Campaign photos: @000.lucy

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Quizzing the girls at @cafe_forgot’s @forgot_by_cafe launch 🎀 Tell us yours below 💕

Video captured by Caitlin Mckenzie @caitlinlouisemckenzie and Isabela Tellez @isabelartellez

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