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Found

@found_studio

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Found works with brands that define the future.
We translate complex ideas into elegantly refined stories.
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We’re surrounded by digital networks pulsing with invisible fields. What happens when this hidden intelligence translates into living forms? Material No. 6 [Visible Machine] Launches next week by @found_studio
1
16 hours ago
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How do we define beauty in image-making? In a new conversation piece, our ECD, Clayton Welham, sat down with photographer @mariuswhansen to discuss the intersection of high-end still life photography and 3D motion design, following our latest Material project [Fundamentals]. Together, they explore: The Paradox of Realism: Why photographers retouch to remove imperfections, whereas 3D artists deliberately add dust, scratches, and flaws to create realism. The Courage to Stop: Finding the balance between doing and not doing, and intuitively knowing when an image feels right. Shared Toolsets: How digital lighting, virtual cameras, and CAD setups mirror practical studio mechanics. As photographer Marius reflects: "In 3D, you have to inject the mistakes, rather than capturing them." Read the full interview piece between Clayton and Marius via the link in bio 🔗 by @found_studio
2
18 days ago
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Material [Fundamentals] Full circle: Photographing a 3D render. In the next phase of our crossover experiment with @mariuswhansen, we flipped the traditional workflow on its head. After finishing our 3D compositing, we returned to Marius’s studio with our final renders displayed on high-resolution screens. By re-photographing those displays using physical lenses, anamorphic correction, and multi-exposure techniques, we captured beautifully unexpected in-camera results. The resulting images have the ethereal presence of genuine physical objects, grounded by practical studio lighting, and blur the line between tangible reality and digital artefact.​ Link to the full case study in our bio. 🔗 Photographer: Marius W Hansen Director: Daniel Bergo at Split Peas ECD: Clayton Welham Production Lead: Rebecca Scheinberg Designers: Jakub Dygdon, Kiril Trashliev by @found_studio
0
24 days ago
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Material [Fundamentals]​ From the photography studio to our digital arena. The first phase of our [Fundamentals] project with @mariuswhansen began in his photography studio, surrounded by equipment and select Tiffany jewellery pieces. Being in the room together was vital, as we watched Marius capture intricate details, directional light, and the raw materiality of the physical pieces. These reference images served as a precise baseline. As we prepared digital CAD models of the jewellery, we translated real-world insights, applied nuanced material behaviours and observed subtle surface imperfections taken directly from the shoot. 🔗 Link to the full case study in bio Photographer: Marius W Hansen Director: Daniel Bergo at Split Peas ECD: Clayton Welham Production Lead: Rebecca Scheinberg Designers: Jakub Dygdon, Kiril Trashliev by @found_studio
1
a month ago
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Material [Digital Perception] - Further Explorations Transforming observational data into tangible organic 3D forms. View our case study via the link in bio by @found_studio
9
a month ago
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Material [Digital Perception] - Further Explorations Visual systems and digital analysis reveal invisible forces, micro-vibrations and hidden acoustic fields. Explore the full study via the link in bio. by @found_studio
5
a month ago
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Material [Digital Perception] - Further Explorations Revealing, uncovering and discovering layers of information and complex data structures. Discover our research via the link in bio. by @found_studio
3
a month ago
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For @glenfiddichwhisky XS, we explored a sensorial approach to storytelling, combining practical optical techniques, atmospheric volumes and abstracted landscapes to create an immersive visual world. Close-up cinematography celebrates the precision of the triangular glass bottle, while fluid visual effects interpret layered notes of citrus, caramel and oak. The result is a campaign that transforms tasting notes into an emotional visual experience. View our case study via the link in bio. Client: Glenfiddich Agency: Made Thought ECD: Clayton Welham Executive Producer: Felix Jude West Creative Director: Ryan Locke Creative Lead: Manuel Camino Senior Producer: Rain Osgood Designers: Kieran Gee-Finch, Izaak Pardey, Jonathan May and James Duddy by @found_studio
3
2 months ago
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To support the launch of @glenfiddichwhisky’s new XS range, we partnered with @made_thought to create a suite of campaign key visuals and film assets. The refreshed brand reimagines heritage for a new generation, designed to drive desirability. Our challenge was to translate the whisky’s intangible flavour notes into evocative visual expressions of sensation and emotion. Through sweeping camera movement, practical lens effects and an ethereal visual language, the campaign captures the character of the new range, balancing craftsmanship with emotion. View our case study via the link in bio. Client: Glenfiddich Agency: Made Thought Audio: Echoic Audio ECD: Clayton Welham Executive Producer: Felix Jude West Creative Director: Ryan Locke Creative Lead: Simon Graham Senior Producer: Rain Osgood Designers: Kieran Gee-Finch, Jakub Dygdon, Jonathan May, Wael Chams, Daniel Meszaros, Hannah Meah, Karolis Arbaciauskas by @found_studio
0
2 months ago
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To celebrate the partnership between @glenfiddichwhisky and @astonmartinf1, our film used light as a sculptural and energetic storytelling device. Inspired by the intensity of the racetrack, we explored how light could build tempo, rhythm and anticipation throughout the R&D phase, culminating in the hero reveal of the bottle. View our case study via the link in the bio. Client: Glenfiddich Agency: Made Thought ECD: Clayton Welham Executive Producer: Felix Jude West Creative Director: Ryan Locke Senior Producer: Rain Osgood Designers: Georgi Chalakov, Matthew Ball, Jonathan May & Roland Lukacsi by @found_studio
2
2 months ago
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Our film launched the @glenfiddichwhisky Limited Edition whisky, created to celebrate its partnership with @astonmartinf1. Together with @made_thought, our global campaign united two iconic brands, bringing together luxury whisky and traditional craftsmanship while celebrating the heritage and innovation at the heart of both marques. Dynamic camera moves reveal unexpected perspectives, from intricate co-branded details to sweeping macro shots of liquid, with every movement designed to embody momentum and control. View our case study via the link in the bio. Client: Glenfiddich Agency: Made Thought ECD: Clayton Welham Executive Producer: Felix Jude West Creative Director: Ryan Locke Senior Producer: Rain Osgood Designers: Georgi Chalakov, Matthew Ball, Jonathan May & Roland Lukacsi by @found_studio
3
2 months ago
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Translating the thrill of racing heritage into groundbreaking golf engineering. Our launch film for the all-new @mclarengolf Series 1 and 3 irons showcases an engineering powerhouse built for distance and defined by technical precision. To launch the series, we developed a set of films inspired by the visual language of luxury automotive campaigns. The interplay of light reveals the silhouette from darkness, spotlighting details such as the intricate honeycomb metal injection molding craftsmanship and precision-etched numbering. Every frame channels the visceral energy, speed, and precision that define Formula 1. Explore more on our website - link in the bio. Client: McLaren Golf ECD: Clayton Welham Executive Producers: Felix Jude West, Sean Harry Creative Lead: Manuel Camino Designers: Jonathan May, Arran Bish, David Rencsenyi, Vincenzo Memeo by @found_studio
11
3 months ago
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