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Founder Feels | The Human Side of Building

@founderfeels

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The emotional side of entrepreneurship.
Ambition, mindset & mental health.
The human stories behind businesses.
@calliechristensen & @kellyoriard

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Some never before seen photos…Those were some wild times and the best of memories trying to figure out how to make this thing happen 😅 by @founderfeels

Change and evolution can be such a scary thing, but we are believers in this being the right and necessary path for the business. We are so grateful to have a community surrounding this us and are so grateful for every share, tag, and mention about this situation. It truly means the world. 🙏 by @founderfeels

Affirmations are not just cute and feel good, they are building positive core beliefs that inform a child’s view of themself. ❤️

The power of this from a family therapy and human development standpoint has always been difficult to translate into digital formats.

Genuinely curious… have we just failed at marketing? 🫣👇 by @founderfeels

💔❤️‍🩹🙏 by @founderfeels

And here we are. So grateful for the support and encouragement we’ve received since sharing the news. ❤️ by @founderfeels

Choosing this path has meant hitting so many personal growth edges and needing a whole lot of grace along the way… from our friends, families, each other, and this community. ❤️ by @founderfeels

This week in a nutshell. 🎢

When we shared the news this week, we knew we were at least in this together. Now it truly feels like you all are holding a net out to catch us on the other side of that cliff with every message of support and every share of our note. We couldn’t be more grateful. 🙏 by @founderfeels

We’ve never really told the whole story of Slumberkins. And honestly, part of that is because we didn’t know how the story would end.

For years, we have talked about creating a space to share the side of entrepreneurship that people don’t always see. The emotional side of building a business with your best friend. The highs, the heartbreak, the hard decisions, and everything we’ve learned along the way.

We even had a name for it. Founder Feels. ❤️

It was always one of those ideas we’d get to someday, when we had more time, more clarity, or a better plan.

Well, if there’s anything this season is teaching us, it’s that sometimes you just have to start before you’re ready.

With everything happening at Slumberkins and all the questions we’ve been getting about our business, our journey, and how we’re actually doing through all of this, it feels like maybe now is the time.

Last Friday, before we shared our announcement this week, we sat down and recorded a conversation. Just the two of us, trying to process what we were about to share with the world. We wanted to capture some of the real, raw moments between two best friends and co-founders navigating something neither of us ever imagined we’d be facing.

And we realized that maybe those conversations are exactly what Founder Feels was always meant to be.

So here we are. Launching something we’re not entirely prepared to launch, in the middle of one of the most uncertain chapters of our lives.

Over the coming weeks, we’ll start sharing more of these conversations, pieces of our story, and what it actually feels like to build, lead, love, and potentially lose something you’ve poured so much of yourself into.

We don’t know how this chapter ends. But maybe that’s the point. We don’t have to wait until we’re on the other side to talk about what it feels like to be in the middle of it.

Welcome to @founderfeels ❤️ We’re glad you’re here. ✨

Callie & Kelly by @founderfeels