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Friday Solved

@fridaysolved

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Not your average sales consultancy.
We are shape shifters, sales solvers, and growth getters.

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Smack My Pitch Up is now live on your favourite podcast channel.

Spotify, Apple and Amazon Music.

Most of what really happens in sales never makes it online. The good, the bad and the ugly of pitching and running a business. That’s what this is.

Thank you to the guests who’ve joined us so far: Nickii Gray, Adam Hill, Nicky Bullard, Edward Mills, Sally Mack, Bob Young, Katy Sumption and Simon Long.

More episodes are coming soon, including our first show in front of a live audience. 👀

#b2b #b2bsales #b2bpodcast #podcasting #businessgrowth by @fridaysolved

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15 hours ago

Your buyers are watching long before they talk to you.

So what signals are you sending them?

An award win. A team photo. A new hire announcement. None of it is wrong. None of it does anything either.

That's wallpaper. It covers the wall, and nobody looks at it.

Show up ten times with nothing useful, and the only thing you've taught buyers is to scroll past.

The fix is one question, asked before anything goes out:

Does this make the buyer's problem clearer, or does it just make us look busier?
#gotomarket #gtm #salesstrategy #b2b #b2bmarketing by @fridaysolved

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5 days ago

Saying yes to every pitch has a cost.

Spread the team too thin and something gives. In this case, a CEO stepping onto a train between stops to say the strategy and creative weren’t working, then stepping off again.

What followed was 48 hours over the weekend to turn it all around.

The problem wasn’t the deadline. It was the decision to take it on.

How many of the pitches on your plate right now should have been a no?

All Smack My Pitch Up episodes are live. Link in the bio. by @fridaysolved

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7 days ago

Not every part of a sales engine happens at a desk.

In Ibiza, some of it happened on stage and some of it happened on a boat.

At the Agency Hackers Super Summit, our founder Ryan Hall shared a session with Jay Neale, CEO of Synergist. Then came the Friday Solved boat party.

Moments like these aren't a break from the work. They're part of it.

Creating those moments gives people a reason to keep talking after the first conversation.

Plan them like the rest of the engine, not as extras.

#NewBusiness #b2b #DontSell #B2BSales #networkingevent by @fridaysolved

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12 days ago

Your market isn't infinite.

In B2B services, your real ICP might be a few thousand people. GTM engineering makes it possible to burn through them in a quarter.

Every irrelevant sequence turns a potential client into dead data. And they don't come back when the messaging improves.

That's the risk of engineering scale before you've got anything worth scaling.

Get the story right. Build the middle of the funnel. Then let automation do what it's good at: timing and attention, not volume.

GTM engineering is a useful tool. It just isn't a strategy.

#gtm #gtmstrategy #b2bmarketing #b2bsales #marketingtips by @fridaysolved

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14 days ago

18 pitches a year. That’s one every three weeks.

At that pace, it’s easy for pitching to become a process.

Same approach, same deck, one size fits all.

And once it’s a process, the creativity goes with it.

Keeping it fresh means making it fun and making it relevant every time. For you, for the team, and for the client.

Thanks to our guests Simon Long, Katy Sumption, Bob Young and Sally Mack for this one.

Our latest series has just wrapped, recorded in front of a live audience. Coming soon. 👀

All Smack My Pitch Up episodes, out now on YouTube. Link in bio. by @fridaysolved

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14 days ago

Smack My Pitch Up is back!

Yesterday we recorded at Create Leicester.

This time, with a live room listening in.

Four panellists. Both sides of the pitch.

The conversation covered the good, the bad, and the ugly of pitching. The parts that rarely make it into a case study.

Plenty of laughs. Plenty of honesty.

Thanks to our brilliant panelists Gail van Dijk, Harshul Modha, Jim Shields and Natasha Riley and to Create Leicester for hosting.

Catch up on our previous episodes. Link in bio. by @fridaysolved

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17 days ago

Ibiza Super Summit, done.

200 agency leaders. Two days. One island. ☀️

What makes Agency Hackers work is simple.

People talk openly about what’s actually happening in their agencies.

The challenges. The mistakes. The things nobody puts in a case study.

Then our annual boat party. 🚤

Hours on the water. Nobody pitching.

Just conversations.

You can’t force a relationship.

You can give it room.

Thanks to Ian Harris and the Agency Hackers team. See you next year.

Massive thanks to @boldcontent for capturing the day! 📸 by @fridaysolved

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18 days ago

Count the sentences in your last three intro emails or your homepage that start with “we”.

We help. We specialise. We’ve worked with.

Every one of those sentences is talking about you, not the problem the buyer is actually living with.

That’s not a wording problem you can polish away. It’s a research problem.

Positioning built from what you want to say, rather than what the market actually struggles with, will always misfire, however well it’s written.

The “we” count is one of three honest checks. The other two start with your last three outward-facing messages and your most recent sequence. by @fridaysolved

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20 days ago

Every brief wants something different.

Social. Then PR. Then culture. Then influencer.

Most want a lot.

Suddenly you're up against businesses that do something you don't.

The pull is to become whatever the brief asks for.

It's not a pitch problem.

It's a clarity problem.

Know what you do.

Show how you'd tackle the brief.

Don't dress up as something else.

Thanks to Simon Long, Katy Sumption, Bob Young and Sally Mack.

Check out the full Smack My Pitch Up episodes. Link in bio. by @fridaysolved

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21 days ago

We’re a remote team, so most days the conversation happens over a screen.

Today some of us are working from Broadstairs instead.

Same work, same to-do lists, just at the same table.

It’s surprising what comes out of the small stuff. A quick question that turns into a better idea. A draft someone reads over your shoulder. A problem solved before it ever becomes a meeting.

Remote keeps us connected. Days like this bring out the best in it. by @fridaysolved

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25 days ago

Friday Solved is in Ibiza this week.

Two hundred agency owners, one island, and the kind of conversations that don’t happen over Slack.

Tomorrow, our founder takes the stage alongside Jay Neale, chief executive officer at Synergist, to talk about building an always-on sales engine that wins profitable business.

Most agencies are relying on referrals and calling it growth.

This talk is about the alternative, an engine built to run on purpose.

More to come from the room.

#b2bmarketing #b2bsales #salestips #thoughtleadership #networkingevent by @fridaysolved

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a month ago