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FRIDO | Mexican Cacao

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Mexican Cacao Culture
Rooted in living tradition
Education · Retail · Experiences
UK · Australia · Mexico • Bali
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Honouring Frida.

Art, Identity & Cacao is a new collaborative experience created by Frido Cacao × Something Good Workshops, bringing together Mexican cultural storytelling, traditionally prepared cacao and the creative practice of collage.

We will begin by gathering around Mexican cacao, exploring its history and cultural significance through a guided tasting.

From there, we will look beyond the popular image of Frida to understand how she used self-portraiture and personal symbolism to construct, question and express her identity.

Inspired by her visual language, each participant will create a symbolic self-portrait through collage, combining images, colours, memories and personal symbols that reveal something about their own story. No previous artistic experience is required—only curiosity and a willingness to look at yourself through a different lens.

This will be an intimate evening of cacao, art, reflection, conversation and creative self-expression in London.

Wednesday 21 October · 7–9 PM

Early Bird is SOLD OUT. Only 5 places remain.

If you would like to join us, comment FRIDA below and we’ll send you the booking details directly.

What symbols tell your story?

🎨 Collage artwork: @be.still.with.jill

In collaboration with @somethinggoodworkshops taken in Something Good Workshops by @fridocacao

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17 days ago

Almost eight years of gathering.

Looking back at these photographs, I realise that one of the greatest gifts of this journey has never been a place, an event, or even a destination.

It has been the act of gathering.

Sitting together. Sharing the word. Listening. Learning. Drinking cacao. Looking at the stars. Remembering that there is something that happens when we come together that simply cannot happen alone.

Over these years, I have had the privilege of sharing cacao, astrology, cosmology and conversation with hundreds of people. Always accompanied, supported and guided by incredible facilitators, teachers, friends, brothers and sisters who have brought their own medicine, knowledge and presence into the circle.

From gatherings overlooking the ocean in Sydney, to ceremonies, cultural celebrations, temples, embassy’s, schools, museums and homes. From Mexico to, from Australia to Bali, from Mexico to now the UK.

Different countries. Different faces. Different moments of life.

But the intention has remained remarkably similar:

“to create a place where we can meet each other again.”

Around a fire, with a Cup of cacao warming our hands close to our heart. Learning to interpret the symbols of the cosmos. Listen and sharing our stories.

Because somewhere along the way I came to understand that gathering in community is not simply something we do.

There is a deeper purpose in it.

And wherever life takes us next, this will remain at the heart of what we do: creating spaces where people can come together, share, learn, remember and belong.

Deeply grateful to every person who has sat in one of these circles, and to every friend, teacher and facilitator who has helped hold them with me.

Almost eight years later, we are still gathering.

Sydney. Bali. Mexico. Now the UK.

And the circle continues.

We are seed.

S O M O S S E M I L L A🌱 taken in London, United Kingdom by @fridocacao

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2 months ago

What if astrology wasn’t about predicting your future, but learning how to read your life? ✨

Introducing Cacao & Astrology: Learn to Read Your Life. A new intimate workshop by Frido Education in Notting Hill.

Over four hours, we’ll bring together two traditions of observation:

🌿 Cacao brings us back to the Earth.
✨ Astrology invites us to observe the sky.

And somewhere between the two, we begin to observe ourselves.

We’ll gather around traditional Mexican cacao before learning how to navigate your own birth chart, exploring your Sun, Moon, Rising, planets, signs and houses, and connecting those symbols with the patterns and questions present in your life today.

This isn’t an astrology lecture.
And it isn’t a cacao ceremony.

It’s a space to learn, experience and reflect.

No previous astrology experience is needed, and every participant will receive their own personalised printed birth chart.

📍 Notting Hill, London
⏳ 4-hour experience
👥 Maximum 10–12 people
☕ Mexican cacao included
✨ Personal birth chart included

EARLY BIRD — £60 (save £10)
GENERAL — £70
COME TOGETHER — £120 for two (save £20)

Spaces are intentionally limited.

Early Bird tickets are available now. Comment ASTRO and we will send you the tickets link taken in Notting Hill London UK by @fridocacao

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a month ago

🌼💀 ¡Celebremos el Día de Muertos en Sydney! | Let’s celebrate Day of the Dead in Sydney! 🧡

¡Una tradición que nos une, llena de color, cultura y recuerdos! 🌼✨

Acompáñanos a celebrar el Día de Muertos con altar, museo de los elementos, arte, música, pan de muerto, comida tradicional, artesanías y mucho más. En colaboracion con @karem_aldanap @fridocacao @frido_events @keskipan

📅 Sábado 31 de octubre: 10:00 am – 5:00 pm
📅 Domingo 1 de noviembre: 8:30 am – 5:00 pm
📍 Addi Road Gumbramorra Hall, 142 Addison Road, Marrickville
🎟️ ¡Entrada libre!

Join us for a colourful celebration of Mexican culture, traditions and remembrance! 🌼✨

Explore our traditional altar, Day of the Dead museum, art, music, pan de muerto, delicious food, crafts, workshops and more! In collaboration with Karem Aldana

📅 Saturday 31 October: 10:00 am – 5:00 pm
📅 Sunday 1 November: 8:30 am – 5:00 pm
📍 Addi Road Gumbramorra Hall, 142 Addison Road, Marrickville
🎟️ FREE ENTRY!

🧡 ¡Te esperamos! Everyone is welcome!

#DiaDeMuertosSydney #DiaDeMuertos #cclsydney #innerwestsydney taken in Centro Cultural Latinoamericano by @fridocacao

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4 days ago

Who loves chocolate? Almost every hand went up.

Then we held up a cacao pod and asked a different question: how much do we know about the fruit, the people and the relationships behind the chocolate we consume?

Last week at Mexico Nights, hosted by the @mexicanchamberuk at @santoremedio_uk we shared a story that has shaped eight years of FRIDO. Our time with Abuelo Efrén and a Maya Yokot’an community in Tabasco has taught us to see cacao within a living network of family, work, land and shared knowledge.

That is the cultural legacy we wanted to bring into the room. We began with a question, and ended by sharing two expressions of our cacao, 35% and 70%, with the people who had gathered to listen.

It was another wonderful evening of entrepreneurship, Mexican culture, talent and connection. We are certain that conversations like these will continue to build ties among the business owners, entrepreneurs and artists of the Mexican diaspora here in London.

Thank you to all the team of the Mexican Chamber of Commerce, & Edson from Santo Remedio and everyone who joined the conversation. We hope your next cup of chocolate leaves you curious about the people and places behind it.

What do you know about the cacao in the chocolate you drink? taken in London, United Kingdom by @fridocacao

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14 days ago

CACAO IS ALSO FAMILY.

Perhaps one of the most important places for cacao is not a ceremony, a wellness studio or a special event.

Perhaps it is the family table.

Because if cacao culture is going to remain alive, the next generation needs to know cacao as more than chocolate, sugar and milk. They need to touch it, taste it, ask questions about it, learn where it comes from and discover that even something as simple as creating foam with a molinillo carries knowledge that has travelled from one generation to another.

This weekend, we gathered with friends and family to mark the equinox. We made cacao together, sat around the fire, spent time in nature and, most beautifully, invited the children to become part of the preparation.

They learned how to hold the molinillo, how to move it between their hands, how cacao changes as you work with it, and that preparing a cup can carry its own history, tools and traditions.

At Frido, we speak often about ritual. But cacao does not need to become solemn or exclusive in order to carry meaning.

Cacao is also family.

It is the kitchen table. It is children asking questions. It is friends gathering around a fire. It is someone showing someone younger how something was once shown to them.

This is how culture stays alive: not only by preserving knowledge, but by allowing it to move from one pair of hands to another.

Sharing Frido that afternoon wasn’t simply about sharing a cup. It was about sharing time, curiosity and knowledge with friends, family and the living world around us.

The cacao simply gave us a reason to gather.

And maybe that has always been one of its greatest gifts.

Somos Semilla. 🌱 by @fridocacao

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23 days ago

AMSTERDAM, FRIDO IS COMING. 🇳🇱

Amsterdam has lived in our imagination for a long time, and we’re very happy to finally arrive, bringing Mexican cacao with us.

From 30 September to 6 October, Frido will be in Amsterdam to meet new people, share cacao and explore meaningful collaborations rooted in culture, education and community.

During our visit, we’ll host an intimate cacao gathering in collaboration with our dear Hermanita Pamela @pamayan20 More details coming soon.

We are also open to creating workshops, tastings, pop-ups and cultural conversations with people and spaces that resonate with what Frido represents.

And as Frido continues to grow in Europe, we would love to connect with a small number of aligned stockists; cafés, concept stores, yoga studios, cultural spaces and independent retailers interested in bringing our Mexican cacao to their communities.

Cacao has always travelled through relationships. From one hand to another, from one story to the next.

Now, it is taking us to Amsterdam.

If you would like to collaborate, host Frido or simply share a cup of cacao with us while we are there, send us a message.

Amsterdam, we’re ready to meet you. 💙

#FridoCacao #Amsterdam #mexicancacao taken in Amsterdam, Netherlands by @fridocacao

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a month ago

What is happening with Frida?

Frida Kahlo has become one of the most recognisable faces in the world.

Her image appears on T-shirts, mugs, tote bags, posters, cosmetics, souvenirs and countless objects. A woman who lived a complex, political, painful and deeply Mexican life has also become an extraordinarily consumable image.

There is a strange contradiction in this.

The more visible Frida becomes, the easier it can be to believe that we know her.

But do we?

Perhaps the interesting question is no longer why we are so fascinated by Frida, but what happens when culture becomes something we consume.

Behind the flowers, the eyebrows and the colourful dresses was a much larger world: Mexico after the Revolution, questions of identity and class, Indigenous cultures and their representation, disability and the body, politics, art, relationships, land, food and an extraordinary period of cultural transformation.

That world cannot fit on a tote bag.

This doesn’t mean we need to stop enjoying Frida’s image. It means her image can become a doorway rather than a destination.

What if our fascination made us more curious?

What if seeing Frida made us want to understand the Mexico that shaped her, the ideas she wrestled with, the people around her, and the cultural landscape from which her work emerged?

Perhaps the alternative to simply consuming culture is to enter into relationship with it.

Frida can open the door.

The question is whether we are willing to cross it.

Somos Semilla. 🌱 taken in London, United Kingdom by @fridocacao

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a month ago

HONOURING FRIDA 🌺

Art · Identity · Cacao

Frida Kahlo spent much of her life turning herself into a language.

Her body, her pain, her relationships, her Mexican identity, the natural world around her fragments of a life that she transformed into images through which she could ask a much larger question: who am I?

Next Wednesday, we’ll gather in London for an evening inspired by that question.

We’ll begin by sharing a cup of Mexican cacao, exploring its cultural roots and the relationship between cacao, creativity and gathering. From there, we’ll enter the world of Frida not to reproduce her paintings, but to use her work and symbolism as a starting point for exploring our own identity.

Through a symbolic collage workshop, we’ll work with images, colour, texture, memory and intuition to create something personal from fragments.

No artistic experience is needed. Just curiosity and a willingness to create.

🌺 Honouring Frida: Art, Identity & Cacao
📅 Wednesday 26 August · 7:00 PM
📍 London
In collaboration with @somethinggoodworkshops

Cacao · Art · Community

We create ourselves from fragments.

Comment “FRIDA” and we’ll send you the booking link. taken in London, United Kingdom by @fridocacao

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2 months ago

The molinillo is not simply a kitchen utensil. It is a cultural symbol: an object shaped by generations of hands, recipes, memories and ways of preparing chocolate in Mexico.

Sometimes culture is not found in grand declarations. It lives quietly in the objects we keep, the gestures we repeat and the traditions that remain present in our homes.

It was a beautiful story to share during our Mexican Cacao & Chocolate Workshop at the Embassy of Mexico in the UK, as part of the Viva Frida exhibition.

Because to honour Frida is also to honour the culture that surrounded her.

And sometimes, an entire story can be found hanging in a kitchen.

Somos Semilla. 🌱

#FridoCacao #VivaFrida #FridaKahlo #CasaAzul #MexicanCacao taken in London, United Kingdom by @fridocacao

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2 months ago

How much cacao is actually in your hot chocolate?

During our workshop at the @embamex_gbr Embassy of Mexico in the UK, we asked the room a simple question:

Think about the commercial hot chocolate you grew up drinking.

How much cacao do you think is actually in your cup?

20%?
30%?
50%?

The answer depends enormously on the product and that’s precisely the point.

Some popular chocolate drink powders are predominantly sugar, even when “cocoa” is an important part of the formulation. And once that powder is diluted into a full cup of milk or water, cacao may represent only a small proportion of what we’re actually drinking.

So perhaps the question isn’t whether commercial chocolate is “good” or “bad”.

The question is:

Do we actually know what we’re consuming?

Sometimes, when we say “I love chocolate,” what we’ve learned to love is a particular combination of sweetness, milk, flavour and cacao.

And there is nothing wrong with enjoying it.

But understanding the difference allows us to make a choice.

At Frido, this is why we keep returning to cacao: the fruit, the seed, its origins, its history and the extraordinary drink that existed long before the chocolate products we know today.

Next time you make yourself a hot chocolate, turn the package around.

Read the ingredients. Find the cacao.

You might be surprised by what you discover.

#FridoCacao #Cacao #Chocolate #HotChocolate #MexicanCacao taken in London, United Kingdom by @fridocacao

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2 months ago

We love chocolate. But how much do we really know about cacao?

Last week, we had the honour of being invited by @embamex_gbr the Embassy of Mexico in the United Kingdom to open ¡VIVA FRIDA!, a collective exhibition celebrating the life, art and cultural legacy of Frida Kahlo.

We opened the programme with a cacao and chocolate workshop built around a simple contradiction: chocolate is one of the most recognised and loved products in the world, yet many of us know very little about the fruit, the people, the territories and the traditions behind it.

Together, we travelled back to cacao’s origins, explored its journey through Mesoamerica and Mexican culture, and looked at how an ancestral beverage eventually became the global product we now call chocolate.

And perhaps there is an interesting parallel with Frida herself.

The more something travels, the more it transforms. The more iconic it becomes, the easier it can be to lose sight of its origins.

For us at Frido, education is at the heart of what we do. Cacao and chocolate are not simply products to consume; they are part of a much larger story of Mexican culture, agriculture, craftsmanship, community and living heritage.

This is why spaces like this matter.

Thank you to the Embassy of Mexico in the UK for opening the doors to these conversations, and to everyone who joined us, tasted, questioned and shared.

We hope this is the beginning of many more spaces where cacao can be experienced not only through taste, but through the stories and culture it carries.

Because returning to the origin doesn’t mean going backwards. Sometimes, it is how we remember where we come from.

#FridoCacao #VivaFrida #MexicanCacao #FridaKahlo #MexicanCulture taken in London, United Kingdom by @fridocacao

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2 months ago