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Dan Frommer

@fromedome

4.1K
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4979
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Writer, designer, explorer
Founder, @newconsumer
Founding editor, @businessinsider
Paris ↔ Los Angeles
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If brands are a key part of the modern consumer identity, which brands do today’s consumers identify most with? Last month, we asked more than 3,500 US consumers to write in — not choose from a list — the name of one brand that “feels like it was made for someone like you.” We then asked them to write in “a brand you wish you could buy more of, but feels like it’s meant for someone with more money.” This research was part of my latest Consumer Trends Survey, in partnership with Coefficient Capital; Toluna fielded the survey in June. Of the top 25 “for me” brands, 10 also made the list of more aspirational brands — though only a few, led by Nike, Apple, and Gucci, rank highly on both. “For me” brands tend to concentrate in everyday apparel, groceries, and mass retail, while the aspirational brands are dominated by luxury houses and premium cars. Full lists, demographic breakdowns, and analysis at newconsumer.com. Become a @newconsumer member and get all my work first. by @fromedome
17
2 months ago
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Are you an Optimizer? Our Consumer Trends research has identified a consumer group that’s a brand operator’s dream: Around one third of Americans — 36% in our June survey, nearly equally split between men and women — say they consider themselves in “optimization mode,” actively making choices to improve their energy, appearance, and long-term health. We’re calling them the Optimizers, and we’ll be following them closely. These people have money (though most aren’t rich), they’re in their spending years, they’re paying attention, and they’re trading up to more premium products and services. They want max health and max pleasure, and are willing to pay for it. Full post at newconsumer.com — join today to get my work first. @newconsumer by @fromedome
8
3 months ago
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What were the highlights at The Specialty Food Association's Summer Fancy Food Show? Dan Frommer (@fromedome), founder of The New Consumer, and Matt Rodbard (@mattrodbard) share their finds. ⁠ ⁠ Listen to the full This Is TASTE episode at link in bio.⁠ by @fromedome
11
3 months ago
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Loonen (@loonenwater) is, in many ways, the perfect product for this cultural moment. It’s a nice-looking, thoughtfully designed object that’s hefty in hand, priced at a premium, and Stories well. It also genuinely tastes great. It earnestly aims to solve a problem — our flawed and sometimes toxic water system — that shouldn’t exist. And it satisfies both extremes of the wellness spectrum, serving bicoastal elite tastemaker types and also obsessive cleanmaxxers who would do anything to avoid microplastics or chemicals. There’s real substance here. But for now, Loonen is also a pretty bottle that most people don’t have yet. Join The New Consumer (@newconsumer) at newconsumer.com to get my work first. by @fromedome
11
4 months ago
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Fritz is five! Happy birthday to our sweet, funny boy. It’s such an honor (and a blast) to be your dad. by @fromedome
10
5 months ago
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Let’s be clear — Allbirds’ recent fire sale was a disaster. But the truth is more complex and nuanced than “DTC brands didn’t work.” It’s actually pretty easy to make a list of brands generating hundreds of millions of dollars of revenue — even more than a billion — in direct-to-consumer e-commerce sales. Join The New Consumer @newconsumer to get my next newsletter first. by @fromedome
1
5 months ago
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We’re sad to share that Ralphred Frommer joined the great dog park in the sky this week, just a few months shy of his 14th birthday. Ralphie loved socks, chewies, Dachshunds, taking up 2/3 of the bed, cuddles, assaulting house guests, chasing balls and not retrieving them, peeing off the pad, and long walks around the Silver Lake Reservoir and Brooklyn waterfront. He hated baths, rain, combs, slushy sidewalks, airport check-in, and unsophisticated kibble flavors. Ralphie was lucky to have spent the last couple of years chasing iguanas in Miami, happily retired with his loving grandparents. We’ll miss him so much. taken in 99 Gold by @fromedome
45
6 months ago
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“Cigarettes are back!” the @nypost and others have declared. This has been coming up more in conversation: After all that wellness posturing, are young people really smoking?! On a mass scale, no: Smoking in the US remains at an all-time low, according to Gallup, and pack sales are down. But, yes, among a certain, small set of culturally visible bicoastal elites, cigarettes are showing up — ironically or not — in more public situations. Certainly enough that you notice it. More at newconsumer.com. by @fromedome
0
6 months ago
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What's the difference between how younger vs. older consumers take protein? Dan Frommer (@fromedome), the founder and editor in chief of The New Consumer, explains. ⁠ ⁠ Listen to the full This Is TASTE episode at link in bio. ⁠ ⁠ by @fromedome
1
6 months ago
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Every year, Dan Frommer (@fromedome) publishes a major consumer trends report timed to Expo West. Here's what he saw with brands and GLP-1s. ⁠ ⁠ Listen to the full This Is TASTE episode at link in bio.⁠ ⁠ by @fromedome
0
6 months ago
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The proper way to @drinkspindrift by @fromedome
14
9 months ago
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You might think younger people would be more excited about new tech, but in @newconsumer's recent survey of thousands of Americans, millennials were way more hopeful about AI than Gen Z. "Millennials grew up with the internet and saw it as an enabler in many ways," @fromedome explains. "It shrunk the world and it gave us jobs and it created new industries—and it made a lot of people a lot of money. And Gen Z is coming into the tail end of that now." On the final Aboard Podcast of the year, Dan breaks down those findings—and much more. Check it out via the link in our bio! by @fromedome
2
10 months ago
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