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The talks are only half the story.

From beach bar lunches to a sunset boat, a closing celebration, and a night that runs till sunrise — here's what's happening beyond the stage at Paradigms 2026.

Swipe for the full 3 days, and save this so you've got the times on hand →

Paradigms 2026 · 16–18 September

#Paradigms2026 by @frontify

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2 months ago

The full line-up. All 16 of them.

Two days, one Pavilion, and a lot of the sharpest minds in branding right now — from Ben & Jerry's to NASA, OpenAI to the Wall Street Journal and from COLLINS to Uncommon.

The full schedule, session by session, is in the carousel below. More details to come as we build towards 16–17 September

#Paradigms2026 #BrandDesign by @frontify

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2 months ago

Your updated island briefing is here. 🏝️

Everything you need before you land in Split — transfers, maps, what to pack and how to get home on Friday.

Swipe through, save it, and we'll see you in Croatia.

15–18 September · Obonjan Island · #Paradigms2026 taken in Obonjan Island Resort by @frontify

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2 months ago

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5 days ago

Pioneering Tomorrow: W Series brought together leaders from brands and creative studios to share ideas around creativity, design and technology.

The Role of Human Craft in the Age of AI brought together Robert Northam, VP Executive Creative Director at @rgabydesign; Lincoln Wallen, Group CTO at @framestore; George Eid, CEO & Co-founder at @area_17_ ; and Digge Zetterberg, CMO at @frontify , moderated by Fura Johannesdottir, Global Chief Creative Officer at @interbrand

The panel explored how AI is being used in creative practice, where human judgement, taste and craft still matter, and when keeping the work human matters most.

Full recording available on request via the link in bio.

Presented in partnership with Frontify.

The September W Series has now wrapped. Pioneering Tomorrow returns in Paris this November. by @frontify

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9 days ago

"Influencers right now sit on the trust scale right above car salesmen."

When we can't tell what's real anymore, @itschrisdanton & @kirstenludwig of @instagoodcompany say brands are looking at the wrong thing. The creators who matter are becoming brands of their own. And the real story behind AI isn't the tools but the age of authorship.

Watch the full 17-minute interview on our YouTube link in bio.

#Paradigms2026 by @frontify

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10 days ago

KI wirft Fragen auf – und genau die klären wir in der OMR Digital Masterclass. 👀

Last Call für eure kostenfreie Anmeldung! 🚀

KI ändert nicht nur, wie Content entsteht. Sie krempelt um, wie Markenwissen organisiert wird und wie Menschen Marken heute entdecken.

Zeit für echte Antworten statt unverständlicher KI-Thesen – mit drei Blickwinkeln aus Strategie, Tech und Praxis:

🧭 Maximilian Kersten (Schwarz+Matt) bringt 9 Jahre Branding-Erfahrung mit.

🌍 Pierre Miggelt (ZWILLING) liefert globale Markenpraxis.

🗂️ Nicolas Hürner (Frontify) hostet das Ganze.

Worum es geht: Wie bleiben Marken unverwechselbar? Wo braucht es Leitplanken, wo Spielraum? Wie viel Kontrolle darf man abgeben, ohne beliebig zu werden?

Seid live dabei, bringt eure eigenen Fragen mit ins Q&A und macht eure Marke fit für die neue KI‑Realität. 💬

⏰ 08.10.2026 | 10:30–11:30 Uhr
📍 Online (@officially_omr Digital Masterclass)

🔗 Last Chance: Link in Bio!

#frontify #digitalmasterclass #omr #brandmanagement by @frontify

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11 days ago

Uploading is quick. Organizing everything afterward is where the hours go.

Now you can tell Frontify how you want your files arranged, and it builds the folders and sorts everything for you.

A tidy library, fewer admin hours, and assets your team can find.

#Frontify by @frontify

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12 days ago

"If we start to use AI imagery, people will question every image NASA has ever made."

@regard is NASA's Creative Director. Even as AI reshapes the industry, there's one thing he won't gamble with — trust.

Full conversation live on YouTube now. Link in bio.

#Paradigms2026 by @frontify

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19 days ago

You won't know your metadata's broken until someone can't find the asset.

The Frontify agent checks your metadata quality, tells you what's missing, and writes and applies accessibility-friendly alt text and descriptions across your library — no manual review needed.

Healthier metadata, content ready for AI, less manual work.

#Frontify by @frontify

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17 days ago

Paradigms 2026 is over.
The thinking isn't.

Five takeaways from three days on Obonjan — on courage, community, and why human judgment still wins even as the tools change.

Read them now — link in bio.

#Paradigms2026 by @frontify

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22 days ago