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Finally back at a desk after vacation and able to reflect on my time at the @frontify brand summit @paradigms.io. Across the two days of talks I got to hear from such an incredible line up of brands like @nasa, @Yeti, @openai , Ben & Jerry's and @wsjmag A couple of words surfaced in different presentations and conversations: participation and obsession. Ben & Jerry’s CMO Jay Curley spoke about how employee participation in social causes makes the brand’s activism more powerful, and talked about the mission to encourage public participation in activism. OpenAI's Shannon Jager, she said her role as a designer is to give the company the best ingredients to participate in the direction of the brand. Then Shane Hagerty and Austin McKenna from YETI shared how an obsessive dedication to make the best cooler in the market is at the heart of the Yeti brand. And Laurence Stoffel argued for brand leaders to have a "nerdy obsession". Across the couple of days in Croatia I interviewed a bunch of creative leaders for The Subthread. If you want to read those stories, check out the site
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Pioneering Tomorrow: W Series brought together leaders from brands and creative studios to share ideas around creativity, design and technology. The Role of Human Craft in the Age of AI brought together Robert Northam, VP Executive Creative Director at @rgabydesign; Lincoln Wallen, Group CTO at @framestore; George Eid, CEO & Co-founder at @area_17_ ; and Digge Zetterberg, CMO at @frontify , moderated by Fura Johannesdottir, Global Chief Creative Officer at @interbrand The panel explored how AI is being used in creative practice, where human judgement, taste and craft still matter, and when keeping the work human matters most. Full recording available on request via the link in bio. Presented in partnership with Frontify. The September W Series has now wrapped. Pioneering Tomorrow returns in Paris this November.
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Recently at Heist...walks and cycles to the studio, new instructors, dreamy sound baths, loving Warwick and the moments in between 🌙
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KI wirft Fragen auf – und genau die klären wir in der OMR Digital Masterclass. 👀 Last Call für eure kostenfreie Anmeldung! 🚀 KI ändert nicht nur, wie Content entsteht. Sie krempelt um, wie Markenwissen organisiert wird und wie Menschen Marken heute entdecken. Zeit für echte Antworten statt unverständlicher KI-Thesen – mit drei Blickwinkeln aus Strategie, Tech und Praxis: 🧭 Maximilian Kersten (Schwarz+Matt) bringt 9 Jahre Branding-Erfahrung mit. 🌍 Pierre Miggelt (ZWILLING) liefert globale Markenpraxis. 🗂️ Nicolas Hürner (Frontify) hostet das Ganze. Worum es geht: Wie bleiben Marken unverwechselbar? Wo braucht es Leitplanken, wo Spielraum? Wie viel Kontrolle darf man abgeben, ohne beliebig zu werden? Seid live dabei, bringt eure eigenen Fragen mit ins Q&A und macht eure Marke fit für die neue KI‑Realität. 💬 ⏰ 08.10.2026 | 10:30–11:30 Uhr 📍 Online (@officially_omr Digital Masterclass) 🔗 Last Chance: Link in Bio! #frontify #digitalmasterclass #omr #brandmanagement
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One final look at Paradigms 2026 before we say farewell to island life… 🌴 Four days of brilliant talks, sea swims, sunset drinks, s’mores, boat parties, and late-night dancing. Thank you to @frontify for trusting us with your creative vision to bring this year’s summit to life. Obonjan Island, you were something special. Until next time! 💙 #AOKEvents #Paradigms2026 #BrandExperience #LiveEvents
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Paradigms 2026: Day Three 🛥️ The final full day of Frontify’s brand summit started as it meant to go on! 🪩 A coffee cart was waiting beside the pool, with our DJs to start the day on a groovy note, before guests returned to the Pavilion for the second day of talks. Breaks throughout the speaker programme included shots on the basketball court with branded balls, visits to the ice cream station, a cool down in the pool or sea, or a catch up over drinks before the next session began 🏊‍♂️ Following the previous day’s format, the final talks were in the open-air Amphitheatre. Once they were finished, the party could begin! We arranged a private boat party with a tour around Obonjan Island, music, drinks, and, for quite a few guests, a jump straight into the sea! 🌊 Back on the island, a buffet dinner was served beneath the stretch tent at the Pool Restaurant, complete with mixologists shaking cocktails. Even a thunderstorm couldn’t dampen the mood. By the end of the night, guests left the dance floor and finished the party by jumping back in the pool! ⚡ Day Three: ☕ Morning coffee cart beside the pool 🎧 Poolside music from our DJs 🎤 A second full day of talks in the Pavilion 🏀 Basketball with branded Paradigms balls 🍦 Ice cream, drinks, and time to swim between sessions 🏛️ Final talks in the open-air Amphitheatre ⛵ A private boat party and tour around Obonjan 🌊 Swimming from the boat 🍴 Buffet dinner beneath the stretch tent 🍸 Cocktails mixed at the Pool Bar ⛈️ A dramatic island thunderstorm 💦 An end-of-night pool party Paradigms 2026, over and out! It was a pleasure to bring this year’s island edition to life and to work alongside Frontify once again. Thank you for trusting us with another Paradigms, and here’s to wherever the next one takes us! 💙 #paradigms #brandsummit #eventmanagement #privateisland
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Drei Speaker. Drei Perspektiven. Eine zentrale Frage: Wie bauen Marken im KI-Zeitalter Vertrauen auf? 🧠 KI eröffnet unzählige neue Möglichkeiten für die Markenarbeit – und wirft mindestens genauso viele Fragen auf. Genau deshalb sprechen wir in unserer OMR Masterclass, gehostet von Frontify, über das, was Marken jetzt brauchen: ein modernes, vertrauenswürdiges Fundament. 🧭 Maximilian Kersten, Managing Partner & Head of Brand bei Schwarz+Matt, bringt unsere Agenturperspektive ein. Seit neun Jahren beschäftigt er sich mit Markenpositionierung und -strategie und zeigt, wie Marken auch in dynamischen Märkten relevant, konsistent und glaubwürdig bleiben. 🌍 Pierre Miggelt, Team Lead Global Content Agency bei ZWILLING, verbindet Technologie, Marke und Content. Nach elf Jahren auf Agenturseite – zuletzt als Executive Creative Director – verantwortet er heute die globale Marken- und Kommunikationsarbeit bei ZWILLING. Er gibt Einblicke in den Aufbau einer hochgradig automatisierten Content-Infrastruktur und in die Frage, wie KI-gestützte Kommunikation international gelesen wird. 🗂️ Nicolas Hürner (Host), Agency Lead DACH bei Frontify, weiß, warum zentral verfügbares Markenwissen die Basis für eine erfolgreiche KI-Integration ist. Mit über 15 Jahren Erfahrung in SaaS und Business Consulting begleitet er Unternehmen und Agenturen auf dem Weg zu einer skalierbaren Markenführung. Als offizieller @frontify Partner und Agentur wissen wir: Ein starkes Brand Management System ist das Fundament strukturierter Markenarbeit. ✨ ⏰ 08.10.2026 | 10:30–11:30 Uhr 📍 Online im Rahmen der @officially_omr Masterclass 🔗 Jetzt kostenfrei anmelden – den Link findet ihr in der Bio.
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Paradigms 2026: Day Two 🌅 For day two, guests could build their own morning routine! The schedule included kayaking around the island, HIIT, yoga, paddle board Pilates, swimming, a 5K run, and a sound bath, so there was something on the itinerary for everyone. The first conference sessions began in the Pavilion, followed by built-in breaks accompanied by our DJs to keep the energy up. Guests had delicious food, refreshing drinks, and even time for a quick swim in the sea, before the final sessions moved into the open-air Amphitheatre. In the evening, sunset happy hour started off the evening before dinner beneath a canopy of fairy lights at South Beach. The DJs returned for the evening, alongside branded s’mores and stargazing to finish the night. Day Two: 🛶 Kayaking around Obonjan Island 🏃 HIIT, yoga, paddle board Pilates, swimming, a 5K run, and a sound bath 🎤 The first full day of talks in the Pavilion 🍴 Food, refreshments, and music from our DJs 🌊 Time for drinks, conversations, and a swim in the sea 🏛️ Final talks in the open-air Amphitheatre 🍹 An outdoor sunset happy hour ✨ Dinner beneath the fairy lights at South Beach 📀 DJs, branded s’mores, and stargazing into the evening It was a jam-packed day intended to let the speakers shine, create an authentic island experience, and allow natural conversations to take place in between 💙 #paradigms #brandsummit #eventmanagement #privateisland
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Paradigms 2026: Day One 🌴 One private island in Croatia. 210 guests. Day one was designed to give everyone time to arrive, settle in, and meet the people they’d be sharing the island with for the next few days! Personalised room-drop bags and branded SWAG had been placed in guest’s rooms, while the island itself had been transformed with Paradigms branding. Walkway flags, deckchairs, maps, luggage tags, pontoons, rubber rings, and Hollywood-style lettering galore! With time built into the itinerary to settle in, guests could cool down in the pool, swim in the sea, explore their surroundings, or simply refresh after a long travel day 🌊 The evening brought everyone together at the beach bar for a standing drinks reception, buffet-style food, an ice cream station, macarons, and plenty of sweet treats for a post-travel boost 🥂 Day One: 🛥️ Ferry and speedboat arrivals 🎁 Room drops and Paradigms SWAG 🤿 Time to swim, explore, and settle in 🍹 Welcome drinks at the beach bar 🍴 Seaside buffet, ice cream, and sweet treats 🎶 DJs into the evening The perfect introduction to Paradigms 2026 #paradigms #eventmanagement #brandsummit
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New Partner Alert! 📣 Wir machen gemeinsame Sache mit @frontify 🤝✨ Frontify ist die All-in-one-Plattform, die Brand Guidelines, Asset Management und Templates an einem Ort vereint – strukturiert, intuitiv und KI-gestützt. Gemeinsam bringen wir das Markenmanagement unserer Kunden auf das nächste Level. Schluss mit veralteten Brand Guidelines als PDF – hallo lebendiges Ökosystem für eure Marke! 🎨🚀 Willkommen an Board, @frontify #Frontify #Partner #Branding #BrandManagement #DigitalAssets
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everyone's been asking, so here is the pod on all the magic @paradigms.io link in bio
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Paradigms by @frontify didn’t disappoint. I spoke about nerd, to nerds. Also I finally found a new function on my running shorts!
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