Instagram story viewer> @fullythriftedeverything> Posts

Fully Thrifted

@fullythriftedeverything

65

followers

44

following

A creative collective with the ethos of repurposing what’s old and breathing new life into it.
est. 2024

POSTS STORIES REELS TAGGED

Dr. Bronner’s – “Find Your Everything”

AGENCY @fullythriftedeverything
Creative Director @rosswhyross
Director @maxvanderwesthuizen
Copywriter @rosswhyross
Art Director @maxvanderwesthuizen
Director of Photography @maxvanderwesthuizen
Editor @rosswhyross
Colorist @maxvanderwesthuizen
Sound Mixer @rosswhyross

STARRING
@studiolidji as “Dr. Bronner” (Narrator)
@owenvlawton as Guy
@lailarakhamim as Girl
@madocwade as Roommate

Music // “OH! TENGO SUERTE” by Masayoshi Takanaka @takanaka_official

This is a spec ad and is not affiliated with @drbronner unless they want to talk business).

Shot on the night of the NYC Blizzard. taken in Bushwick, Brooklyn by @fullythriftedeverything

132

23

7 months ago

This is how my friend and I made a $0 budget 60-second tv spot on the night of the NYC Blizzard

Dr. Bronner’s – “Find Your Everything”

AGENCY // Fully Thrifted
Ross Yenerich // Creative Director, Copywriter, Editor, Sound
Maximus Van Der Westhuizen // Director, DP, Art Director, Colorist

STARRING //
Owen Lawton as Guy
Laila Rakhamim as Girl
Madoc Wade as Roommate
Alan Lidji as “Dr. Bronner” (Narrator)

Music // “OH! TENGO SUERTE” by Masayoshi Takanaka

This is a spec ad and is not affiliated with Dr. Bronner’s (unless they want to talk business). taken in Bushwick, Brooklyn by @fullythriftedeverything

84

3

7 months ago

Rapper and songwriter Baby Raf is back with a new single, “THE ROCK,” out now on all streaming platforms. The Fully Thrifted collaborator links with Vi11ain (Cameron Pepe) for this one, with both artists on the record.

It marks the latest entry in Baby Raf’s growing body of work. Stream “THE ROCK” wherever you get your music. by @fullythriftedeverything

14

2

3 months ago

BTS from the Dr. Bronner’s shoot

#35mm #portra400 #nycblizzard taken in Bushwick, Brooklyn by @fullythriftedeverything

73

4

5 months ago

New drop from @tbonesmith2002

DEADWEIGHT by Baby Raf on all streaming platforms!! by @fullythriftedeverything

6

0

8 months ago

What Spotify Wrapped taught me about marketing myself as a hip-hop artist:

The music won’t sell itself.

No matter what quality of music you’re making, if you want to be heard, you have to put yourself out there.

I was posting about my music, but I wasn’t doing anything to get heard outside the circles that already exist. People who knew me knew – and that was mostly it.

I always hated the idea of “commodifying” my art. That was a real moral conflict for me. But I want people to hear my music. I want people to connect and engage with it.

I used to see entertainment vs. art as a real debate. I don’t think that holds anymore. The art and the marketing are two separate things.

The art stays the art.
The marketing meets people where they already are.

My numbers were down this year. I put out less music, and I barely marketed it. Those things go hand in hand.

You can’t sell a bland product.
And a great thing isn’t great if nobody knows about it. by @fullythriftedeverything

9

1

10 months ago

A look at the 2025 Spotify Wrapped for the artists of Fully Thrifted.

Progress isn't always linear. But we'll continue to move forward. Expect new music from us all in 2026.

Fully Thrifted 📈 by @fullythriftedeverything

51

4

10 months ago

when they got a touch screen yk we putting on some Fully Thrifted taken in New York, New York by @fullythriftedeverything

42

2

a year ago

One year ago today, Rossy (now Ross Why) released his first album: Milwaukee Made Me / Wisconsin Went Worldwide.

“It marks a period of life when I really felt like I was beginning to figure things out. Of course, it’s a lifelong process. But the years this was worked on (2021–2024) marked the embarkment of a significant journey of discovering myself.

“It’s full of contradictions, half-baked ideas, and that’s part of why it’s beautiful. Art isn’t about perfection, but about process and honesty.

“The realization that Wisconsin’s not forever, but it did – in part – make me the man I am today. At the time of release, I had spent several years in Dallas, a summer in London, various other short stints globally, and I had ambitions of making it to New York to pursue my creative career and passions.

“Not only is it the story of anyone who wants to fulfill their potential, but about the fuel that pushes them into that place.” – Ross Why

Near the end of the work, in the summer of 2024, Fully Thrifted was born — the philosophy of repurposing what’s old and breathing new life into it. by @fullythriftedeverything

135

5

a year ago

TANTRA OUT NOW!!

huge thank you to @atrey0 for the prod and @casakayam for mix/master by @fullythriftedeverything

35

6

a year ago

flicks from ray’s basement taken in Ray’s by @fullythriftedeverything

90

1

a year ago

Ain’t hoping, ain’t believing, man, I’m acting like I know now taken in Ray’s by @fullythriftedeverything

83

8

a year ago