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BTS from the Dr. Bronner’s shoot

#35mm #portra400 #nycblizzard

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This is how my friend and I made a $0 budget 60-second tv spot on the night of the NYC Blizzard

Dr. Bronner’s – “Find Your Everything”

AGENCY // Fully Thrifted
Ross Yenerich // Creative Director, Copywriter, Editor, Sound
Maximus Van Der Westhuizen // Director, DP, Art Director, Colorist

STARRING //
Owen Lawton as Guy
Laila Rakhamim as Girl
Madoc Wade as Roommate
Alan Lidji as “Dr. Bronner” (Narrator)

Music // “OH! TENGO SUERTE” by Masayoshi Takanaka

This is a spec ad and is not affiliated with Dr. Bronner’s (unless they want to talk business).

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Dr. Bronner’s – “Find Your Everything”

AGENCY @fullythriftedeverything
Creative Director @rosswhyross
Director @maxvanderwesthuizen
Copywriter @rosswhyross
Art Director @maxvanderwesthuizen
Director of Photography @maxvanderwesthuizen
Editor @rosswhyross
Colorist @maxvanderwesthuizen
Sound Mixer @rosswhyross

STARRING
@studiolidji as “Dr. Bronner” (Narrator)
@owenvlawton as Guy
@lailarakhamim as Girl
@madocwade as Roommate

Music // “OH! TENGO SUERTE” by Masayoshi Takanaka @takanaka_official

This is a spec ad and is not affiliated with @drbronner unless they want to talk business).

Shot on the night of the NYC Blizzard.

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What Spotify Wrapped taught me about marketing myself as a hip-hop artist:

The music won’t sell itself.

No matter what quality of music you’re making, if you want to be heard, you have to put yourself out there.

I was posting about my music, but I wasn’t doing anything to get heard outside the circles that already exist. People who knew me knew – and that was mostly it.

I always hated the idea of “commodifying” my art. That was a real moral conflict for me. But I want people to hear my music. I want people to connect and engage with it.

I used to see entertainment vs. art as a real debate. I don’t think that holds anymore. The art and the marketing are two separate things.

The art stays the art.
The marketing meets people where they already are.

My numbers were down this year. I put out less music, and I barely marketed it. Those things go hand in hand.

You can’t sell a bland product.
And a great thing isn’t great if nobody knows about it.

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TANTRA OUT NOW!!

huge thank you to @atrey0 for the prod and @casakayam for mix/master

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picking up the broom to give you a sweep job

#newsong

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Listen to Fully Thrifted on the Five Days in Dallas EP!

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flicks from ray’s basement

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Ain’t hoping, ain’t believing, man, I’m acting like I know now

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one of my top 10 verses

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i wrote this song 2 years ago during my shortest and sweetest love

check out my other music at link in bio, this song drops 11/07

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love the drop on this song
thanks @atreyomusic for always cooking bangers

song releases 11/07

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