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Only the finest groceries and provisions
Est 2012
Mon-Sat 8-5 & Sundays 9-3.30
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Easter in full flow at General Store with flamboyant Italian eggs, chocolate lambs, praline filled egg boxes and giant ladybirds.

All week we’ll have mountains of Hot Cross Buns, English asparagus and peas, and the finest @flourishproduce flowers for your festive tables.

We’re open as usual at 174 Bellenden Road through to Good Friday and Easter Saturday.

Closed for Easter Sunday, with normal hours resuming on Easter Monday. taken in General Store by @general_store
4
7 months ago
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We’re excited to be working with family run German bakery Kreutzkamm again this year, and importing their incredible marzipan Christstollen to General Store - continuing our tradition of sourcing only the very best examples of traditional food production.

Baking since 1825, their classic raisin stollen is filled with an extra juicy strand of the best marzipan, generously brushed with butter, before receiving a drench in a flurry of the finest icing sugar. These are really something special.

At a bake weight of 1kg, your Christmas stollen will come wrapped in its own keep-fresh bag, and packed in a gift box. It even comes with a spare pack of icing sugar, for extra sprinkling!

Available to pick up now in store, or via our online shop for home delivery. taken in General Store by @general_store
2
10 months ago
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Christmas has arrived at General Store 🎄

The shop is full of festive produce and we’re open every day here at 174 Bellenden Road until Christmas Eve.

Bags of clementines, boxes of mince pies, the best panettone in town, traditional German stollen, and of course golden foil wrapped caramel chocolate frogs.

It’s all available in store and via our Christmas Shop online. taken in General Store by @general_store
7
a year ago
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• General Store • 
Soft serve ice cream sign painted for @general_store , complete with a tempting pictorial and some cheerful script. A lovely addition to their freshly signwritten shopfront that we worked on for them 🍒 thanks for the lovely project guys! by @general_store
22
a year ago
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As we head into our 13th (!) year here at 174 Bellenden Road, we thought it was time for a refresh of sorts, with Cola brown, Chinese blue and some wonderful new signage from @thesunnysignco.

A huge thanks to all, past and present, who continue to pass through the door for a coffee or bag of groceries, stocking up on produce that we take great pride in supplying. taken in General Store by @general_store
40
a year ago
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August at General Store brings one of our favourite fruits; Reine Claude greengages.

An ancient and incredibly sweet variety of plum from South West France, the fruits are given time to fully ripen on the tree before harvesting, resulting in a perfect eating experience 🌞 taken in General Store by @general_store
0
a year ago
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Saturdays 🌻 taken in General Store by @general_store
1
a year ago
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A beautiful day in the neighbourhood 🍅 💐 taken in General Store by @general_store
6
a year ago
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FORNO at General Store, Saturday is Maritozzi day 💫 taken in General Store by @general_store
0
a year ago
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FORNO at General Store!

We’re so excited to bring London’s best purveyors of Italian baked goods south of the river, available seven days a week on the counter at General Store.

We’ll have Cornetti alla Crema, Lemon Buns, Frangipane Tarts and Chocolate Olive Oil Cakes, alongside all of their exceptional pastry classics like Pain au Chocs and Cinnamon Buns.

On Saturdays we’ll have specials too, with FORNO’s iconic Maritozzi, Venetian Buns and Fruit Danishes! taken in General Store by @general_store
13
a year ago
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I am hosting another dinner  @general_store.

This time with clams on the half shell, Weißwurst with pickled cherries and apricot and gorse rum clafoutis.
Tickets available! Link in bio. by @general_store
5
a year ago
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Henwen’s at General Store! The finest pork pies in all the land from butcher upstarts @henwens.ldn What a pleasure to now be stocking these irresistible pies! taken in General Store by @general_store
2
2 years ago
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