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ouvi, where should i spend my marketing budget? by @getouvi
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a month ago
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ouvi, which platform should i be focusing on? by @getouvi
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a month ago
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ouvi, what should i do next? by @getouvi
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a month ago
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Four ticket resale marketplaces, including @seatgeek, Vivid Seats, TickPick and Gametime, have sued Washington, D.C., to block its new cap on resale prices.

D.C.'s RESALE Act limits resale tickets for concerts, theater, comedy and other live events to 10% above the original price, fees and taxes included. It also caps resale service fees at 10% of that price and requires marketplaces to show the original price. Most sports tickets are exempt. It's set to apply January 1, 2027.

The resellers argue the law is unconstitutional, mostly reaches sales outside D.C., and will push fans toward scams. They've asked the court to decide on blocking it by December 10.

Resale caps are already law in Maine and Vermont, and Massachusetts' governor has proposed one too.

If you tour, rules like this shape what fans pay to see you and who profits when your shows sell out.

Would a resale cap help your fans? by @getouvi
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a day ago
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@facebook now lets people tell its algorithm, in their own words, what they want to see more or less of in Feed and Reels.

It's the same "Your Algorithm" tool Instagram brought to Reels last December and to Feed and Explore in June. Facebook also refreshed the three-dot menu on posts with shortcuts to Your Algorithm, Interested and Not interested, and it may ask follow-up questions about what someone liked or didn't.

Almost every platform is heading this way. Threads has Dear Algo, TikTok has Manage Topics sliders, and Spotify's Prompted Playlist lets listeners simply ask for what they want.

What it means for you: fans won't type "more of [your name]." They'll ask for the things they already care about. Pick two or three themes that really fit you and your audience, and build them into your posts, captions and on-screen text.

What would your fans ask the algorithm for? by @getouvi
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a day ago
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@mychemicalromance just signed an exclusive worldwide publishing administration deal with @warnerchappellmusic.

It covers the band's entire catalog and its future songs. Warner Chappell will handle global rights administration, copyright protection and sync licensing across film, TV and video games.

It also puts the band's publishing alongside its recorded music (with Warner Records since 2003) and its merch partnership with Warner Music Group.

The timing lines up: The Black Parade turns 20 with a deluxe reissue on October 23, and the band is closing its stadium tour with five nights at the Hollywood Bowl this month.

Older songs are having a moment too. Songs at least 10 years old made up 29.7% of streams on Spotify's US Top 200 charts in the first nine months of 2026, about three times their share in 2024.

Your songs can keep earning for decades, but only if they're registered and someone is collecting for them.

Do you know who administers your publishing? by @getouvi
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a day ago
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The fight over what streaming pays songwriters from 2028 to 2032 just started.

In the US, the Copyright Royalty Board sets the mechanical royalty rates streaming services pay songwriters and publishers. The services and publishers just filed what they want for the next five years:

@spotify, @applemusic, Google and Pandora: keep the 2027 headline rate of 15.35% of revenue.
@amazonmusic: cut it to 13.4%.
Publishers and songwriters (NMPA and NSAI): raise it to 20%, or more under other formulas like $0.004 per play.

Bundling is the biggest fight. Publishers say Spotify's move to bundle audiobooks into Premium has already taken more than $500 million in mechanical royalties from songwriters and publishers.

A hearing is set for March 2027 unless the sides settle, with a decision due by December 2027.

If you write songs, these rates shape your streaming income for five years. Make sure your songs are registered so you actually collect your mechanicals.

Where do you think the rate should land? by @getouvi
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2 days ago
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YouTube Music has started labeling songs made primarily with generative AI.

When AI played a significant role in a track, listeners will see a label on the player page. YouTube says it will spot these tracks using information from music partners plus its own detection tools, and the labels are coming to the main YouTube app too.

Your label or distributor can declare one of three tags when delivering music: Fully Gen AI, Partly Gen AI or No Gen AI. Auto-Tune and automated AI mastering count as No Gen AI. Using AI for a bassline or string section, then adding live vocals and instruments yourself, counts as Partly Gen AI.

What YouTube hasn't said yet: whether labeled tracks get treated differently in recommendations or payouts.

If you use AI tools anywhere in your process, check how your releases are being declared. If nothing is declared, YouTube says it can make the call itself.

Would you want a label like this on your own tracks? by @getouvi
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2 days ago
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@chancetherapper just won the last claim in his long legal fight with his former manager, Pat Corcoran.

A Chicago judge found Corcoran breached his duty to Chance on the merch business. He took commissions from the vendors supplying Chance's merch while also collecting his 15% management fee on it. He now has to hand over those vendor payments and give up that fee, which Chance's team says could reach $1.5 million. He also has to transfer ChanceRaps.com, a domain he registered in his own name in 2013.

It wasn't a clean sweep. The judge rejected punitive damages and didn't strip Corcoran of all his pay as manager, which topped $10 million.

The lesson: your manager owes you loyalty. Ask, in writing, every way they get paid on your deals, including from the vendors and partners you pay.

Do you know every way your team gets paid? by @getouvi
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2 days ago
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@thevervepipe frontman Brian Vander Ark has struck a partnership with @primarywave covering his publishing and recorded music catalogs.

That includes the songs he wrote for The Verve Pipe, like "Colorful," "Photograph" and "The Freshmen," which hit No. 5 on the Billboard Hot 100 in 1997.

The deal also gives the band access to Primary Wave's marketing team and its publishing infrastructure: digital strategy, licensing, sync, and film and TV production.

It's the latest in a busy year for Primary Wave, which has also partnered with Pete Townshend, Foreigner's Mick Jones, and the estates of Robert Palmer and Wilson Pickett.

Why it matters: older songs keep earning when someone is actively pitching them for sync and licensing. Whoever owns your catalog, know who is doing that work.

Who's working your older songs right now? by @getouvi
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3 days ago
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@spotify Wrapped has a new spot for artists this year: performance videos.

Eligible artists in the Spotify for Artists video upload beta can now add live shows, acoustic takes or studio sessions, so fans can watch footage alongside the songs that defined their year.

Every artist can also record a thank-you video for their top fans. Keep it vertical, 30 seconds max, with no music, logos, text or filters. The deadline is November 6, and Spotify reviews each one before it can be featured.

While you're in there, Spotify suggests getting your profile Wrapped-ready: add merch and upcoming shows, put a Canvas on every track, and refresh your bio and images.

Wrapped is when fans go looking for the artists they played most. Make sure something is waiting for them.

Are you submitting a video this year? by @getouvi
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3 days ago
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@summerwalker is now suing LVRN, the label and management company that signed her in 2017.

Her complaint accuses LVRN of fraud, breach of contract and failing to act in her best interests. She's asking the court to declare her 2017 deal void.

It alleges LVRN took money from her tour, recording, marketing and merch budgets, sold merch with her name on Amazon without paying her, and ran a YouTube page in her name without her knowledge. LVRN didn't immediately respond to requests for comment.

This comes days after @interscope sued her for more than $50 million over albums it says she still owes.

The lesson for every artist: her complaint says she had no independent lawyer when she signed. Get your own, and get it in writing who controls your name, your merch and your channels.

Have you ever signed something without your own lawyer reading it first? by @getouvi
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3 days ago
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