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Co-founder, creative director & designer @motel409
@farewellfootwear
@roboteyewear and father of #wakapedia
Milano | Lisboa 🌊
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Green days in the middle of the Atlantic 🏝️ taken in Sao Miguel, Azores by @giuliafarewell
9
a month ago
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La Vague, La Route. 🌊
A journey through incredible Portuguese landscapes, surrounded by a brilliant team, long days outdoors, a bit of surf, and the kind of work that hardly feels like work.
Probably one of my favourite projects for @elitisfrance @motel409
Portugal was just a location back then. Today, it’s a place I call home.
To more waves, roads, and adventures ahead.

Obrigada 
⭐@peum @thehouseofari
🎶 and help @tiagosagamusic
📸@leesa.fleming
🎞️@infante.batata
🎥 @joaocabritasilva
&@grazkii @jah_haley14

#ElitisFrance #Motel409 #creativedirection #PortugalProduction taken in Portugal by @giuliafarewell
6
3 months ago
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On a 24h Milan Design Week marathon, I stopped for a moment inside “Continuous Present” Andrea Branzi by Toyo Ito. @triennalemilano @andrea_branzi @toyo_ito_architects 

Peaceful and strong at the same time, deeply radical, of course.

I had the luck of having Branzi as a professor at Politecnico and walking through this felt like a flashback of him showing his work on the projector to us, probably not fully understanding it  back then, but through this exhibition finally seeing his vision more clearly.

He remains one of the most inspiring figures for me.
Explorer of ideas not only visually captivating but deep in their meaning, relevant objects and projects carrying concepts you stop and start thinking.
Hybridisation and the language of nature entering the vocabulary of modernity,
playing at the edge of contemporary and postmodern.

For those who knew him or want to know him more, definitely worth a visit. by @giuliafarewell
0
5 months ago
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This year @Motel409 signs the campaign for Salone del Mobile, A Matter of Salone. @isaloniofficial 
A project I find deeply poetic and meaningful in its beauty and purity, translating the idea of creative process into something visually immediate and impactful.
10 years of Motel409, and thinking back to 20 years ago, when I met my partners at Politecnico, @humbud @martabagante I don’t think we would have imagined creating something like this together for the institution that still remains the core engine of the entire Design Week.
I’ve been experiencing this one from a bit of a distance, but I imagine seeing it in person across the city of Milano must be quite something.
Proud and grateful to the team who brought it to life.

#SaloneDelMobile #MDW26#creativedirection #Motel409 #amatterofsalone taken in Milano by @giuliafarewell
6
5 months ago
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Love beyond description ♥️♥️♥️ @tiagosagamusic by @giuliafarewell
12
8 months ago
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One year and a day ago we we found out about this beautiful present finally in our arms 💝Happy birthday first time dad @tiagosagamusic by @giuliafarewell
8
a year ago
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Alba, born precisely on her due date - 17.01.25 at 14.44 in Lisboa. Mother and daughter are in perfect health. We are a little family now, the love is on another level.

To all the mothers out there: chapeau! The bravest and strongest of our world.

To all the healthcare workers: respect, you are true heroes ❤️ by @giuliafarewell
240
2 years ago
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Birthday girl is birthing a girl 💝 by @giuliafarewell
133
2 years ago
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Happy to introduce my favorite work project ever: 
In the good company of portrait photographer and director @mattiazoppellaro and @cmoparis team, we spent 1 week in Bohol (one of the 7.641 islands of the Philippines) following the process of rafia production.
A beautiful human experience on the other side of the world, amongst nature and in touch with a whole other way of living.
The result is a 7:30 minutes long video reportage worth watching from beginning to end, with a soundtrack composed using recorded sounds from the island by @tiagosagamusic , many beautiful portraits of people and places and thousands of behind the scenes photos in my phone. 
Salamat Bohol.
Check out more about it on our @motel409 profile, @cmoparis website and very genuine featured article on @aditalia 

Directed by Mattia Zoppellaro @ KindOf Management
Creative Direction Motel409 
Production Motel409
Client CMO Paris
First Assistant Michael John Polinar
Drone Operator Roy Espera Gumanid
Drone Operator Alife Cañizares
Editor Federico K. Cataleta @ Art+Vibes
Colorist Giorgia Meacci
Original Score Tiago Saga

Featuring Interviews with Gladys Veloso, Antonio Dumadapat, Isabel Villamor, Artimia Cabilan

A heartfelt thank you to all those who contributed to this project: artisans,
the local community, behind-the-scenes contributors, office team & collaborators.

#Motel409 #creativedirection #cmoparis #TheJourney #documentary #philippines #craftsmanship taken in Bohol, Philippines by @giuliafarewell
9
2 years ago
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A flat so close to the sea that the waves are in the kitchen🌊
The making of our beach house custom tiles.

Obrigade Jerome, Senhor Manel and the machine paint brush 🖌️🖌️🖌️ taken in Charneca De Caparica, Setubal, Portugal by @giuliafarewell
35
2 years ago
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In March I had the chance to go back to my favorite (Italian) island, Sardinia, rough land of craft and creativity. @motel409 together with @alessandrasanti we set the latest @sabaitalia campaign among the impressive monolithic sound sculptures of @giardino_sonoro created by Pinuccio Sciola in the 60’ and involved the talented eye of @mattiazoppellaro to portray it. The result is a poetic, true to its origins video and photos of which I’m very proud. Enjoy the view! 

Creative direction: @motel409 and @alessandrasanti
Director: @mattiazoppellaro @kindof_mgmt
Editing & sound: @federico_cataleta
Drone operator: @riccardolocci
First Assistant: @davidee_ci
Colorist: @Giorgiameacci
Scenography: @campidarte
Production: @motel409 
Carpet design: @zanellatobortotto @sabaitalia by @giuliafarewell
4
2 years ago
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We gave a little help to make this big idea come true. 
@motel409 supported the making of @elitisfrance Sur-Mesure by @marionmailaender installation at Milan Design Week 2024 curated by Federica Sala  @lafedesss 

Open to the public until April 21st, from 11am to 7pm, at @assabone 
#Élitis #motel409 #mdw24 by @giuliafarewell
4
2 years ago
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