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Giulia Bison

@giuliafarewell

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Co-founder, creative director & designer @motel409
@farewellfootwear
@roboteyewear and father of #wakapedia
Milano | Lisboa 🌊

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Saba presents: Oasi

In Saba’s new emotional campaign, Oasi takes center stage as a landscape of wellbeing and inner calm. The evocative images capture the dynamism and poetry that permeate the Giardino Botanico La Cutura, in the heart of Salento, where nature becomes not merely a backdrop, but an enveloping presence creating an immersive scenography around the product by @robin.rizzini.designer

Conceived as a welcoming and flexible refuge, Oasi interprets outdoor living through organic shapes and versatile modularity, becoming a sofa that is not simply an object, but an ecosystem that grows, evolves and adapts to its surroundings. The integration of organic materials such as cork reinforces the dialogue with nature, while sustainability guides every detail, from design to fully recyclable end-of-life components.

A continued narrative that connects design, function, and poetry.

Creative Direction & Production: Alessandra Santi and Motel 409
@alessandrasanti @motel409

Director: Federico Grassi @humbud
DOP: Federico Teoldi @fedeteoldi
1 Ac: Simone Mazzoleni @__simomazz__
Drone: Papel Studio @papelstudio.it
Colorist: Claudio Beltrami @claudio_beltrami_colorist
Sound: Tiago Saga @tiagosagamusic
Location: Giardino Botanico La Cutura @lacutura

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Milano Art Week & Milano Design Week — memorable moments, beautiful chaos, and endless inspiration🐤

#milanodesignweek #miart #mdw

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Botanical Frequencies
Fuorisalone 2026

A dedicated area hosts the video premiere and photo preview of our new emotional campaign, photographed by @piergiorgiosorgetti

These are accompanied by botanical details and photographs of flowers and plants, offering an immersive perspective on the evocative qualities of nature.

On display until April 26th
Viale Piave, 4

Emotional Campaign Creative Direction @alessandrasanti & @motel409
Photographer: @piergiorgiosorgetti
Video Director: @humbud
DOP: @fedeteoldi

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Do what matters most to you. 🌼🧽🪵🪨

Client @isaloniofficial
Creative direction @motel409
Photo @charlesnegre @eduardsanchezribot
Set Design @studiovegete @lauradoardo
Videographer @davide.derocchi
Sound @studio_e_l

Thanks @paolacavaggioni @lisarosso @giorgiaparrinello_ @alessandromitola and Salone team.

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Everything begins with matter.
From stone to fabric, fiber to metal, materials carry memory, meaning and possibility. But it is through design that matter gains purpose, responding to human needs through form, function, and imagination. It’s how raw material becomes system, how objects turn into stories, how industries evolve.
These matters guided our creative direction for the @ Salone del Mobile.Milano 2026 campaign, created with the help and collaboration of outstanding talents from around the world.

Client @isaloniofficial
Creative direction @motel409
Director @humbud
Dop @fbafotografia
Set Design @adrianapintoazevedo
Sound @studio_e_l
Color @andreasabatelli___
Talents @kristheljimenezleon @gustafvonarbin
Styling @franciscaceballos_
🫂 @charlesnegre @studiovegete @lauradoardo @eduardsanchezribot @alecio.untitled @stilema_studio
#salonedelmobile2026 #designweek #creativedirection

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At the roots of the Camargue, a land both wild and inhabited, shaped by vast skies, ancient trees and the quiet movement of Merino d’Arles sheep in transhumance.

Racines: a project by @elitisfrance in collaboration with Atelier LUMA @luma_arles, led by creative textile director Ariane Dalle.
Uniting pioneering research with ancestral know-how, the collaboration explores how local fibres, natural colours and contemporary textile design can be woven into a new material language.

Creative direction & production: @motel409
Video direction & photography: @mattiazoppellaro
Assistants: @renatoballa_ @federico_cataleta @tristan_deboise @ulyssefieve @joluz
Video editing: @federico_cataleta
Color grading: @giorgiameacci
Drone: @florentdemarchez_workflow
Voice: @arianedalle
Original music composition: @tiagosagamusic

Élitis: Ariane Dalle / Artistic Director of Textiles & Alice Masseron / Textile Designer, Élitis Textile Studio – Paris
LUMA Arles: Christophe Danzin / Director of Development – Executive Committee & Florence Le Mouël / Head of Corporate Relations – Arles
Atelier LUMA: Axelle Gisserot / Textile Designer – R&D Project Manager & Mathilde Laroche

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duas luas quatro patas uma cauda um mar
mediterrâneo
três pontas de um delta singular;
sal vento terra encharcada
#camargue

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Alba, born precisely on her due date - 17.01.25 at 14.44 in Lisboa. Mother and daughter are in perfect health. We are a little family now, the love is on another level.

To all the mothers out there: chapeau! The bravest and strongest of our world.

To all the healthcare workers: respect, you are true heroes ❤️

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Caro 2024 😏& Carissimo 2025 🤤

#naoshima #benessehouse #tadaoando #clandestino #tokyotoilet #shigeruban #eggfreezing #biennalearte2024 #poledance #leeufan #toyama #teamlab #depot #casareia #avavav

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PORTUGAL | LIFE on the SET | workflow | LISBON

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Birthday girl is birthing a girl 💝

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A little light for the darkness

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