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gmirocket

@gmirocket

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GMI Rocket helps immigration firms and mobility businesses grow with digital marketing, coaching, consulting and more!

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I’m happy today. And the truth is, it feels rare to be truly happy at the end of a work day. So I just wanted to share this with you all. 😊

Most days are stresssful.

Not pulling my hair out stressful, though I know many if not most of my immigration lawyer colleagues who are still practicing ARE pulling out your hair.

For me, usually, it’s often a low simmer of stress throughout the day.

Maybe it’s feeling that I’m not responding to an email quite quickly enough.

Or not having reviewed the latest redlines for a prospect that I wanted to send yesterday.

Or not posting on LinkedIn early enough (like today - 7pm posting. Yikes! 😅)

And so when most days end, there’s a sense of release and relief, but not actual happiness.

Today was a rare day where I felt happy at the end of the day:

🙌 A big company that hires hundreds of H-1Bs each year FINALLY signed up for LaborLess after months of discussion and contract negotiation.

🙌 Another LaborLess prospect replied and said they’re interested, and asked to follow up in a few months. Still a win.

🙌 Then I ended the day with a fantastic call with a prospetive GMI Rocket client about how LinkedIn can help grow their immigration firm. Looks like we’ll be moving forward.
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Maybe sales, as the lifeblood of any business, creates happiness.

Or maybe it was the lack of fire drills and issues (I hope I don’t jynx myself lol!).

Whatever it is, it was lovely to be able to smile at the end of the day with no stress.

Is there a point to this other than just sharing it like a diary entry?

No, not really 😂

But I hope my bit of happiness can be contagious and make someone else feel a tad bit better after a long day.

So we can get back to it tomorrow!!

#immigration #immigrationlaw #h1bvisa #globalmobility by @gmirocket

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a year ago

🎙 Today, on episode 119 of the GMI Rocket show, we have a repeat guest joining us for a THIRD time, Jacob Sapochnick (@sandiegoimmigrationlawyer), CEO and Joanna Bobel, co-founder, at visa tech startup @passright!

(❤️ Huge thank you to this episode’s main sponsor, @docketwise! All-in-one immigration case management platform with best-in-class forms and questionnaires, industry-leading integrations, a great blog and podcast, and much more. Check out Docketwise here! 👉 https://t.ly/ELlEA 👈)

(❤️ Also, Huge thank you to this episode’s second sponsor, @joorneybusinessplans! Joorney partners with immigration and global mobility professionals to create tailor-made business plans for EB-2 NIW, E-2, EB-5 visas, and more. Check out Joorney here! 👉 https://bit.ly/visit-joorney 👈 )

PassRight was launched in 2017, and has been a lesser-known immigration tech startup at the forefront of supporting talented individuals and entrepreneurs with O-1 visas, EB-1 and EB-2 NIW green cards and much more.

Joanna, who was a co-founder, started in customer success, was the CEO for a while, and now is the head of global expansion. Jacob, an immigration attorney and founder of Sapochnock Law Group, and tech investor, recently acquired PassRight to help the business expand, provide dedicated attorney support, and to help his firm’s clients and prospects automate more and more.

So, here’s what we’re going to talk about:

🔹 Joanna’s life, career, and her experience at PassRight from the beginning and how it evolved.

🔹 Jacob’s life and career, and how his law firm has evolved over time with tech acquisitions.

🔹 How Jacob came across PassRight, how acquisition discussions went, and lessons learned.

🔹 What PassRight does today, how it works, and where the company, and industry are headed.

And more!

So please join us, ask questions and leave comments!

#immigration #immigrationlaw #relocation #globalmobility #legaltech by @gmirocket

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2 years ago

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Later this month I'll be presenting alongside an ACTUAL social media influencer, Jacob Sapochnick (@sandiegoimmigrationlawyer), one of the best-known immigration lawyers in the world, at the @joorneybusinessplans Business Immigration Summit!

(Our session will be on March 26th at 12:30pm EST!)

Jacob has millions of followers across TikTok, Instagram, Facebook, YouTube, LinkedIn and more and billions of views across all platforms.

Me - I'm not a TikTok or any kind of influencer (though my LinkedIn isn't bad! 😄), so what exactly are we going to talk about?!

We'll be talking about marketing IN THE ERA OF TIKTOK.

This means in the era of:

🤳 Short attention spans (or so we think).

🤳 Short-form, vertical videos, which scare people.

🤳 Negative and political comments, which people try to avoid.

🤳 Mobile-first society in general.

Despite the session title, we will not be teaching attendees how to breakdance.

We *will* be talking about how to think about marketing in today's digital, social media-heavy world.

Whether that's leveraging TikTok in a way that helps you grow your law practice.

Understanding the difference between short-form and long-form video, what works better on LinkedIn vs. YouTube vs. Instagram, and ideas of in-person marketing, which is ever-popular in today's digital world.

If you're a business immigration professional, please check out the conference - it's FREE!!

Here's the link to copy into your browser: https://summit.joorney.com/

Oh and please tag some colleagues below who might be interested!

#immigration #immigrationlaw #immigrationlawyer #immigrationlawyers by @gmirocket

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2 years ago

😤 "How long will it take me to get to 17,000 followers?!"..... This is a common question I get, and because I'm currently 2 years into learning how to play tennis, I wanted to use a tennis analogy to share my thoughts...

I teach immigration and other professional how to use LinkedIn to grow their brands and businesses as part of GMI Rocket. Part of this work *does* include strategy for adding followers in a thoughtful and effective manner.

But when people ask me how long it will take, or whether a certain number is "good" or "bad," I tell them this:

DO NOT PAY ATTENTION TO THE METRICS!

At least not at first.

In party this is because, well, "it depends" on a lot of things, especially who your target audience is.

E.g. for a broader consumer audience, 17K, 29K or even 50K may not be substantial. But for a niche, B2B audience, 10K followers can build a 6- 7-figure business.

That's why I wouldn't look at metrics at all, or at least not feel married to them, especially in the beginning.

First and foremost you need to get into the habit of creating content, doing it correctly, and baking it into your marketing strategy.

Once that becomes second nature, THEN you can layer on strategy and include looking at metrics and acting accordingly.
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Good content marketing is a skill that takes time, discipline, and patience, just like any other skill.

It's like asking, "when will I be able to beat my opponent 6-0, 6-0 in a tennis match?" when you've only held a tennis racket once.

It depends who your opponent is, the surface, the angle of the sun, the wind, and a million other things.

Ask any tennis coach during your first lesson, and they'll tell you "forget about the score - learn your strokes first, and then build from there."

The video here is from some recent lessons with my coach @michael_teper_tennis in 🇮🇱

Today when I got frustrated at something, he told me, "you can't build the 20th floor of a building after the 5th - you have to build all the floors in between."

True.

Same with digital marketing.

Hope this helps.

Any thoughts (or tips on my tennis form), leave a comment!!

#immigration #immigrationlaw #lawfirmmarketing by @gmirocket

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Super excited to share that I’ll be moderating a panel at this year’s @ailanational / @paradigmcommunity Annual European Conference next week, on a topic that I think is good for business AND straight up fun: "Leveraging In-Person Events for Marketing and Growth"

I'll be speaking alongside @lopeinigo, Sophy King, @latchi_delchev, and @amitacco — all of whom have experience putting together lots of different in-person events, from small to large, both at home and abroad.

But why this topic now?

🚀 I think in-person events are one of the MOST POWERFUL tools for building relationships, promoting genuine discussions, and, frankly, creating business opportunities.

😣 Yet most people think they CAN'T AFFORD to host an in-person event, that it's too complicated, that they don't have and good ideas, etc...

🙏🏻 My hope is that we're going to DISPEL THESE MYTHS and give you in-person event ideas you can actually implement.

We'll also discern between large-scale events vs. smaller, intimate gatherings — and ways you can do both, even with a small budget.
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Personally, I'll be talking about my immigration tennis retreat, my conference comedy shows, and other industry events I've organized.

And because I run @gmirocket, a digital marketing agency for immigration firms, I'll talk about how to leverage digital marketing to help make these in-person events successful.

I can't wait for it.

Can't wait to see so many colleagues in Athens - who else will be there?

#immigration #immigrationlaw #immigratinolawyer #immigrationlawyers #globalmobility by @gmirocket

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by @gmirocket

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