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DIRECTLY-TO-CONSUMER
#Proteinbar Makers 👩‍🌾 Small Biz ♀️ Woman-Owned
ORDER YOUR FRESH DOZEN ⬇️
🚫gluten, soy, dairy 💯#VEGAN
❌chalkiness ❌aftertaste
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We’re looking for Good Cravings customers who genuinely love our bars and want to create with us. 🤎

No big following required. No perfectly curated feed. And you don’t even have to post the content on your own account.

We’re looking for real customers to create simple, authentic content — taste tests, everyday lifestyle moments, unboxings, flavor rankings, gym or travel snacks, or simply why you keep coming back to Good Cravings.

This is a gifted collaboration: we send you the bars, you create the content, and we may feature it across Good Cravings social media, emails, website, and marketing.

Sound like you?

DM us “CREATOR” and tell us:
🤎 Your favorite Good Cravings flavor
🤎 Why you’d love to create with us

Can’t wait to meet some of you on the other side of the camera. ✨

#GoodCravingsBars #UGCCreator #UGCCommunity #PlantBasedProtein #ProteinBars by @goodcravings
1
2 months ago
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For 10 years, I’ve obsessed over one question:

Why do so many protein bars leave people disappointed?

Too chalky.
Too processed.
Too many ingredients you can’t pronounce.
And for many people… digestive discomfort that nobody really wants to talk about.

So I kept reformulating.

Again.
And again.
And again.

Today, when customers tell us:
✨ “It doesn’t taste like a protein bar.”
✨ “I can’t believe how clean the ingredients are.”
✨ “This is the first protein bar that doesn’t make me feel bloated.”

…I know every late night and every failed batch was worth it.

Good Cravings was never meant to be just another protein bar.

It was built to prove that real ingredients, balanced nutrition, and incredible taste can exist in the same bar.

If you’ve tried Good Cravings, I’d love to know:

What was the first thing you noticed after your first bite? 💛

#GoodCravingsBars #PlantBasedProtein #ProteinBars #FounderStory by @goodcravings
14
2 months ago
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🌱 OUR TRIPLE-SOURCE PROTEIN SYSTEM 🌱

Most bars rely on cheap protein isolates that taste chalky and feel heavy.

We take a different approach. 

Our Triple-Source Protein System blends gentle, hypoallergenic rice protein, BCAA-rich pea protein, and naturally nourishing nut proteins to create clean, balanced fuel - without the grit or discomfort. 

Key Benefit Pillars:

1️⃣ Digestibility
Our proteins are gentle on the stomach and absorb easily.

2️⃣ Amino-Acid Diversity
Different plants offer different essential amino acids -
blending them creates balance.

3️⃣ Texture & Taste Nut butters help deliver a smooth, creamy texture without chalkiness or grit.

Protein quality isn't just about amino acids - it's about how well your body can absorb and use them.

Proteins with higher PDCAAS scores offer greater
bioavailability - meaning more effective recovery and
energy. 

Our blend combines proteins with excellent digestibility, giving you smoother energy and better recovery without
heaviness or discomfort.

#proteinbars #goodcravings #goodcravingsbar #plantprotein #veganproteinbar #aminoacids #bcaas #veganbodybuilding #peaprotein #riceprotein #recoveryprocess #highproteindiet by @goodcravings
2
10 months ago
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Nothing like a fresh Good Cravings delivery! 📦🤎

Jessica stocked up on three delicious flavors, but Walnut Brownie was the first to get unwrapped! 🍫😍

Real ingredients, rich chocolatey goodness, and 15g of plant-based protein in every bar.

Who else gets this excited when their Good Cravings box arrives? 🙋‍♀️

#GoodCravingsBars #WalnutBrownie #PlantBasedProtein by @goodcravings
10
2 days ago
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Look at those dry-roasted peanuts peeking through! 🥜😍

Our PB Jelly is a little childhood nostalgia with a superfood twist — dry-roasted peanuts, freeze-dried strawberries, and antioxidant-rich goji berries, all packed into one delicious bar.

🍓 15g plant-based protein
🤎 Sweetened only with whole dates
✨ Real ingredients you can actually see and taste!

PB&J, but all grown up. 😉

#GoodCravingsBars #PBJelly #PlantBasedProtein by @goodcravings
2
4 days ago
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I’ve been a Good Cravings customer for years, and there’s a reason I keep coming back! 🤎

Not only do their bars have amazing ingredients and macros (15g of plant-based protein and around 200 calories!), but I’ve also had so many conversations with the founder over the years about the product, its evolution, and even shared my own feedback along the way.

How often do you get to connect directly with the people who actually make your food? 🥹

And my current obsession? Coffee Caramel! ☕️🤎

The rich coffee flavor, creamy almond butter, and the new addition of crunchy popped quinoa make this one SO good!

Real ingredients, great taste, and a brand that actually listens to its customers. What’s not to love? ✨

#GoodCravingsBars #PlantBasedProtein #CoffeeCaramel by @goodcravings
0
3 days ago
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Look at those real ingredients peeking through as @fitveganchef Natalie Matthews breaks open her PB Chocolate bar! 🤎🥜🍫

Dry-roasted peanuts, crunchy cacao nibs, and all that chocolatey goodness in every bite.

No hiding the good stuff here. Just real ingredients you can actually see (and taste!).

✨ Use Natalie’s code NATALIE for 10% OFF your order!

#GoodCravingsBars #PlantBasedProtein #RealIngredients by @goodcravings
4
7 days ago
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The best part of this ASMR video from @jenna_bernard is her hubby’s support! Shoutout to @beano80 for adding family vide to this video! ❤️❤️❤️

#goodcravingsbar #travelsnack by @goodcravings
9
10 days ago
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Current walk essential: headphones, fresh air, and something good in my bag. 🤎

PB Chocolate tastes like a treat, gives me 15g of plant-based protein, and is made with real ingredients I actually recognize. The easiest grab-and-go snack.

#GoodCravingsBar #PlantBasedProtein #HealthySnacks by @goodcravings
14
14 days ago
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A little Good Cravings flavor tip you might not know 👀

Since updating our formulation and switching to a new type of fiber, our bars handle warmth much better — and we discovered something delicious in the process:

A little warmth actually brings out the flavor. 🤎

Try microwaving your bar for just a few seconds, let it warm naturally for a bit, or simply pair it with a hot cup of coffee or tea.

The bar softens, the flavors open up, and the whole experience becomes a little more like dessert. ☕️🍫

Try it warm and tell us if you taste the difference.

#GoodCravingsBar #ProteinBars #HealthyDessert by @goodcravings
4
16 days ago
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Disney days mean a LOT of walking, so having a snack in my bag that actually keeps me going is a must. ✨🏰

PB Chocolate came along for the adventure: plant-based protein, real ingredients, and it genuinely tastes like a treat. Basically, the kind of snack I want when I’m running around the parks all day and don’t want to settle for whatever I can find nearby.

More magic. Better snacks. 🤎

#GoodCravingsBars #DisneySnacks #PlantBasedProtein taken in Orlando, Florida by @goodcravings
10
18 days ago
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Good Cravings Protein bars as a post workout snack 💯

#goodcravings #dancer #fitness #healthylifestyle by @goodcravings
1
18 days ago
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