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Supergood

@gosupergood

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2x faster & 2x as efficient.
AI-powered, human-obsessed.
For marketers who know good enough isn't.

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Nobody wins alone 🏈

Three new spots for @usbank Bank with @christianmccaffrey, live now.

Made with people we would happily draft again. Thank you to the whole team below.

That's the power of us.

Client: U.S. Bank, an Official Bank Sponsor of the NFL
Talent: Christian McCaffrey
Production: Superprime

Director: Brendan Molloy
EPs: Rebecca Skinner, Michelle Ross, Maddi Carlton, Matt Sanders
Producer: William Green
Editorial: Pariah and Exile · Music and Mix: Pickle Music

#USBank #NFL #NFLKickoff #thepowerofus #Supergood by @gosupergood

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24 days ago

Running a business is a team sport. It just doesn't usually come with an offensive line 🏈

Same Power is live, our Business Banking spot for @usbank Bank with @christianmccaffrey The bank that powers the NFL can power your business too.

Thank you to everyone below. That's the power of us.

Client: U.S. Bank
Agency: Supergood
Talent: Christian McCaffrey
Production: Superprime
Director: Brendan Molloy
Managing Director / Executive Producer: Rebecca Skinner
Managing Director / Executive Producer: Michelle Ross
Executive Producer: Maddi Carlton
Head of Production / Executive Producer: Matt Sanders
Producer: William Green
Editorial: Pariah and Exile
Music and Mix: Pickle Music

#BusinessBanking #SmallBusiness by @gosupergood

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24 days ago

A Vikings WR and a flag football WR walk into a practice...

@jjettas + @izzygeraci for @usbank, now the NFL's official bank and wealth management sponsor. The newest chapter of Power of Us, and our third round with the team at U.S. Bank.

"Crafted to Win" + "Same Team," live everywhere.

#PowerOfUs #USBank by @gosupergood

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6 months ago

We made a generative AI ad for a laundromat in Brooklyn.

Not for a huge client with deep pockets. But for a small business, with a tube man waving happily out front.

Laundry Loft had a great concept for a new kind of laundromat. What they didn't have was a production budget.

But we made something fun anyway.

That's the part about AI creative most people are sleeping on. It's not just for the big stuff. It's for the businesses that never had access to this kind of work before.

A corner laundromat in Brooklyn now has a spot that looks like it belongs on a streaming pre-roll. That's the unlock.

Check out the video below. And high five tube man if you’re in Brooklyn.

#AI #Creativity #Marketing #SmallBusiness by @gosupergood

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6 months ago

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10 months ago

A tribute to DDB, the standard they set, and the legend that started it all.

With news that DDB will be closing its doors, along with other industry titans FCB and Mullen, the industry is feeling something larger than a headline, a reminder that even the greats can be outpaced by change. And with half of our leadership team having spent years with DDB in the past the news hits a personal note.

So, with love and admiration for all the people who made DDB one of the great creative agencies of all time, we asked ourselves:

If Bernbach could see today’s AI era — the mergers, the layoffs, the panic and possibility — what would he say now?

#advertisingagency #advertising #CreativeIndustry #AgencyLife #Innovation #AIinMarketing #FutureOfWork #DDB #MarketingLeadership by @gosupergood

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10 months ago

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a year ago

We’ve been watching the AI chaos unfold - so we gave VEO 3 a go. Prompt: What was your long weekend vibe?

(Video 1: Aaron Marshall’s fever dream escape from the grind)
(Video 2: Claire Wyatt calling Memorial Day the NYE of summer)
(Video 3: Elana King on 3 days for the less social among us)

The tech’s moving fast, and we’re here for the ride. More to come.

#VEO3 #CreativeTech #PostLongWeekendVibes by @gosupergood

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a year ago

Our first ever AI-SMR has dropped with a soft voice but hard truths. Our own Zuwei breaks down the real AI arms race where it’s not about innovation, it’s about power. #ai #aiadvertising #aipowered #supergood #adagency by @gosupergood

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a year ago

In the words of @bethennyfrankel we’re gonna mention it all! Try out this week’s Supergood prompt with your favorite chatbot: Based on everything you know about me, what would my real housewives intro line be? by @gosupergood

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a year ago

Cheers from the Supergood crew #supergood #aiagency #ai #adagency by @gosupergood

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2 years ago

Meet the team behind the Strategy Engine! Our product team has been deep in building, refining, and bringing the next chapter of Supercharger to life. Watch to hear their take on their favorite parts of what’s new. #supercharger #aimarketing #ai #adagency by @gosupergood

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2 years ago