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AC | Gaffer | Brooklyn
radical empathy ✨✨
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Nearly 150,000 accounts have watched our snapshots of this year’s Olympics unfold since Feb 17th. 1.2M+ views from nearly 1M accounts in 30 days. Surreal. Thank you!!! As the Paralympics soon begin and the Olympians have returned to their homes, I want to illuminate the purpose behind these posts. 

One of the most invisible Olympic stories is the story of the spectator. Hundreds of thousands of people from around the world converge on the Olympic host country every two years. All of them have their own specific reason for attendance. Some raised an athlete from birth. Others are celebrating a family tradition. This often extremely inconvenient and rare migration is made by folks far and wide, and the most we hear from them is through chants and cheers in the background of a TV broadcast. 

As a spectator, nearly every piece of the experience is branded by some key sponsor. The Visa souvenir tickets, the Coca-Cola Pin Trading site. McDonald’s once sponsored the Games and there was even a McDonald’s located in the athlete’s village. I would bet that not one single one of these spectators travelled to the Olympics just because they love McDonald’s. There must be something bigger than the commercial fan experience. 

With this photo and video series, my sister (12-time Olympic attendee) @haleyjshaw , two close friends and first time Olympic attendees @juander.lust @theoffbeatsdept , and I captured the Games only from the spectator’s perspective. We strictly used cameras and equipment that were allowed in through standard venue security with no official accreditation. Our lenses were restricted to a max length of 20cm, per venue guidelines. This was to create a forced perspective in our work that brings the energy of an attendee of the Games to the forefront, to help you see what they see, and to help us get closer to the why behind this pilgrimage of sport. 

Photos 1 🇰🇷 and 4 🇵🇱 by @haleyjshaw 
Photos 2 🇸🇮 and 3 🇨🇳 by me. 
All 35mm.

@milanocortina2026 @unseenolympiad 

#unseenolympiad #beyondsport #milancortina2026 #shotonfilm #35mm taken in Milan,Italy by @haleyjshaw
11
7 months ago
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Olympic Big Air Snowboarding on Film

Directed / Edited by me
35mm Cinematography by me and @haleyjshaw 
16mm Cinematography by @theoffbeatdept 
Music: “Infinity” by @ivoxygen_official 

Cameras: Aaton 35-III, K3
Lens: Zeiss Standard Speeds, Zeiss 135mm, K3 kit zoom lens
Film: Expired 5201 50D (rated at 12), Expired 5219 500T (rated at 125), 7207 250D
Lab: Kodak London @kodak_shootfilm @digital_orchard @the_filmlab_guy 

#unseenolympiad #bigair #snowboard #shotonfilm #milancortina2026 taken in Livigno by @haleyjshaw
35
7 months ago
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What’s more exciting than yesterday’s eclipse? Today’s team intro! Highlighting another of our absolutely amazing producers, Haley Shaw. 😇✨
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#indieproducer #independentfilm #indiefilm #womeninfilm #badhabits by @haleyjshaw
2
2 years ago
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me? actually posting my work? nah, couldn’t be me taken in Goshen, New York by @haleyjshaw
9
3 years ago
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MY valentines 😘 

#35mm #shotonfilm by @haleyjshaw
5
4 years ago
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my rainbow feed is officially dead 🦎

#shotonfilm #35mm taken in New Orleans, Louisiana by @haleyjshaw
0
4 years ago
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john’s first 35mm picture

 #35mm #shotonfilm taken in New Orleans, Louisiana by @haleyjshaw
4
4 years ago
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welcome to the worst day of my life 

Can only hope it’s a temporary closing this time too, but all signs point to this being a permanent closing this time around. Regal UA Court Street 12 & RPX you make this neighborhood home <3 taken in Regal Court Street Stadium by @haleyjshaw
6
5 years ago
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if you’ve ever said you saw a  flower in full bloom and weren’t talking about these then you were wrong srry 

#red #35mm #shootfilm taken in Madison Square Park by @haleyjshaw
0
5 years ago
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sing it with me: My Broken Shutter to the tune of My Little Pony

#35mm #stuckshutter #orange by @haleyjshaw
2
5 years ago
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~yellow @ golden hour~ 
#shotoniphone taken in Gowanus by @haleyjshaw
3
6 years ago
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~green~

One of my favorite photos I’ve ever taken, and definitely THE favorite taken through a bus window. 
Was probably sitting in between @oli5ia, @sarahgrevy, and @daryl.matt.tan  for this one

#35mm taken in Accra, Ghana by @haleyjshaw
1
6 years ago
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