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Haley Seidel

@haleysei

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product strategy and design for artisanal and sustainable home decor

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Recent favorite interiors featuring my product design and curation work

Image credit:
1: @archdigest @workstead featuring organic cotton blanket
2: @thedreamawake @_salamhello_ Moroccan wool rug
3: @call.it.christian linen pillow and wool rug by @haleysei

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a month ago

Recent favorite interiors featuring my product design and curation work

Image credit:
1: @sixpennyhome featuring @_salamhello_ Moroccan wool rug
2: @emmasalibainteriors organic cotton towel
3: @alisacristineinteriors handwoven baskets by @haleysei

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a month ago

Recent favorite interiors featuring my product design work

Image credit:
1: @archdigest @hollywaterfieldinteriors @spruceinterior featuring alpaca throw
2: @houseofhoney @_salamhello_ Moroccan wool rug
3: @changoandco alpaca wool pillow by @haleysei

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a month ago

It’s been 4 years since I last posted my work here, so I’m long overdue for a professional update. Today, I am officially launching my product strategy and design consultancy for home furnishings. I work with brands to develop thoughtful, distinctive products, from assortment planning, trend forecasting, and concept development to bespoke design.

Learn more at haleyseidel.com

Image Credit: The Citizenry - sharing a look back at a selection of my work leading their design and development over the past 8 years by @haleysei

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3 years ago

Archive | Recent favorite interiors featuring my past product curation and design work

Image credit:
@sarahshermansamuel featuring wood counter stool
@allisongarcyinteriors linen lumbar
@carissavianca wicker bench
@sammcdougall wool rug
@studiofauve woven leather pillow
@studiofauve wicker bench
@yanglincphoto @alexcsorbastudio alpaca wool and shearling pillows
@changoandco hinoki wood table
@solsticeinteriors waffle weave towel by @haleysei

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6 months ago

Archive | Product Curation

A part of my work that I don’t talk about as often is product sourcing and curation. For the last decade, I have been building collections that blend custom designs with thoughtfully sourced textiles, furniture, and decor, shaping assortments that feel cohesive, layered, and intentional.

This month’s archive highlights favorite pieces from my time at The Citizenry, sourced from Indonesia, Mexico, India, Japan, Ireland, Malawi, and Colombia in collaboration with incredible makers, designers, and artisans.

When I worked in fashion, I never imagined myself on the buying side, but it quickly became one of the parts of the process I value most. I love the challenge of balancing what to create and what to find. Today, I work with clients on curation-only projects, as well as integrating sourcing alongside original product development.

Image Credit:
1: @sarahshermansamuel
2: @morrisondesignhouse
3: @nine_dot_design
4+: @the_citizenry by @haleysei

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8 months ago

Behind the design: Ridge Rug for @_salamhello_

Swipe to see the weaving process, original sketches, and the inspiration that shaped this rug.

Image Credit: 1-4: Salam Hello, 7: Nina Keinrath taken in Marrakech, Morocco by @haleysei

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a year ago

new work for @_salamhello_ by @haleysei

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a year ago

My collaboration with @_salamhello_ continues with the launch of Atlas Form

Read more about the design process at haleyseidel.com/journal by @haleysei

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a year ago

Behind the design: Menara Rug for @_salamhello_

Swipe to see the finishing details, sketch, and the inspiration that shaped this rug.

Image Credit: 1-3: Salam Hello, 5: @davidhubacher by @haleysei

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a year ago

new work for @_salamhello_ by @haleysei

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2 years ago

new work for @_salamhello_ by @haleysei

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2 years ago