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Hannah Fink

@hannahrfink

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🌁 SF • industrial designer

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What happens when an industrial designer with a Pilates addiction meets a bunch of founders? I guess she starts a Pilates equipment company! But obviously she’s not just going to sell a typical Pilates reformer… she’s going to completely reengineer it to fold in half and fit under almost any bed or sofa. An undertaking that has taken almost 4 years now. But we’re almost there! Can’t wait for October!!

#pilates #womenownedbusiness #founderstory #femalefounder taken in Brentwood, L.A. by @hannahrfink

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a year ago

Girl math is spending your life savings on redesigning the Pilates reformer to save $300/ month on classes.

#Girlmath #WomenInBusiness #FemaleEntrepreneur #FemaleFounder #SmallBusiness #GirlBoss #FounderStory #Entrepreneur #StartupLife #Startup #DesignInspiration #SpaceSaving #Pilates #ReformerPilates #HomeWorkout #HealthyLiving #HomeGym #SmallSpaceLiving #CompactLiving taken in San Francisco, California by @hannahrfink

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a year ago

The TLDR on how Somato came to be.

(Featuring: a rugby injury, a design thesis, a factory fail, and a very chic comeback.)

#WomenInBusiness #FemaleEntrepreneur #FemaleFounder #SmallBusiness #FounderStory #girlboss #Entrepreneur #StartupLife #Startup taken in San Francisco, California by @hannahrfink

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a year ago

Don’t make me touch anything other than my own paper towel #industrialdesign #wellness #design #hottake taken in San Francisco, California by @hannahrfink

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2 years ago

When you emerge from your garage after three years of building something special…👀 #sanfrancisco #sanfranciscolife #bayarea #wellness #pilates #founder taken in San Francisco, California by @hannahrfink

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2 years ago

If you never want your toiletries to leak again get the NALGE Travel Kit MD by @nalgene on Amazon for $13. This is not an ad. Just me nerding out over materials, mold techniques and design. taken in San Francisco, California by @hannahrfink

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2 years ago

I’ve been posting a lot of throwback process content lately but don’t want anyone to be confused… the Somato reformer is finished, alive, gorgeous, and on pre-sale now 🧡🍑✨ by @hannahrfink

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2 years ago

Slide 1: Render of the Somato circa TechCrunch Disrupt 2022.

Slide 2: My booth design expectations

Slide 3: My booth design reality taken in San Francisco, California by @hannahrfink

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2 years ago

From most to least glam by @hannahrfink

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2 years ago

Really enjoyed my conversation with Alan Beckley on the Inventors Helping Inventors podcast. Give it a listen if you want to hear about how falling from a two-story window while sneaking out of my house led me to starting a connected Pilates company.

I'm also so glad I was able to give a long overdue shoutout to my high school art teachers, @dan.whitely and Keaf Holliday. Somato would have never happened without them.

Interview starts at 4m 45s by @hannahrfink

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4 years ago

Yellow zinc and perforated metal hit it off by @hannahrfink

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5 years ago

She’s a chair by @hannahrfink

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5 years ago