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Happycentro

@happycentro

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We are an italian based design workshop specialized in branding, packaging, illustration and motion design with a craftsman attitude.
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Let’s take a break ⛱️ We’ll be taking a short summer break from August 10-21. Have a nice summer! ☀️ #typography #animation #summertime #graphicdesign #typeanimation taken in Happycentro by @happycentro
0
2 months ago
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23 participants. 3 hours. 82 movements. 10 seconds. Every frame was made by hand. Every movement was a collaboration. Here’s the final outcome of Frame by Frame, our workshop developed with @enac.ets @carpediem_giovanienergie and @salmonmagazine Thanks to everyone who took part and helped bring these 10 seconds to life. 🎞️ @nitromo @scritch_drum @svevaseneci @_bobolla #illustration #workshop #animation #framebyframe #graphicdesign taken in Happycentro by @happycentro
6
3 months ago
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@happycentro turned the pack for Sabadì’s I AM ITALIANO chocolate into a collectable postcard.⁠ ⁠ The Verona-based studio designed the identity, packaging and a custom ITALIANO typeface for a 12-bar organic chocolate range, structured around four themes: ART, DESTINATION, ICONS and ITALIAN DOLCE VITA.⁠ ⁠ Each outer pack opens to reveal an illustrated postcard that can be framed or mailed, built from a two-piece construction in single-sided coated card used inside out for a tactile contrast. The chocolate bars are embossed with Italian hand gestures drawn from Bruno Munari’s Supplemento al Dizionario Italiano.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @happycentro⁠ Brand: @iamitaliano.it⁠ Typography: Custom typeface by @happycentro by @happycentro
25
5 months ago
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@happycentro: lo studio creativo più figo del pianeta, veri numeri 1 al mondo nel fare una cosa che solo loro sanno fare, fatta di materia, attrezzi, imprecazioni e pennelli, in totale controtendenza rispetto alle nuove tecnologie e all’intelligenza artificiale, al punto che lavorano da anni con aziende micro minuscole, tipo Nike, Dolce&Gabbana, Fendi, Tod’s… E non lo sai, ma probabilmente sono i tuoi vicini di casa. Veri professionisti, persone eccezionali che si sono messe a disposizione per essere vivisezionate nella nuova puntata di Belle Teghe, live dalla loro batcaverna in Via Lorenzi in Borgo Venezia. 🗓 15 Maggio ⏰ Ore 20:00 📌 Happycentro - via Bartolomeo Lorenzi, 26/A (VR) 🎟 Evento gratuito aperto a tutti, previa iscrizione sul form al link in bio. *Questo evento fa parte del progetto 145-0001-307-2025 di @enac.ets ed è realizzato grazie ai Fondi Europei della Regione Veneto. #followthesalmon by @happycentro
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5 months ago
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Belle Teghe Live: @salmonmagazine @happycentro Verona non è solo Romeo e Giulietta è anche uno degli studi di design indipendenti più interessanti d'Italia. Il 15 maggio alle 20:00 parliamo di Happycentro, fondato nel 1998, con le persone che lo fanno. Vieni a scoprire quanto è sottile il confine tra follia, progetto e sogno. 📍 Via Bartolomeo Lorenzi 26a, Verona 📅 15 maggio, 20:00 – 22:00 🎫 Iscriviti al talk seguendo questo link: https://forms.office.com/e/NEHUp025xG Posti limitati! *Questo evento fa parte del progetto 145-0001-307-2025 di @enac.ets ed è realizzato grazie ai Fondi Europei della Regione Veneto. by @happycentro
2
5 months ago
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– Hai impegni per il 15 maggio? Stiamo organizzando un piccolo workshop di animazione analogica in collaborazione con @enac.ets @salmonmagazine e @happycentro Si chiama Frame by Frame. 📍via Bartolomeo Lorenzi 26 A - Happycentro 🗓 15 maggio, 14.00-18.00 Iscriviti al workshop seguendo questo link: https://rebrand.ly/HWorkshop Posti limitati! – *Questo evento fa parte del progetto 145-0001-307-2025 di @enac.ets ed è realizzato grazie ai Fondi Europei della Regione Veneto. by @happycentro
1
5 months ago
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I AM ITALIANO | The Most Italian Chocolate 🇮🇹 🍫 by @happycentro See more projects by Happycentro on #Behance — link in bio! by @happycentro
9
5 months ago
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@iamitaliano.it by @happycentro I AM ITALIANO is a premium chocolate line by Sabadì that explores the cultural codes of Italianità through a contemporary lens. The challenge was to create a product that balances refined craftsmanship with a sense of immediacy and joy, appealing to both discerning audiences and a broader market. The identity transforms familiar Italian symbols into a playful yet sophisticated visual system, structured across themes like art, destinations, icons, and dolce vita. Postcard-inspired packaging introduces a collectible layer, while a custom typeface adds depth and character. The result is a distinctive brand that blends cultural storytelling, irony, and design precision into a memorable experience. #branding #brandidentity #branddesign by @happycentro
8
6 months ago
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🤌👍🤘👉👌 Fascinated by the secret of Italianità we explore the symbols that make us recognized in the world as Unique. For years, Sabadì has been internationally recognized for producing the finest cold-processed chocolate, for its aging techniques, the refined balance of its flavorings, and the precision of its pairings. With I AM ITALIANO, the challenge was to create a high-quality chocolate that delights at first taste both a sophisticated, loyal audience and consumers seeking immediate, indulgent, satisfying, and carefree pleasure. The product is an organic chocolate bar available in three flavors, structured around four thematic categories: ART, the legacy of artistic magnificence often taken for granted; DESTINATION, iconic places visited, photographed, and overexposed, yet always captivating; ICONS, stereotypes of Italian identity that shape its collective imagery; and ITALIAN DOLCE VITA, a journey through the symbolic places of a globally recognized lifestyle. The first collection includes 12 bars, complemented by special editions for holidays and occasions. The packaging design translates these values into a strong, recognizable visual identity. We have explored stereotypes as both an aesthetic and narrative device. The goal is twofold: to become the perfect souvenir for millions of visitors, often unaware of the underlying irony, and simultaneously a gift-worthy product for Italian consumers—light in tone yet sophisticated in execution. Key challenges included achieving sophistication while maintaining the lightness of a postcard: only when opened does the front of pack reveal an actual postcard that can be collected, framed, or mailed. To complete the project, we also designed a custom ITALIANO Typeface and the chocolate bar itself, drawing inspiration from Supplemento al Dizionario Italiano by Bruno Munari, a fundamental cultural and human reference that guided both the visual and conceptual identity of the collection. 🤌🤞👍👉🤘 #packaging #brandidentity #illustration #packagingdesign #chocolate by @happycentro
17
6 months ago
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👍✋👌🤞🤘🤌 Fascinated by the secret of Italianità we explore the symbols that make us recognized in the world as Unique. For years, Sabadì has been internationally recognized for producing the finest cold-processed chocolate, for its aging techniques, the refined balance of its flavorings, and the precision of its pairings. With I AM ITALIANO, the challenge was to create a high-quality chocolate that delights at first taste both a sophisticated, loyal audience and consumers seeking immediate, indulgent, satisfying, and carefree pleasure. The product is an organic chocolate bar available in three flavors, structured around four thematic categories: ART, the legacy of artistic magnificence often taken for granted; DESTINATION, iconic places visited, photographed, and overexposed, yet always captivating; ICONS, stereotypes of Italian identity that shape its collective imagery; and ITALIAN DOLCE VITA, a journey through the symbolic places of a globally recognized lifestyle. The first collection includes 12 bars, complemented by special editions for holidays and occasions. The packaging design translates these values into a strong, recognizable visual identity. We have explored stereotypes as both an aesthetic and narrative device. The goal is twofold: to become the perfect souvenir for millions of visitors, often unaware of the underlying irony, and simultaneously a gift-worthy product for Italian consumers—light in tone yet sophisticated in execution. Key challenges included achieving sophistication while maintaining the lightness of a postcard: only when opened does the front of pack reveal an actual postcard that can be collected, framed, or mailed. To complete the project, we also designed a custom ITALIANO Typeface and the chocolate bar itself, drawing inspiration from Supplemento al Dizionario Italiano by Bruno Munari, a fundamental cultural and human reference that guided both the visual and conceptual identity of the collection. @ilgiornocheforsenonesiste @iamitaliano.it 👍✋👌🤞🤘🤌 #packagingdesign #typedesign #illustration #brandidentity #chocolate by @happycentro
6
6 months ago
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I AM ITALIANO turns the #chocolatebar into a cultural artifact, using Italian #stereotypes not as a crutch but as deliberate creative currency. #packagingdesign by @happycentro by @happycentro
13
6 months ago
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Un progetto folle, una squadra straordinaria, una sintonia speciale, un brano dalla positività contagiosa e necessaria. Felici (e basta) di aver preso parte a questa missione spaziale! Un grazie speciale a @danilobubani_ che ci ha fatto salire a bordo e ci ha lasciato giocare con le bambole! “La felicità e basta” @mariaantoniettabambi & @colombre_giova in gara al Festival di @sanremorai 2026 Scritto e diretto da @danilobubani_ Una produzione @borotalco.tv Su concessione del @museonazionalerisorgimento di Torino Executive Producer @pazzeus Direttore della fotografia @raw_lence Art direction @supersupercinema @tonidefalco Stop motion @happycentro Stop motion director Federico Galvani Visual Director @lorenza.liguori Stylist Artisti @francescapiovano Producer/1st AD @emmecioematilde Producer @ceciliaterence Coordinatore di Produzione @gigitiai Assistenti di Produzione giorgia.quaglia, @shaloice, @simogari__ 1st AC @esliabetta_lazzerini Gaffer @_stefano_tonini Elettrico @riccardodichiara Grip @davidenepote_ Foto scena @pippo_moscati_ Steadicam @stefano.camaioni Scenografia @alessandromoccia5_, @andreamortadea Sarta @alexandrajoana_ Make Up Artist @imanelfeshawy Costumista Comparse @graniita Videomaker BTS @mattia.caffefilms Casting @sq_kids, @persona_milano Figurazioni Mohamed Terki, Josue M., Nicoletta Pelligrino, Marinela Antuca, Giuliano Marcaccioli Editor @dilettaguidolin_editor Colorist @giorgia_ripa_colorist Vfx Supervisor @jacopo_andreoli_ Vfx Compositor @veronica_donzello, @lapoarbuzzi Sound design @frnk_cnt Rental @nova_rolfilm Sponsor tecnico @gruppomab Amministrazione @ecath88, @karter855 Un ringraziamento speciale a: @la_potente @andgavazzi @ada.lauri e Mia, @danielbedusa , Stefano Radoni, Alessandra Pontillo, @bombadischi, @andrea_vetralla, @laconic_talentmanagement, Alabama Muse, Maison Skorpios, Piacenza1733, Aleksandra Kolanco #stopmotion #animation #videoproduction by @happycentro
2
7 months ago
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