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freelance senior writer and designer 🐛 1/2 of @studiogroundfloor 🌞
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That’s right, PP32 is out! Make sure to head over to pangrampangram.studio for your copy of this fancy, limited edition book! It has been such a pleasure to work on, very lucky to have been with a truly wonderful team 😎 Design by @studiogroundfloor and @emsjudd 💖

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#book #bookdesign #publish #publishing #publishingdesign #graphic #graphicdesign #art #editorial #editorialdesign #type #typography #typedesign #typographicdesign #pangram #magazine #mag #magazinedesign taken in Haggerston by @harold__bennett
16
4 years ago
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Shape of Words will be (finally) out soon! It’s been a long time coming, so watch out! 
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Contributors copies will be sent out soon too, so if that’s you, expect an email confirming your address!
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Thanks again to the team! @emmajudd__ @alicesherwin_ @gabrielam_m @kleevans!
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Also shout out to @me__print for printing, and @abcdinamo and @pangram.pangram for the typefaces! 
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See you soon!
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#book #design #graphic #bookdesign #graphicdesign #publishing #editorial #editorialdesign #art #type #typography #typedesign taken in Haggerston by @harold__bennett
11
4 years ago
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Pilot’s Launch Party! 
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Design by Alice and I at @studiogroundfloor 💚
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#book #design #publishing #publication #magazine #bookdesign #magazinedesign #type #typography #typedesign #art taken in Haggerston by @harold__bennett
18
4 years ago
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Cover, sticker and cover story piece for 💡 No Erotica 6 💡starring @wolkmindvirus2 📸 shot by @bella_newman ☀️Limited edition of 500 with special UV-reactive logo and custom UV light keychain. We 💖 @no.inc 

Makeup by @alliesmithmakeup 
Hair by @evaniefrausto @its__marin_ 
Nails by @nailsbymei by @harold__bennett
13
2 months ago
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In summer last year, Studio Ground Floor created the brand for @source.material.service – the new sister company of 🧚 @thedigifairy 🧚 – a global advisory network of creative thought-leaders, cultural experts and creators. 🌍 Basically, content creators as creative consultants! 

Our brand concept ‘Origin Point’📍explores Source Material as a new origin point for insights and ideas. An alternative source. Drawing from, reimagining and translating real culture, straight from the source. 🔌🔎

This exploration of the oddity and acumen of new ideas is embodied in Source Material’s wordmark. Off-kilter and unexpected, it’s the antithesis to a predictable, slow agency, representing all of the good, multiplicitous perspectives that Source Material provides. ✏️ Typeset in Trattatello, the logomark reaches far back into the visual history of typography and culture, with its design directly drawing from Ludovico degli Arrighi’s lettering used in ‘La Operina’ (1522). Its trailing tail evokes the non-linear journey of brands and creators from the origin point to new worlds and new ideas. An irreverent signature for a new proposition. 👶🚨🌚

🌞🕶️🌻The brand evolves with digital culture, with seasonal colours and a graphic flexibility to adapt to new imagery and applications. The monogram (a Roman numeral for ‘ten thousand’, reinforcing the idea of one starting point with many avenues, the start of 10,000 journeys you could go on) creates a sense of interconnected forms clustering around a central origin point. The image treatment of cut outs, scraps and collections allows and encourages the messy and eclectic, the ways of getting new ideas in a non-traditional path 🐛

As well as brand guidelines and motion behaviours, we designed and developed the website, created social and deck templates, as well as a launch video (more on that soon)! Thank you to @eveblee for bringing us in to work on such an exciting project 💕

Team:
Creative Direction and Design: Studio Ground Floor (@alicesherwin_ and @harold__bennett )
Motion design: @george.creese 
Design support: @jennifer.whitworth 
Web Development: @marcoland2 by @harold__bennett
28
2 months ago
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PILOT ANALOG LAB FOR MØRNING STUDIO

We partnered with @morning.fyi to bring 𝕿𝖍𝖊 𝕸𝖔𝖗𝖓𝖎𝖓𝖌 𝕭𝖗𝖆𝖓𝖉 𝕭𝖔𝖔𝖐 to life.

MØRNING was born from creative overmatter, f̴̢̨̗̤̰͉͉̼͎̝̈̋́͐̿̑̈́r̷̗̂o̵̧̪͓̬͉̹͍̹̊͗͋͒ṃ̷͔̙̰̬̞̄̋͘ ̸̛̳̳̂̓̍̏̈́̾ͅt̶̹̗̘͖͍̥̳̰̆͑̀͗̆̈̇͋ͅh̷̢̳̗̩̘̗͈͑͐͂̕ͅę̶̜̩̝̱̙̣̫̝́́̚ ̶͙̲̥͇̹̟̞͈̀͋r̵̡̦͎̻̳̳̘̼͑̉̕͜ö̷̻͓́̎̊͆̈́̽̏͑̋̐t̶͓̽̌̚͠ of a broken industry. This book is self-referential exploration into the conditions of creativity and a vision beyond the chaos.

Big thank you to the team

MØRNING
@sanchadymott, @ta_g1, @vovynam

PILOT ANALOG LAB + PARTNERS
@dktepp, @harold__bennett, @visual_anxiety_

PRINTING
@lyxbok, @joe_collinge
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The Pilot Analog Lab is a creative engine for analog formats across print, objects, and material culture. We help artists and brands show up in the world through physicality and guts.

Get started— pilotmagazine.uk/analoglab

FOR THE LOVE OF FELT THINGS™ by @harold__bennett
47
4 months ago
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🟢 @studiogroundfloor have designed Hackney’s new heritage plaques 🟢

We’re super-duper excited to share what we’ve been working on for the past year or so. Working with @hackney_society, Studio Ground Floor have designed the new green heritage plaques popping up around Hackney 📍 to celebrate the influential, until-now-unsung heroes that so greatly influenced the borough, the city of London and Britain as a whole 🤝

The ceramic plaques are handmade by 👐 Ned Heywood and Julia Land 👐 (pictured on installation day) who also make the blue plaques for English Heritage. Working with the two, we found a remarkable green glaze that uniquely patinas plaque-to-plaque, whilst feeling like an unmistakably ‘Hackney’ green 🟢

The first plaque was erected in honour of Edith Watson. Edith was the first female police officer and a suffragette, born to a single mother at the former Hackney Workhouse site on Homerton High Street, where we have installed her plaque.

As part of @riocinema ’s 🎬 Rio Forever 🎬 programme, Hackney Society’s second plaque was unveiled to celebrate Clara Ludski, the pioneering woman behind the renowned, Grade II listed, Art Deco cinema in Dalston 🎥

There is plenty more to share about Hackney’s new green plaques – including an incredible bespoke typeface kindly designed and donated by @abcdinamo that we commissioned based on the borough’s old community notice boards – which we’ll post about soon 🟢

In the meantime, thank you to everyone involved: @hackney_society @gordonshrigley @jachapman8226 @abcdinamo @riocinema 

Keep your eyes peeled as more plaques pop up around Hackney ❣️

Designed by @alicesherwin_ and @harold__bennett of Studio Ground Floor. by @harold__bennett
61
5 months ago
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#Posters we did for Ida and Isa @studiokukkapuro for the current expo of our favorite chair designer Yrjö Kukkapuro’s experimental #Nelonen series at @gallerylemmetti ❤️🪑💙🪑💛 Open still till April 26th, Yrjönkatu 8, Helsinki

#AbcDiatype, poster design with @mikenigra @samiraschneuwly @harold__bennett @fabianharb 

Mega thanks @isakukkapuro @idakukka @anttiuotila @matti_kunttu #ElinaVainio @ristokujanpaa @tom1leppanen #TomUferas @anttitevajarvi Posters printed by @kalasatamanseripaja 🎨🫂🥰🙏 by @harold__bennett
29
6 months ago
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‘Adagio’ is the title of photographer @lauraghez new book and their respective body of work. In its simplest terms, it means to go slow, with no rush 🌱 Working with Laura, we mirrored this feeling through the editorial design, with interstitial statements setting the pace of the book, and in the materiality of the cover, with its subtle twinkling serene sheen ✨

Thank you @lauraghez for the brilliant, fun and thoughtful conversations along the way 🌻 

Cover printed on Gmund Action Alpine Sparkling Water. Masterfully printed by @pressisionltd 🖨️

Typeset in ⚠️ ABC Different Times ⚠️ by @abcdinamo 🦆

Riso insert printed by the ever-wonderful @ceciliepress 🎨

Design by @alicesherwin_ and @harold__bennett of @studiogroundfloor 🍏 by @harold__bennett
10
6 months ago
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🍎TypeOne Issue 10 is on @itsnicethat !!🍎 — we chatted to them about what went into designing, editing and making the tenth issue of the mag!! A pleasure and a joy🍎

Thanks as always to @amberweav_ @type01_ for trusting us to design the mag from the very first issue five years ago, and this time, for giving us the space to be editors too 🤝🌼 

Also! Thank you to every contributor and writer, you made it a very special issue indeed! ❤️ by @harold__bennett
14
a year ago
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🌎 It’s Nice That, Ones to Watch 2025! 🌎

So happy to have been involved in this! As part of the amazing team at 👑 It’s Nice That 👑 I wrote the descriptions, bios and headlines for all 65 of the Ones to Watch. There is so much wonderful new talent – go check it out!! ⚠️

❤️ Thank you @jennysbrewer for getting me involved, as well as @joddddddy and @simsimith ❤️

☀️ Ones to Watch 2025 is supported by @thisisresidence ☀️

💪 Brand identity and visual treatment by @nataliawitwicka 💪 by @harold__bennett
5
a year ago
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🚨 TYPEONE Issue Ten 🚨 

Quite a labour of love, this latest issue not only marks five years of us designing, writing for, and art directing TYPEONE but also sees us as its editors! 👩‍💻👨‍💻
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For this issue, we delved into type design of the 21st (and ¼) century. We’ve been super lucky to commission and work with lots of incredible writers and thinkers ➡️ including @abcdinamo @sdfggvfvj @vocaltype.co @thaxterpoppy @sharp_type @elizabeth_goodspeed @velvetyne_type_foundry @ellistree  @dalia.aldu @studiomichelazoppi and more ⬅️ to ask what the type design scene of today looks like and, with that in mind, what lies ahead. 🎀 Crucially, it also asks us to reflect on where we’ve come from in order to better understand the eclectic, exciting and unexpected landscape of contemporary type. 📚 The magazine’s design literally reflects this range of discipline, character and approach, with each article using the respective typeface of its featured creative. 🎨 (the cover is the contents, so if you zoom you’ll get to see everyone in it!)
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We’d like to thank everyone who’s made this happen – here’s to five more years! ❤️
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Design and Art Direction: @alicesherwin_ and @harold__bennett 
Editors: @studiogroundfloor 
Photography: @dieschuetze_ 🔥 by @harold__bennett
12
a year ago
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