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This profile is a personal dump. @kay.ibrahim @muvvafudge
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Malaysia (2016)

10 years ago, I went to Malaysia knowing three people.

Through Instagram, I ended up connecting with a bunch more.

That trip changed me forever, and a decade later I still have so much love for the people I met, the places we went and all the little moments in between.

It really is about the friends we made along the way.

VHS vibes

Malaysia, 2016.
Shot on a Sony Hi8 camcorder.

Extract from Vlog 3. taken in Kuala Lumpur, Malaysia by @headscarfpapi
5
3 days ago
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CHRISTIAN LOUBOUTIN × JADEN - PARIS SS27 (2026)

Paris with Jaden for Christian Louboutin, documenting the SS27 exhibition and the people around it.

Featuring Jono, Ali, Daniel D’Artiste, Willow, Trey, Rich The Kid, Sanyo and Ty Dolla $ign.

From London to Paris, continuing to document this new chapter.

Film by @kay.ibrahim @muvvafudge taken in Palais Brongniart by @headscarfpapi
30
12 days ago
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CHRISTIAN LOUBOUTIN × JADEN - SELFRIDGES, LONDON (2026)

Documenting Jaden’s new chapter with Christian Louboutin in London, from the Selfridges pop-up through to the afterparty.

A full-circle moment following 10+ years through MSFTSRep, coming together again to celebrate how far things have come.

Shouts out to all the MSFTS and all the amazing homies there on the night.

Film by @kay.ibrahim @muvvafudge taken in Selfridges by @headscarfpapi
35
a month ago
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MARVEL × GLADIATORS

Client - Marvel
Production - Storybox UK
Photographer - Kay Ibrahim taken in London, United Kingdom by @headscarfpapi
9
a month ago
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SAMSUNG GALAXY UNPACKED - NEW YORK, 2025

Last year I got to make some visuals for my brother D’Artiste for his set at Samsung Galaxy Unpacked in New York, alongside performances from Jaden and Willow.

Daniel’s always had these signature sunset hues running through his world, so I took those colours and his logo and built this rotating visual for the screens during his set.

Simple one, but loved seeing it living out there in Brooklyn.

CREDITS
Client: Samsung Galaxy
Event:  Galaxy Unpacked 2025 / Unpacked Night
Artist / DJ : Daniel D’Artiste (@danieldartiste )
Creative Studio: Muvva Fudge (@muvvafudge )
Visual Direction + VFX: Kay Ibrahim
Logo Design : Jordan (@yllwtnt )
Photography / Documentation : Alyx (@artbyalyx )
Experiential Production : INVNT
Artist Management / Project Liaison : David Savage
Featuring : Jaden & Willow (@c.syresmith @willowsmith ) taken in Brooklyn, New York by @headscarfpapi
1
a month ago
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Christian Louboutin success worldwide. 

From MSFTSREP to G-Shock to New Balance to CL

The mandem manifested it. 

More art to come. 

Love to the broskis always taken in Paris, France by @headscarfpapi
17
2 months ago
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Qatar Film Festival | The Christophers

There are few people I enjoy photographing more than Michaela. Every time she’s in front of the camera it feels effortless, and over the years we’ve built up an archive of images that I’m really proud of. These were made during The Christophers at the Qatar Film Festival.

Photography: Kay Ibrahim
Styling: Nell Kalonji (@nellkalonji )
Make Up: Bernicia Boateng (@berniciaboateng )
Hair: Lorraine Dublin (@lorraine_dublin )
Nails: Mimoberry (@mimoberry ) taken in DOHA - Qatar by @headscarfpapi
61
2 months ago
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My brudda @niftysoawesome got married. We went from ATL days to working from 9AM-3AM everyday. Proud of you, it was a blessing to be at your nikkah. Biggest of love big man. We had a ball over the nikkah and ceremony! taken in Middlesex by @headscarfpapi
7
2 months ago
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Had the opportunity to direct the visualiser for “ROUND & ROUND” with Sam Gellaitry.

Shot across West and East London, we leaned into a VHS aesthetic, following Sam through familiar places for the deluxe release of ANYWHERE HERE IS PERFECT.

Great finally getting to work together after years of mutual friends. Alongside directing, shooting and grading the visualiser, I also created additional content for the album rollout. Sam then took the edit further and shaped the final version that was released.

Credits

Production Company
Muvva Fudge

Artist
Sam Gellaitry

Project
ROUND & ROUND (Visualiser)
ANYWHERE HERE IS PERFECT (Deluxe)
Released 31 July 2026

Director
Kay Ibrahim

Producer
Kay Ibrahim

Director of Photography
Kay Ibrahim

Editors
Kay Ibrahim & Sam Gellaitry

Colour Grade
Kay Ibrahim

Tape Transfer & Processing
Kay Ibrahim

Label
Viewfinder Recordings / Warner Records

Management
JET Management

Shouts out @edenwbu for real taken in London, United Kingdom by @headscarfpapi
14
2 months ago
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I started making music because I wanted another way to bring ideas to life. It’s become a huge part of my creative process.

Composed the score across this series of Zegna films. Jay also composed a piece for the campaign, which was sick to see as he brought his musical talents into his visual work.

Credits

Director & Editor: @jayseba
Music Composition (this film): Kay Ibrahim
Art Direction: @alexander_ranson & felicitymorris
Director of Photography: @enry.v
Production Company: @roof_creative_production
Colour Grade: @oddgoats taken in Milan,Italy by @headscarfpapi
6
2 months ago
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THEY CHANGED WHEN I DID

Barney and I both grew up in Newham. We both went to Brampton Manor and spent years moving through East Ham and the places that quietly shape you long before you realise it.

This series became an ode to where we came from. Rather than using Newham as a backdrop, we wanted it to become a character. Every location was chosen because it meant something to us. We wanted to revisit the streets, landmarks and memories that made us, and depict them with the same beauty we experienced growing up there.

Newham has produced storytellers and artists like Kano, David Bailey and Idris Elba. This was our love letter to home.

Production Company
Muvva Fudge

Artist
Barney Artist

Project
They Changed When I Did

Director
Kay Ibrahim

Producers
Kay Ibrahim & Nick Brewer

Creative Direction
Kay Ibrahim & Barney Artist

Director of Photography
Kay Ibrahim

Editor
Kay Ibrahim

Visual Effects
Kay Ibrahim

Colour Grade & Online Finish
Kay Ibrahim

Wardrobe
Ella Brewer

Music
Barney Artist & Joshua Baraka

Music Production
Jordan Rakei & Imraan Paleker taken in London Borough of Newham by @headscarfpapi
32
2 months ago
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One of my coolest friends, my brother Alex Sawyer got married. Often people will ask us how we met, and we’ll say ‘at a bar.’ He’s a person that showed me possibility, and introduced me to many friends that will be in my life for life. We created many beautiful things and we will continue to do so. Alina just makes him a better him. Love you both. Love the house of Anubis gang. Love is beautiful. Let’s get it ❤️❤️❤️❤️ taken in Highley Manor by @headscarfpapi
2
4 months ago
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