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This profile is a personal dump. @kay.ibrahim @muvvafudge

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portraits from my birthday penthouse soirée 💌

i brought loved ones from different pockets of my life together, watched them love on each other, served too much food and endless tequila, forgot my friends are animals and can’t leave a party but most of all felt so cherished and celebrated. such a magical belated birthday 🪭❤️‍🔥🪩

the love i have for my people is ridiculous, thank you for colouring my life in london.

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CHRISTIAN LOUBOUTIN × JADEN - PARIS SS27 (2026)

Paris with Jaden for Christian Louboutin, documenting the SS27 exhibition and the people around it.

Featuring Jono, Ali, Daniel D’Artiste, Willow, Trey, Rich The Kid, Sanyo and Ty Dolla $ign.

From London to Paris, continuing to document this new chapter.

Film by @kay.ibrahim @muvvafudge

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I should post more often 🕦

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CHRISTIAN LOUBOUTIN × JADEN - SELFRIDGES, LONDON (2026)

Documenting Jaden’s new chapter with Christian Louboutin in London, from the Selfridges pop-up through to the afterparty.

A full-circle moment following 10+ years through MSFTSRep, coming together again to celebrate how far things have come.

Shouts out to all the MSFTS and all the amazing homies there on the night.

Film by @kay.ibrahim @muvvafudge

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MARVEL × GLADIATORS

Client - Marvel
Production - Storybox UK
Photographer - Kay Ibrahim

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she runs this world (my flat) now 💃🏻

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Qatar Film Festival | The Christophers

There are few people I enjoy photographing more than Michaela. Every time she’s in front of the camera it feels effortless, and over the years we’ve built up an archive of images that I’m really proud of. These were made during The Christophers at the Qatar Film Festival.

Photography: Kay Ibrahim
Styling: Nell Kalonji (@nellkalonji )
Make Up: Bernicia Boateng (@berniciaboateng )
Hair: Lorraine Dublin (@lorraine_dublin )
Nails: Mimoberry (@mimoberry )

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Had the opportunity to direct the visualiser for “ROUND & ROUND” with Sam Gellaitry.

Shot across West and East London, we leaned into a VHS aesthetic, following Sam through familiar places for the deluxe release of ANYWHERE HERE IS PERFECT.

Great finally getting to work together after years of mutual friends. Alongside directing, shooting and grading the visualiser, I also created additional content for the album rollout. Sam then took the edit further and shaped the final version that was released.

Credits

Production Company
Muvva Fudge

Artist
Sam Gellaitry

Project
ROUND & ROUND (Visualiser)
ANYWHERE HERE IS PERFECT (Deluxe)
Released 31 July 2026

Director
Kay Ibrahim

Producer
Kay Ibrahim

Director of Photography
Kay Ibrahim

Editors
Kay Ibrahim & Sam Gellaitry

Colour Grade
Kay Ibrahim

Tape Transfer & Processing
Kay Ibrahim

Label
Viewfinder Recordings / Warner Records

Management
JET Management

Shouts out @edenwbu for real

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I started making music because I wanted another way to bring ideas to life. It’s become a huge part of my creative process.

Composed the score across this series of Zegna films. Jay also composed a piece for the campaign, which was sick to see as he brought his musical talents into his visual work.

Credits

Director & Editor: @jayseba
Music Composition (this film): Kay Ibrahim
Art Direction: @alexander_ranson & felicitymorris
Director of Photography: @enry.v
Production Company: @roof_creative_production
Colour Grade: @oddgoats

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Francis and the Lights (2018)

Chicago.

Shot during an afternoon at Francis and Nico Segal’s home while I was working with Nico Segal and Nate Fox’s group, Intellexual, as part of their creative team.

Dir. Kay Ibrahim

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THEY CHANGED WHEN I DID

Barney and I both grew up in Newham. We both went to Brampton Manor and spent years moving through East Ham and the places that quietly shape you long before you realise it.

This series became an ode to where we came from. Rather than using Newham as a backdrop, we wanted it to become a character. Every location was chosen because it meant something to us. We wanted to revisit the streets, landmarks and memories that made us, and depict them with the same beauty we experienced growing up there.

Newham has produced storytellers and artists like Kano, David Bailey and Idris Elba. This was our love letter to home.

Production Company
Muvva Fudge

Artist
Barney Artist

Project
They Changed When I Did

Director
Kay Ibrahim

Producers
Kay Ibrahim & Nick Brewer

Creative Direction
Kay Ibrahim & Barney Artist

Director of Photography
Kay Ibrahim

Editor
Kay Ibrahim

Visual Effects
Kay Ibrahim

Colour Grade & Online Finish
Kay Ibrahim

Wardrobe
Ella Brewer

Music
Barney Artist & Joshua Baraka

Music Production
Jordan Rakei & Imraan Paleker

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still not over last week’s show omg. i love my friends i love music i love my people . more music. more shows more summertime more fun merch. more more more MORE

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