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Mimi Wu

@hello.mimiwu

1.3K
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730
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🌱 Founder @sotebaby.official bamboo diapers
👩🏻‍🏫 Exposing toxic plastic & chemical pollution
🩷 Championing female founders @cartierawards
💃🏻 Dancer
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That was fun 😎 🧠 @josh_assor 🎶 “I’m coming out” Donna Summers 📍 @bdcnyc taken in Broadway Dance Center by @hello.mimiwu
2
2 days ago
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Meet @hello.mimiwu — Founder & CEO of @sotebaby.official and Cartier Women's Initiative Fellow, and former industrial-scale builder — as our featured panel moderator for TRAINING SEASON IS OVER: E-COMMERCE, IT’S TIME TO MARRY YOUR CUSTOMER. Mimi knows the realities of manufacturing, brand building, and complex market environments firsthand. As our moderator, she will guide the conversation to extract the most valuable, honest insights from our speakers on launching modern e-commerce brands, scaling, and audience connection. October 8 | 6:30 PM 📍 420 Lexington Ave, NYC Spots are limited to keep the room intentional. Request your spot via the link in bio ⚡️ taken in New York, New York by @hello.mimiwu
18
12 days ago
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What an incredible day moderating two panels during Climate Week! 🌿✨ As the founder of Read Our Lips, I spend every day scrutinizing formulations and material safety. Stepping on stage with these seven visionary founders proved that rethinking how we build, make, and maintain our world isn’t just necessary—it’s already happening.  Nature as the Default : • Dr. Helen Martirosova | OKO: Material intelligence transforming textiles. • Dr. Katie Williamson | Unspent: Engineering high-performance materials from spent coffee grounds. • Mimi Wu | soté baby: Low-tox, tree-free bamboo baby products protecting the next generation.  The New Climate Economy : • Nathalie Llorente-Lim | LIKHÂ: Responsible production rooted in Filipino craft & natural inputs. • Satpal Kaur | UnBOXEDfuture: 3D-printed building retrofits that upgrade structures without tenant displacement. • Vivien Zhang | Refaire: AI technicians diagnosing hardware repairs to extend product lifespans.  Which of these solutions are you most excited to see take over? Drop it in the comments! 👇🏾 #climateweek #cleanbeauty #readourlips #climateweeknyc by @hello.mimiwu
5
21 days ago
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TRAINING SEASON IS OVER: E-COMMERCE, IT’S TIME TO MARRY YOUR CUSTOMER. We’re incredibly excited to invite you to our next ALL EYES ON US event, created in partnership with Aimerce and Rocket Shippers. E-commerce has mastered acquisition, tracking and conversion. But sustainable growth asks a bigger question: What happens when buying attention is no longer enough? We’re bringing together founders and leaders across e-commerce to explore what makes customers choose a brand, come back to it and build a relationship with it over time — through brand, psychology, customer behavior, first-party data. Joining the conversation: @aliettbutts – Co-Founder of @fazitbeauty the viral beauty brand worn by Taylor Swift, now sold in 4,000 retail locations and growing to 6,500 by 2027; Forbes 30 Under 30 and Inc. Female Founders 500. Yiqi Wu – Founder of Aimerce, former Meta and Reddit engineering lead, bringing the data and technology perspective. Alexandra Rutkay – Founder & CEO of @citymouse_ny who bootstrapped the brand to seven figures in 18 months. @juliakolodkina – Founder of @all.eyes.on.us.nyc and @aliiiens.global and creator of Tasteology, bringing the brand and human behavior perspective. Moderated by @hello.mimiwu – Founder & CEO of @sotebaby.official bringing 15+ years of entrepreneurial and systems-thinking experience. Spots are limited to keep the room intentional. Request your spot via the link in bio⚡️ taken in New York, New York by @hello.mimiwu
6
22 days ago
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In this week’s Community Spotlight, meet Mimi Wu (@hello.mimiwu) — founder of @sotebaby.shop, with a background in global public health and nearly 15 years spent tackling plastic waste on an industrial scale. Now, she is shifting her mission to the source—replacing toxic plastics and chemicals at the very start with soté baby, a tree-free bamboo diaper designed with radical transparency. Watch her founder journey and share your thoughts in the comments below. JOIN THE COMMUNITY - Link in bio⚡️ #alleyesonus #communityspotlight #sustainablebusiness #nycfounders #womeninleadership taken in New York, New York by @hello.mimiwu
12
2 months ago
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Magical moments & rainbow rewards 🌈🦄 @ealevy and I co-hosted a little beach retreat summer camp for the Cartier Women’s Initiative @cartierawards North America community, and it was a blissful long weekend with women who have founded businesses that make enormous, tangible, daily impacts on families with babies in diapers, people with disabilities, and people requiring medical devices and care products. It was a VERY special few days with my Cartier sisters swimming in gorgeous Rhode Island ☀️🦞🍦🌊⛱️ We filled the hours with knowledge sharing & support for each other & ideas generation, so many lobster rolls & clam chowder & massive ice cream scoops, the perfect weather and waves and gorgeous rainbows & double rainbows 🌈🩷 #femalefounders #entrepreneur #joy #magic #cartier by @hello.mimiwu
2
2 months ago
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This is crazy! 50k total views on this video & counting 🤩 Thanks everyone for the love! 🧠 @saanchii_shah 📍 @ripleygrierstudios taken in Ripley-Grier Studios by @hello.mimiwu
2
2 months ago
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Felt cute, might delete later 😛 by @hello.mimiwu
7
2 months ago
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Celebrating female founders, trailblazers, pioneers, and our champions with Cartier in Bangkok 🩷 Thank you to the Cartier Women’s Initiative @cartierawards for creating one of my most beloved communities. Congratulations on 20 years!! It’s been an honor being part of CWI since 2021 as a fellow and the North America Community Activator for the last three cycles 🩷 by @hello.mimiwu
2
a month ago
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This is abundance and joy ❤️ Cartier Women’s Initiative 20th Anniversary celebrations in Bangkok with impact founders, funders, and champions I get to call family and friends. They have my back, and I have theirs, and it has made an ENORMOUS, invaluable difference to have mentors and entrepreneurial friends by my side as I launch my 4th company @sotebaby.official ! ⚡️ by @hello.mimiwu
8
2 months ago
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Because we all need this in 4K 😘 🩷 @tushita.shrivastav @teamdwt class! 🎥 @jacksonvideography 📍 @ripleygrierstudios #dance #dhurandhar #naalnachna #bollyqueen #bollywood taken in New York, New York by @hello.mimiwu
20
5 months ago
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Kazbegi, Georgia | July 2022 Horseback riding near the Russian border Insulated by sheep wool Fueled by champagne taken in Kazbegi, Georgia by @hello.mimiwu
6
3 years ago
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