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Mainland was born out of a need to transcend the old ideas of storytelling for the 21st century.
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The team at KTALNews did an incredible job highlighting the seasonal specials at Newk's Eatery, bringing Miles Black and Abby Worthy onto the air to showcase the perfect solutions for 4th of July entertaining.

With vibrant red, white, and blue salads alongside a selection of signature desserts, @newkseatery definitely helped take the stress out of holiday hosting. 

#Franchising #PR #EarnedMedia #FastCasual by @hellomainland
1
2 months ago
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Eyewitness News Extra WFSB delivered fantastic coverage highlighting Hunter Brink, owner of @urswim.fairfield 

Brink initially considered a career in medicine to protect lives before bringing his passion for safety and aquatics directly to @urswim 

“I've been a lifeguard for over a decade now. Pools are just super fun, whether you're out at the lake or the ocean or, you know, at an aquatic facility. It's just sunshine and smiles.”

#Franchising #PR #EarnedMedia #WaterSafety by @hellomainland
1
2 months ago
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Great coverage from WAAY-TV spotlighting how brothers Bailey and Brandon Robertson are building a thriving enterprise with @mosquitosquadco and Lawn Squad.

"We kinda wanna be more of that one-stop shop for people so they don't need a different person for all these different services coming to their home."

#Franchising #PR #EarnedMedia #LawnCare by @hellomainland
0
2 months ago
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Alexandra Spitz, Founder and CEO of New Mom School, breaks down how applying a simple piece of wisdom from her mentor transformed her franchisee onboarding process - "Know what you know"

Instead of expecting every new business owner to be an expert in everything, Alexandra helps candidates get brutally honest about how they are hardwired. By identifying an owner's natural talents during the discovery phase, the brand pinpoints the exact right-hand support person needed to handle the rest. 

What was the best piece of business advice a mentor ever gave you?

#franchising #Entrepreneurship #SmallBusiness #LeadershipAdvice #FranchiseOwner by @hellomainland
0
3 days ago
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Let's see how our #newhirehandles breaking through the digital noise!
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Like most freelancers who graduated into the digital marketing age, Ky Thackthay is a jack-of-all-trades! We’re excited to have him join our team as our new Account Manager!
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Having worked creatively in agencies and beyond, Ky has acquired skill sets in digital strategy using any combination of website design, social marketing, email marketing, paid ads, photo, and video. In the freelance world, Ky found a passion for helping small business owners build their brands, managing a small team and 9 clients at once at the peak of his business.

In the digital world, is a jack of all trades better than a master of none? We think so.

Want to work with us? Check out our open roles in our 🖇️ in bio!
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#newhire #digitalmedia #virality #advice #breakthrough by @hellomainland
0
4 days ago
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Today was Playoff Spirit Day ⚾  at our Chicago office - in honor of both teams making the playoffs, something we haven’t seen since 2020.

Did you know that 120 years ago, in 1906, the Sox beat the Cubs 4-2 in the World Series? Who knows what we’ll see this time, but this office has go their eye on the ball…and so does Big Ron!

#playoffs #chicago #friendsofbigron #companyculture by @hellomainland
2
5 days ago
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Alexandra Spitz, Founder and CEO of @newmomschool turned a critical gap in post-natal healthcare into a thriving franchise opportunity for passionate women.

Spitz has created a space where new mothers find expert care and connection by franchising her structured and peer reviewed curriculum. By empowering female entrepreneurs to build profitable businesses that align with their family values, Spitz has transform the post-natal experience for thousands of mothers.

Read our whole interview with Spitz in our 🖇️ in bio!

#franchising #Entrepreneurship #SmallBusiness #WomenInBusiness #Motherhood by @hellomainland
0
10 days ago
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How does our #newhirehandle rejection?

Henry Schleizer, our new Media Relations Manager, joins the Mainland team with a history of sports media under his belt from working at NFL Films, the PGA TOUR, and quiet possibly his favorite team, Arizona State, where he got his first media role as a broadcast producer in their athletic program.

In his leadership roles in PR and news, Henry heard his fair share of no’s. It tends to “come with the territory”, as he puts it. We’re excited to see how he can bring some of that Sun Devil energy to the media relations team.

Want to join our team? We are currently hiring for Client Account Managers and a passionate Director of Account Management! See our roles in our 🖇️ in bio! 

#newhire #mediarelations #culture #rejection #advice #mediarelations #PR by @hellomainland
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11 days ago
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Francamp is more hands on, more personal, more connected. Don’t miss FranCamp Miami Dec 7-9.
#francamp #franchisegrowth #franchising #franchiseleadership #franchisedevelopment by @hellomainland
2
16 days ago
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Mainland is growing - which means new faces who are onboarding and diving into our work and culture. This moment of growth was the perfect time to bring on Juan Vasquez as our People and Culture Manager!

Juan comes to us from a career leading talent acquisition, talent management, and negotiating leadership and employee relationships across a variety of industries. His charm and sarcasm are a huge hit with our crowd already, and his passion for building genuine human connections and environments for talent to find a welcome home here at Mainland are obvious in his initial care for our work, culture and people. 

As Mainland grows, we want to celebrate, but we also want to offer some insight into what that even looks like - so we thought we’d start with a new series that shares our unique culture…while also showing off our top talent 👀

Let’s see how our #newhirehandles creating a company culture that welcomes and celebrates new hires?

#newhire #culturemanager #culture #businessgrowth #advice by @hellomainland
0
17 days ago
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How do you enter a new market where you have low name recognition? Our team has the answer 🥁!

This quarter, we helped Keke's Breakfast Cafe bring their vibrant breakfast cafe franchise concept from Florida to The Buckeye State 🌰 by using what we call "THE DRUMBEAT"!

Strategy > Content Creation > PR & Earned Media > Digital Amplification > Analyze Results 
REPEAT

"Mainland was instrumental in creating awareness of the Keke’s Breakfast Cafe franchise opportunity in Ohio. Their storytelling and public relations across several news outlets gave our brand statewide recognition, leading to a development agreement in Cleveland” -Ardag Tachian, senior director of franchise development at Keke's.

Read the full article about how we turned a drumbeat into a signed 5-unit development deal in our 🖇️ in bio!

Are you looking to enter a new market? We should chat 👀

#franchisegrowth #clientwork #franchisemarketing #earnedmedia by @hellomainland
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18 days ago
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We’re building a little tradition at the office…
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#friendsofbigron got a Polaroid camera 📸
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When we installed Big Ron, we had no idea the fun we’d have with him. With our office in the Chicago Loop, thousands of people pass by our window every day, taking pictures and posing with him. To us, Big Ron is a reminder of the power of franchise marketing, a simple idea that can sprout legs and build an empire. He's also really good at posing...
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#companyculture #chicago #franchising by @hellomainland
0
23 days ago
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