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ᴘɪᴘᴘɪɴ ✿ ᴄʀᴇᴀᴛɪᴠᴇ ꜱᴛᴜᴅɪᴏ
by @alana.ando • creative strategist & designer
DM me for a free digital brand audit!
[I take on remote projects]
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I’ve had quite a few new faces around here lately, so I thought it was time for a proper introduction.

Hi, I’m Alana.

I’m a Creative Strategist & Designer based in London, originally from Perth, Australia.

Creative strategy meets design.

I love building brands from the ground up… from the first idea and positioning through to the visuals, packaging, websites and everything in between.

I don’t fit neatly into one job title.

Most of my work sits across brand strategy, identity design, content, packaging, websites, campaigns and creative operations. I love taking ideas from the first conversation right through to launch. I like being involved in the entire picture!

I’ve always been curious.

I love learning new skills, adapting to new environments, and diving into an unfamiliar industries. Curiosity has shaped every opportunity I’ve had.

Looking for my next challenge.

I’m currently available for freelance projects, creative collaborations and a full-time role.

Let’s make something together.

Whether you’re building a brand, refreshing an existing one, or just need another creative brain on your team, I’d love to chat.

📩 alana@pippincreative.com.au or enquire via the link in my bio by @hipippin
14
3 months ago
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Running a business is already enough. Your content should feel this easy!!

A content day with @junicafe_ shot on iPhone + Insta360 motion camera, then organised into easy little folders so posting later is quick, simple, and stress-free. Food, drinks, team moments, atmosphere, all ready to dip into whenever needed.

Basically a content library for busy brands who have better things to do than scramble for something to post 🤍 Enquiries via link in bio

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#perthcafe #cafemarketing #content #socialmedia #perth by @hipippin
14
6 months ago
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Design-led social support blends visuals, strategy, content pillars and realistic systems so showing up online feels easier - and looks far more intentional.

✿ recognisable visuals
✿ strategic post ideas
✿ branded graphics
✿ launch + campaign moments
✿ templates / content kits
✿ monthly support options

For brands that feel stronger than their current feed looks… let’s fix that ♡ Enquiries open via DM and enquiry form in bio

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#graphicdesign #socialmedia #templates #contentcreation by @hipippin
4
6 months ago
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Recent work for @recreationjewels for their Social Media & Growth Manager hiring campaign.

The concept reimagines a traditional recruitment post, using custom illustration, bright colours, and travel references to reflect the role itself.

Designed across static and motion for social.

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#graphicdesign #motiongraphic #designer #socialmediagraphics by @hipippin
4
a month ago
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Recent campaign work for Recreation Jewels, created around their Edinburgh Fringe events. The idea was to turn their event line-up into a little illustrated world, inspired by Polly Pocket☺️🫧👗🎀💎💘

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#GraphicDesign #CampaignDesign #Illustration #CreativeDirection #socialmediadesign by @hipippin
1
2 months ago
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Part 2 OSMOSIS⭐️ While designing the brand mark, I noticed the water-inspired forms around the centre started to create a subtle six-pointed star. It become a small detail that reinforced the hexagonal packaging and made the identity feel even more cohesive!

The signature silhouette creates a form that’s instantly recognisable in the hand. Soft contours replace harsh edges, making the product feel tactile, intuitive, and calming to use. It was designed to feel as effortless in your hand as it does on your skin. 

@thenewbrief #thenewbrief #tnbosmosis #branding #visualidentity #creativedirection by @hipippin
7
2 months ago
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Osmosis for @thenewbrief 

The entire identity grew from the concept of osmosis and natural movement. I translated that into a custom brand mark, which then became the silhouette of the packaging itself. Soft colours, organic forms and breathable layouts were designed to feel as light as the product.

Swipe through the full brand identity. #thenewbrief #tnbosmosis 

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#branding #packagingdesign #graphicdesign by @hipippin
20
2 months ago
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I blacked out and this happened…

Lately I’ve been trying to create more from instinct rather than overthinking every decision, so I challenged myself to build a brand around something as fleeting as an eyeshadow look (see last post). That single colour palette evolved into Studio Iris - a fragrance concept centred around softness, nostalgia and quiet luxury.
Frosted lilac glass, chrome details, translucent layers, soft typography, printed ephemera and textures.

One of my favourite parts of working on conceptual brands is the freedom to explore ideas that might never come from a traditional brief. They become a playground for experimentation, storytelling and pushing my own creative direction. Art direction, branding, packaging and creative direction by me.

#creativedirection #visualidentity #graphicdesign #packagaingdesign #branding by @hipippin
4
2 months ago
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#branding #visualidentity #creativedirector #graphicdesign #creative by @hipippin
8
2 months ago
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A collection of thoughts that looked better as posters and a new laptop wallpaper 

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#graphicdesign #illustration #branding #logodesign #posterdesign by @hipippin
3
2 months ago
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PART 1: STOLEN SUMMER ⋆。𖦹 °.🐚⋆❀˖° Another @designerbriefs challenge complete

The brief was to create the branding and packaging for a modern swimwear label. I wanted to build a brand that felt like a souvenir from your favourite holiday and that felt nostalgic and a little imperfect. The concept centres around collecting memories - I imagined opening your order and finding more than just swimwear. Tissue paper printed with ocean waves and signature spiral graphic, a keepsake spiral charm, soft colours faded by the sun, reflective chrome packaging inspired by sunlight and sea, and little details you’d be tempted to keep long after summer ends. I carried the silver detailing throughout the brand, using chrome hang tags and metallic finishes to contrast with the soft colour palette. 

Definitely not perfect, but I’m really trying to spend less time waiting for ideas to be “good enough” and more time actually making things.

I will be posting a part 2, diving into the logo design process and moodboard.

Brief by @designerbriefs #dbstolensummer #designerbriefs by @hipippin
9
3 months ago
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PART 2: STOLEN SUMMER - I gave myself just 3 hours to complete @designerbriefs challenge

This project became a little experiment for me. Lately, I’ve realised that whenever I burn out, I fall into this cycle of overthinking everything I create. I convince myself every project has to be perfect before I can post it. So this time I gave myself just 3 hours to create the entire concept and promised myself I wouldn’t chase perfection. Ironically, the whole concept ended up revolving around imperfection.

I’m hoping this is the start of sharing more of my work, even when I’m still unsure of it. Because I think creating consistently is far more valuable than waiting for perfection.

Brief by @designerbriefs #dbstolensummer #designerbriefs

How do you get yourself creating again after a creative slump? I’d love to hear everyone’s tips.🫶🏼 by @hipippin
12
3 months ago
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