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Sazón Rico by @hipippin 

Judges pick

This week’s Judges Picks for the Sazón Rico goes to @hipippin for this bold and character-driven take on the brand.

The identity feels raw, confident and full of personality. The rider illustration works as a strong central symbol that instantly gives the brand a recognizable story, while the red and turquoise palette adds energy that fits perfectly with the tequila and mezcal bar concept.

We also loved seeing how the identity translates into different touchpoints like coasters, merch and packaging, giving the brand a clear lifestyle feel beyond just the restaurant itself.

Amazing @hipippin 👏🤠
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In a world that often asks us to be everything to everyone, these moments of connection remind us of who we are at our core. Soft yet strong. Whole, just as we are. 
Here’s to the women who lift each other up, who hold space, who love without limits. Here’s to sisterhood, to connection, to rising together 🫶🏼

✨ Happy International Women’s Day ✨

A huge thank you to @emmajane.creative for organising and making this happen, @pippin.creative for capturing these moments so beautifully, and @sanchiawatts from @soundhealingperth for sharing your magic. And of course, to all the beautiful women who joined, @biancarooose @sarahrmans @zoewoodward @_avakingg @beachshack.jewels @blonde_appetit @taneekamia @eloisestaddle @lara.vono @jess_mullins_ @jamee.nel @not.ttayla @itssskalinda @kate_bunten thank you for bringing your energy, presence, and hearts. This wouldn’t have been the same without you all 🤍🤍🤍

There are so many ways to celebrate and uplift the women in our lives, and the smallest gestures often mean the most.

How do you show love to the women in your life? 💌
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