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Holition is an experiential studio creating projects for luxury, fashion, beauty and culture.
๐Ÿ“ฃ ๐—ฉ๐—ผ๐˜๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—›๐—ผ๐—น๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ฒ๐—น๐—ฝ ๐˜‚๐˜€ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ถ๐˜ ๐˜๐—ผ ๐—ฆ๐—ซ๐—ฆ๐—ช ๐—Ÿ๐—ผ๐—ป๐—ฑ๐—ผ๐—ป!
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๐Ÿ“ฃ ๐—›๐—ผ๐—น๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐—ฌ๐—ข๐—จ. ๐Ÿซต 

Weโ€™ve been nominated for SXSW London 2026 - and your vote will put us on the mainstage. ๐Ÿš€ 

โ€œBlurred Realities: Space, Self & Storytelling in Luxury Retailโ€ explores how hybrid experiences are reshaping the future of fashion, beauty and culture.

๐Ÿ—ณ๏ธ Cast your vote via link in bio! 

Public voting closes December 23.

๐—œ๐—ณ ๐—ผ๐˜‚๐—ฟ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ต๐—ฎ๐˜€ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐˜†๐—ผ๐˜‚, ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ผ๐—ฟ ๐˜€๐—ฝ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐—ฑ ๐—ป๐—ฒ๐˜„ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€โ€ฆ๐˜„๐—ฒโ€™๐—ฑ ๐—บ๐—ฎ๐˜€๐˜€๐—ถ๐˜ƒ๐—ฒ๐—น๐˜† ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜! 

Thank you! by @holition
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10 months ago
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AI doesnโ€™t feel, but it observes. It doesnโ€™t imagine, but it predicts. And in that tension lies something powerful: ๐™– ๐™ฃ๐™š๐™ฌ ๐™ฌ๐™–๐™ฎ ๐™ฉ๐™ค ๐™ช๐™ฃ๐™™๐™š๐™ง๐™จ๐™ฉ๐™–๐™ฃ๐™™ ๐™—๐™ค๐™ฉ๐™ ๐™ฉ๐™๐™š ๐™ฅ๐™ค๐™ฉ๐™š๐™ฃ๐™ฉ๐™ž๐™–๐™ก ๐™–๐™ฃ๐™™ ๐™ฉ๐™๐™š ๐™ก๐™ž๐™ข๐™ž๐™ฉ๐™จ ๐™ค๐™› ๐™˜๐™ง๐™š๐™–๐™ฉ๐™ž๐™ซ๐™ž๐™ฉ๐™ฎ ๐™ž๐™ฉ๐™จ๐™š๐™ก๐™›. โœจ

At Why the World Needs Anthropologists 2025 in Bologna, we explored exactly how we ideate with and without Generative AI. 

Discover highlights from the workshop, led by Holitionโ€™s Head of Creative, @alinarefyeva.

@world_needs_anthro by @holition
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a year ago
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๐™’๐™๐™–๐™ฉ ๐™™๐™ค๐™š๐™จ ๐™– ๐™—๐™ง๐™–๐™ฃ๐™™ ๐™›๐™š๐™š๐™ก ๐™ก๐™ž๐™ ๐™š ๐™ฌ๐™๐™š๐™ฃ ๐™ฎ๐™ค๐™ช ๐™˜๐™–๐™ฃ ๐™ฌ๐™–๐™ก๐™  ๐™ฉ๐™๐™ง๐™ค๐™ช๐™œ๐™ ๐™ž๐™ฉ? 

In Jo Malone Londonโ€™s Virtual Townhouse, users explore interactive rooms shaped by scent, sound, and mood. Each environment is distinct, whimsical and inspired by Jo Malone London's brand DNA. 

In our next in-person ๐™ƒ๐™ค๐™ก๐™ž๐™ฉ๐™ž๐™ค๐™ฃ ๐™‹๐™ก๐™–๐™ฎ๐™จ ๐™’๐™ค๐™ง๐™ ๐™จ๐™๐™ค๐™ฅ ๐™ค๐™ฃ ๐™…๐™ช๐™ก๐™ฎ 1, weโ€™ll explore how these kinds of digital worlds are built, and the role that they play in reimagining brand building.

๐ŸŽŸ๏ธ Tickets are FREE. Sign-up now via link in bio. by @holition
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a year ago
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Think Digital. Act Analogue. ๐Ÿš€ by @holition
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a year ago
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๐™ƒ๐™ค๐™ฌ ๐™™๐™ค ๐™ฉ๐™๐™š ๐™ข๐™š๐™˜๐™๐™–๐™ฃ๐™ž๐™˜๐™จ ๐™ค๐™› ๐™ฅ๐™ก๐™–๐™ฎ ๐™๐™š๐™ก๐™ฅ ๐™—๐™ง๐™–๐™ฃ๐™™๐™จ ๐™ฉ๐™š๐™ก๐™ก ๐™™๐™š๐™š๐™ฅ๐™š๐™ง ๐™จ๐™ฉ๐™ค๐™ง๐™ž๐™š๐™จ?

๐ŸŽฎ Louis the Game by Louis Vuitton blends play, story and exploration by inviting users to customise avatars, collect brand memories, and navigate six immersive digital worlds.

Every interaction... from mechanics, to mood, to the environment is intentional - turning brand heritage into an interactive experience.

Get the chance to create your own gamified digital world for a brand - learning how narrative, interaction, and design come together through the Mechanics, Dynamics, Aesthetics (MDA) framework in our upcoming in-person ๐™ƒ๐™ค๐™ก๐™ž๐™ฉ๐™ž๐™ค๐™ฃ ๐™‹๐™ก๐™–๐™ฎ๐™จ ๐™’๐™ค๐™ง๐™ ๐™จ๐™๐™ค๐™ฅ ๐™ค๐™ฃ ๐™…๐™ช๐™ก๐™ฎ 1.

๐ŸŽŸ๏ธ Sign up now via the link in bio!

๐Ÿ“ธ Credits: Louis the Game by @holition
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a year ago
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๐™„๐™จ ๐™’๐™ค๐™ง๐™ก๐™™ ๐˜ฝ๐™ช๐™ž๐™ก๐™™๐™ž๐™ฃ๐™œ ๐™ฉ๐™๐™š ๐™‰๐™š๐™ฌ ๐˜ฝ๐™ง๐™–๐™ฃ๐™™ ๐˜ฝ๐™ช๐™ž๐™ก๐™™๐™ž๐™ฃ๐™œ? 
๐™๐™ž๐™ฃ๐™™ ๐™ค๐™ช๐™ฉ ๐™ž๐™ฃ ๐™ค๐™ช๐™ง ๐™ฃ๐™š๐™ญ๐™ฉ hashtag#๐™ƒ๐™ค๐™ก๐™ž๐™ฉ๐™ž๐™ค๐™ฃ๐™‹๐™ก๐™–๐™ฎ๐™จ ๐™ฌ๐™ค๐™ง๐™ ๐™จ๐™๐™ค๐™ฅ ๐™ฉ๐™๐™ž๐™จ ๐™…๐™ช๐™ก๐™ฎ 1! 

This in-person event will be a hands-on workshop where you'll create a digital, gamified world for a brand using the principles of worldbuilding and the Mechanics, Dynamics, and Aesthetics (MDA) framework. 

You'll also have the opportunity to rapidly prototype your concept using low-fidelity tools, bringing your ideas to life in a playful, creative way.

No prior experience needed, open to anyone curious about worldbuilding!

Slots are limited. Sign up now for this FREE workshop via the link in bio. by @holition
0
a year ago
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Gold or silver? Glitter or gloss? โœจ

Whatever your vibe, the Rabanne Virtual Try-On is the worldโ€™s first hyper-realistic 3D AR beauty experience... letting you explore bold pigments, vivid shadows, and shimmering finishes in real time.

Bold or minimal, day or night, discover your mood, instantly try on Rabanne makeup products exclusively on @rabanne's website. by @holition
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a year ago
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๐—›๐—ผ๐˜„ ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ ๐—ฏ๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—ต๐˜†๐—ฝ๐—ฒ ๐—ฐ๐˜†๐—ฐ๐—น๐—ฒ๐˜€?

Nils Ellis reminds us that presence beats performance. Itโ€™s not about chasing platformsโ€”itโ€™s about creating moments of real connection.

In a world of fleeting trends, emotional storytelling, connection, and intentional presence still cuts through.

๐ŸŒ Catch more insights from Holition Talks in the full article on our site.

[Digital Anthropology | Panel Session | Blurred Realities | Experiential Design | Storytelling] by @holition
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a year ago
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๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐˜€๐—ฒ๐—น๐—ณ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—ผ๐—ป๐—น๐—ถ๐—ป๐—ฒ, ๐—ฏ๐˜‚๐˜ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚?

People are no longer passive recipientsโ€ฆ theyโ€™re editors, storytellers, and stylists of their own virtual selves. As culture continues to evolve, how people express their identities is also becoming more fluid, nuanced, and decentralised. 

Find out what this new 'human evolution' means for brands and other insights from our recently Holition Talks panel session on #BlurredRealities.

๐Ÿ”Ž Full article, now up on holition.com

[Digital Anthropology | Panel Session | Blurred Realities | Digital Twin] by @holition
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a year ago
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๐—ช๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป๐˜€ ๐˜„๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ-๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ผ๐—ฟ?

Morgan Evans shares how gamified platforms like Roblox are flipping the script on brand worldbuildingโ€ฆ where audiences move from spectator to co-authors, creating a shared space for authentic storytelling and engagement.

The brands that win? The ones who make space for play, collaboration, and self-expression.

๐ŸŽฎ Read the full Holition Talks panel recap now on our website.

[Digital Anthropology | Panel Session | Blurred Realities | Roblox | Gaming | Web 3] by @holition
0
a year ago
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๐—จ๐˜€๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—น๐—ผ๐˜‚๐—ฟ ๐˜๐—ผ ๐—ฒ๐˜…๐—ฝ๐—ฟ๐—ฒ๐˜€๐˜€ ๐˜๐—ต๐—ฒ ๐—ณ๐—ฒ๐—ฒ๐—น๐—ถ๐—ป๐—ด ๐—ผ๐—ณ ๐—ฎ ๐—ณ๐—ฟ๐—ฎ๐—ด๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ. 

Our bespoke fragrance finder for Carolina Herrera uses colour and emotions as a catalyst for fragrance discovery. Within the in-store tool, our dynamic AI algorithms provide up to 3 curated fragrances that convey the feeling users want to evoke through scent.

The result is a hyper-personalised experience that lets users learn about fragrance in a simple yet engaging way. by @holition
0
a year ago
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Holition was recently at the LCF East Bank campus to host a Creative AI workshop with a lovely gang of students from the VM Futures & Innovation unit.

Lots of questions, big ideas and honest conversations about how AI is reshaping the creative processโ€ฆ not replacing creativity, but giving it new tools to play with.

Swipe left to see what went down ๐Ÿงฉ taken in London College of Fashion by @holition
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a year ago
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