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Studio on tour 💛 x by @holmes_studio
3
11 days ago
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On Saturday, October 24, Lucy Holmes (@lucyholmes_designer), Founder and Creative Director of Holmes Studio (@holmes_studio), closes the SEGD Conference in Kansas City with a question that sounds simple until you sit with it: what does it mean to exist in the middle? In her closing keynote, Point of Zero: Where Do We Start With Complex Projects, Holmes delves into how designers are trained to resolve things, to take complexity and turn it into clarity. You can see that instinct at work in Hockney's Eye, the Fitzwilliam Museum exhibition her studio designed around David Hockney's lifelong dialogue between science and art. Rather than resolve that tension, Lucy's team built the whole visitor experience inside it, including a green-hued "Disco Tunnel" that let people physically walk through shifting perspective on their way between galleries. Winning a 2023 Merit Award, it's a clear example of what can happen when you let a question stay open instead of rushing to close it. This perspective comes from more than 30 years working with institutions like Tate, the British Museum, the Victoria and Albert Museum, and the National Gallery. Lucy started her career at Pentagram in London before founding her own studio in 1995, building a practice grounded in typography and shaped by Charles and Ray Eames: get close to the details, then step back far enough to see the whole thing. She'll close out the conference by asking you to consider what you might find if you stop rushing from where you started to where you think you need to end up. 📍 We can't wait to see you in Kansas City, October 22-24. Thank you to our Presenting Sponsors, Color-Ad, Inc. (@color_ad_inc) and Nanolumens (@nanolumens_led), for making this conference possible. 🔗 Register now at segd.org/events by @holmes_studio
7
a month ago
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Thirty years of effortless 🕶️ style on the King’s Road. Happy 30th Anniversary to our wonderful friends at @auerbachandsteele To mark this incredible milestone, we had the pleasure of designing their special edition 30-year anniversary logo, celebrating three decades of independent, design-led eyewear. We’ve loved partnering with Gail, Cathie and the rest of their team over the years. From shaping their core brand identity to dreaming up their seasonal window displays. Thank you for trusting us with your brand. Here’s to 30 years of exceptional vision, and to many more beautiful windows and milestones to come. by @holmes_studio
2
4 months ago
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A&S Chelsea In Bloom 2026 🌺🌼🪻🌷 Thank you to @holmes_studio and @oktocolour #ChelseaFlowerShow #ChelseaInBloom #KingsRoad #FlowerDisplay taken in Chelsea, London by @holmes_studio
7
5 months ago
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🚀 Here we go. International Design Day has already begun in some parts of the world. Today designers everywhere are pausing to reflect on a simple but powerful question: why does design truly matter? Over the past several weeks, SEGD CEO @cybelle_jones_designjoy sat down with leaders from across architecture, branding, experiential design, and cultural institutions. What emerged from those conversations was striking. Across continents, disciplines, and decades of practice, the same things kept coming up. The same passion. The same stubborn, beautiful hope that design can do more. The same commitment to leaving this field better than we found it — and to building something worth passing on. That spirit sits at the heart of this year’s theme, The Spaces In Between. It’s not just about the physical thresholds we design, but the invisible ones — between the object and the feeling, between the institution and the community, and between where we are as a field and where we know we need to go. The places where intention becomes experience, and where our most meaningful connections take shape between people, ideas, and place. ⏰ Starting at 6:00 AM ET, SEGD will premiere 11 free conversations — one every 90 minutes through 9:00 PM ET. Wherever you are in the world, there will be a moment made for you. 🎬 Subscribe to the SEGD YouTube channel and follow along throughout the day as each conversation premieres. You can also visit segd.org to find gatherings hosted by SEGD Chapters across the United States, Canada, and in Riga. 🔗 Find more at our link in bio and stories #TheSpacesInBetween #InternationalDesignDay #IDD2026 #SEGD #designersofexperiences by @holmes_studio
5
5 months ago
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An identity system built to move. To capture the energy of a global movement, we took a structural approach to typography. Using curly brackets—symbols that define boundaries and clarify meaning—to articulate the concept of ‘The Spaces in Between’. By stretching these brackets, we introduced a bold spectrum of ‘digital colour’—blending retro palettes with acidic greens and pinks—to mimic the vibration of a shifting TV signal. The result is a powerful, adaptive mechanism that expands horizontally and vertically to accommodate text, imagery, and animation. Our design provides a blank canvas for the global community to project their own interpretations into the theme. We want to see how you are using the IDD2026 toolkit to define your own thresholds and connections. How will you fill the space { } ? Respond below or tag us be featured in our highlights. @segddesign @theicod @canva #IDD2026 #InternationalDesignDay #TheSpacesInBetween #VisualIdentity #IdentityDesign TypographicDesign SEGD HolmesStudio by @holmes_studio
1
6 months ago
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On site…. Opening later this year….. the new London Museum…. by @holmes_studio
6
6 months ago
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We are pleased to reveal our latest work for @segddesign : the visual identity for International Design Day 2026 and its central theme, The Spaces in Between. This year’s concept explores the thresholds where design shapes how we relate and coexist. More than a logotype, the identity is an adaptive mechanism designed to scale across every format and invite participation from a new generation of creatives. By literally opening up space for global expression, we’ve created a framework for the community to make their own. Explore the IDD2026 toolkit at the link in our bio and show us: how will you define { The Spaces in Between }? @segddesign @theicod @canva #IDD2026 #InternationalDesignDay #TheSpacesInBetween #VisualIdentity #IdentityDesign by @holmes_studio
4
6 months ago
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Lucy Holmes is the Founder and Creative Director of @holmes_studio, the London-based, B Corp-certified design practice that created the visual identity for International Design Day 2026. Known for translating complex ideas into meaningful visual experiences, she has worked across major cultural institutions, including the Fitzwilliam Museum in Cambridge and the British Museum’s Western Range redevelopment. In “The Theme Made Visible,” @lucyholmes_designer joins SEGD CEO Cybelle Jones to reflect on the challenge of translating an abstract idea—The Spaces In Between—into a visual language. Their conversation explores how design can reveal the invisible moments where ideas become experiences, where people connect, and where meaning quietly takes shape. Her work reminds us that design doesn’t only live in finished objects—it lives in the relationships between them. For International Design Day 2026, SEGD presents The Spaces In Between—Cybelle Jones in Conversation, a series of prerecorded discussions with leading voices across design exploring the thresholds where connection, belonging, and human experience are shaped. 🎥 These conversations will stream throughout the day on April 27 on SEGD’s YouTube and LinkedIn channels. Watch from anywhere—or join an SEGD Chapter event near you and be part of the global celebration of design. 🔗 Learn more at our link in bio or stories _____ #InternationalDesignDay #SEGD #DesignersOfExperiences #ExperienceDesign @theicod by @holmes_studio
3
6 months ago
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Lights. Camera. Intention. That quiet moment before a great meeting with a new client. We are very lucky. by @holmes_studio
3
9 months ago
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Museums matter. They hold ideas in public, slow us down, and remind us that culture is something we actively shape, not passively inherit. Places to think, question, and imagine together. @themuseumofmodernart by @holmes_studio
1
9 months ago
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The dream team. Together today. What a year we have had. Feeling blessed to collaborate and be a part of your worlds. Thank you @richerich @claresummerfield @wayne__mll and @allicechristie 💛🙏🏻💛🙏🏻 by @holmes_studio
3
10 months ago
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