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Holly Hay

@hols_hay

9.7K

followers

2077

following

Image Director _
@annika.systems
Previously …
@wallpapermag @anothermagazine @another_man

POSTS STORIES REELS TAGGED

IMAGE DIRECTION, @carolina_bucci
With_
@annika.systems
@jometsonscott
@alfieditrolio
@thearcadeproduction
@rachelecragg by @hols_hay

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3

9 days ago

IMAGE DIRECTION, @graff
With_
@georgeharveystudio
@visualartistsagency
@isabelwaterstone
@izadantas
@samlogerfeld
@ciaradoesmakeup
@lachlanmackie
@nailsbymh by @hols_hay

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9

4 months ago

The Grey, @official.nonfiction ☁️ by @hols_hay

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1

6 months ago

IMAGE DIRECTION, @jessica_mccormack
With_
@rosieharrietellis
@alfieditrolio
@thearcadeproduction by @hols_hay

115

3

6 months ago

A dream project ...

With_
@memoireworld
@westviewventures
@voidstudioofficial
@thearcadeproduction
@annika.systems by @hols_hay

105

3

6 months ago

COMING SOON...
With_
@jessica_mccormack
@annika.systems
@thearcadeproduction

#yourfriendannika by @hols_hay

81

3

8 months ago

Last night we opened “SIT WITH THAT”, images of wide-ranging, meandering emotional charge that remind us to appreciate the ULTRA-DIMENSIONALITY of décor, furniture, interiors outside of “Interiors Photography”!!!!

Up until 30 April, 28-30 GREENE STREET, NEW YORK CITY

Co-curated by one-in-a-trillion HOLLY HAY @hols_hay

THE ARTISTS are major: Alessandro Furchino Capria, Brian Griffin, Takashi Homma, Yushi Li, Joanna Piotrowska, Scheltens & Abbenes, Dorothea Sing Zhang, Alec Soth, Hannah Starkey, and Larry Sultan

Supported by USM, our o.g. patrons. @usmmodularfurniture
Printing of the images and the truly phenomenal catalog by @gfsmithpapers (and a special mention to @_zetteler_ for making this happen), and designed by MARC KREMERS. Additional design work by our super pals at @studiolowrie.

@alessandrofurchinocapria
@mmxgallery
@homma_______t
@yushilii
@janka_piotrowska
@scheltensabbenes
@dorotheasingzhang
@littlebrownmushroom
@hannah.starkey123
@larry_sultan
@magnumphotos
@maureenpaley

Images by @eloisephotography ELLIE PATTERSON and
@marco_galloway MARCO GALLOWAY

Additional furniture and lighting by @vipp and @santacole MUCH LOVE FOR THEM!!!! taken in Usm Modular Furniture by @hols_hay

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8 months ago

"SIT WITH THAT' CURATION
With_
@for____scale
@usmmodularfurniture
@gfsmithpapers
@alessandrofurchinocapria
@seeing_itself
@yushilii
@janka_piotrowska
@scheltensabbenes
@dorotheasingzhang
littlebrownmushroom
#hannahstarkey
@larry_sultan by @hols_hay

63

1

9 months ago

ART BUYING, @fernandojorge
With_
@20xx_collective
@georgeharveystudio
@johanne_mills by @hols_hay

78

3

9 months ago

Hero. by @hols_hay

365

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10 months ago

ART BUYING, @fernandojorge
With_
Photographer: Bibi Borthwick @bibicornejoborthwick ⁠
Art Direction: 20_XX @20xx_collective ⁠
Production: 20_XX @20xx_collective

Producer: Sephora Petitot @sephorapetitot
Production Coordinator: Sarah Hernandez Bedford @sarah.hernandez.bedford

Digital Technician: Tom North
Lighting Assistant: Bradley Polkinghorne
2nd Assistant: Rami Hassen

Styling: MAS Studio: @marieameliesauve⁠
Senior Stylist: Noor Alali @noorxalali
Styling Assistant: Matthew Duffy matthew___duffy__

Casting Director: Simone Schofer @simoneschofer @artistry
Model: Gaia Orgeas @gaiaorgeas @imgmodels

⁠Hair Stylist: Claire Grech @claire__grech @streetersagency
Makeup Artist: Phoebe Taylor @phoebetaylormakeup⁠
Manicurist: Charly Avenell @charlyavenell⁠

Thank you @trullojollysessana by @hols_hay

97

1

a year ago

Our new episode is out tomorrow!

Trusting Your Vision, with Image Director Holly Hay (@hols_hay)

In this episode of FEEL SEEN Space, we sit down with Holly Hay—London-based Image Director and founder of ANNIKA (@annika.systems), a studio dedicated to crafting compelling visual narratives through collaboration.

Holly reflects on a city that constantly inspires and challenges her, the lessons of growing up in a creative family, and her journey from photographer to image director. She shares how early experiences shaped her confidence, teaching her to trust her instincts, set boundaries, and embrace her unique creative voice. Throughout our conversation, she explores the power of curiosity, authentic process, and the role of community in fueling creativity.

We also dive deep into the craft of image direction, the changing landscape of photography, and the vital role editors play in amplifying new voices and perspectives.

Hosted by Roxanne Doucet and Sara Van Pée, we explore:
- Holly’s early career experiences at Garage Magazine , AnOther and Wallpaper*
- Discovering her calling in curating and directing images
- Navigating mentorship, collaboration, and professional boundaries
- London’s creative culture and the importance of supportive photography communities
- AI, the future of magazines, and the evolving ecosystem of visual storytelling

Whether you’re an emerging artist, photographer, or image-maker, this episode is a thoughtful conversation about confidence, collaboration, risk-taking, and the joy of sharing your vision through images.

Photo by @baudpostma by @hols_hay

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a year ago