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The Copywriter for Coaches | Mackenzie Fleming(@hotcopyhaus)'s profile avatar HD Profile

The Copywriter for Coaches | Mackenzie Fleming

@hotcopyhaus

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It is this and only this. I’m not posting to start shit or to impact anyone’s thoughts or feelings in any way other than my own. In this moment, me making sure it’s blatantly clear where I stand is for purely selfish reasons only. For me, it’s not politics, it’s values. If your values directly contrast mine, I will not be supporting you or furthering your mission in any way. It’s really that simple. So if you voted for dt, please block me. You don’t have to let me know or explain yourself in any way—lawd knows I won’t be. Let’s just please part ways. + Thank you to @madisonashleemarketing for letting me use a screenshot of her post so I didn’t have to type it all out myself 🖤 by @hotcopyhaus
64
2 years ago
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Lots of new faces around here!! (Mainly mine 🙃 after dropping off the face of the earth (instagram) to birth a child n shit) So here’s my lil re-intro post in case you’ve missed me as much as I’ve missed you 😘 Oh and a quick vibe check p.s. >> FDT . . . . #brandmessaging #copywritersofinstagram #buildyourbrand #brandvoice #smallbusinessmarketingconsultant Meet Mack—copywriter and brand messaging strategist taken in Richmond, Virginia by @hotcopyhaus
24
9 months ago
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Need copy that POPS with personality? 🍿 You *need* to revisit (or develop) your brand messaging strategy 👀 Now, let’s make something SUPER clear… ➡️ Your brand messaging strategy is ~NOT~ about putting together a pretty lil mission statement you’ll glance at once and then never actually use. Your brand messaging strategy is about UNLOCKING your edge & EMBODYING your truest essence in every facet of your business + brand. AND gaining the comprehensive clarity around ~*HOW*~ to do all that! *This* is why I developed the Brand Messaging Makeover—your solution to a high-converting messaging strategy and stand-out brand voice. 💋 WHAT IS IT? 💋 The research-driven strategy and custom messaging + tone of voice guidelines you and your team need to build a strong & consistently scaleable brand from an unshakable foundation up. 💋 WHO IS IT FOR? 💋 For bold, industry leading brands//coaches & service pros. 💋 HOW DOES IT WORK? 💋 This is not some surface level shit. Every little piece that makes up your Brand Messaging Makeover is driven by real-ass research from real-ass people and your real-ass market. Ultimately, you’ll walk away with: A bespoke Brand Voice & Messaging Bible, custom content strategy, market research + competitive analysis 💋 WHY DO I NEED IT? 💋 So you can… 🥂 Gain total clarity around your message so you can (concisely) articulate your value any-frickin-where 🥂 Uncover your unique edge and start standing out from the sea of competitors 🥂 Confidently know what to say and HOW to say it (aka so you can stop overthinking and fearlessly build your empire instead) 🥂 Unleash your signature voice & personality to attract ~dream clients only~ and consistently empower them to take action REAL TALK —> If you/your brand is NOT cookie cutter….your messaging shouldn’t be either 🎤 The choice is yours! Ready to level up your brand messaging strategy and start standing tf out regardless of how crowded the online market is? DM me “brand messaging makeover” for more deets + to get started! by @hotcopyhaus
7
3 years ago
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This was fun to make. So here’s a few more <3 ~ (Speaking of AI) I’ve never been worried about ChatGPT stealing my job but I am terrifiedddd of what it’ll do to our world + planet as a whole. ~ I’m married to a man, which is honestly so embarrassing. ~ I was a sorority girl for two whole weeks ✌️ (before dropping out). ~ My baby is 10 months old today and I’m freaking over the moon obsessed with her but still not at ALL sure if I’m doing mom-ing right So like…are we friends yet (or did you unfollow)? by @hotcopyhaus
37
2 months ago
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Life update: Still obsessed with my little baby love muffin 🥹 (Also now hanging out over on @master.your.messaging ~ come hang and join the free Skool community (with free copy review)!!🤩) Photo cred: the insanely talented @novaphotollc by @hotcopyhaus
18
4 months ago
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Pack a VIP client offboarding box with me! All my Brand Messaging Makeover clients get a printed version of their final Messaging Bible along with some other lil goodies to celebrate ✨ #copywritersofinstagram #copywritingservices #brandbuilding101 by @hotcopyhaus
28
6 months ago
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Your Brand Messaging Bible is built to be your blueprint for every single piece of copy and content creation in your biz. Your BMB is how you’ll... 🖤 Standardize your messaging 🖤 Scale your content strategy 🖤 Ensure all points of contact remain targeted to your specific dream clients regardless of WHO on your team may be writing it I make bespoke Brand Messaging Bibles for all my done-for-you Brand Messaging Makeover clients. 👉 Check out the Hot Copy Haus site for more info, or DM me BMB for deets on what that would specifically look like for you! PRO TIP: Hand this over to any contractors you outsource to for seamless onboarding and on-brand content from the get-go. #conversioncopywriter #marketingstrategy #brandmessage #marketingmessaging by @hotcopyhaus
4
6 months ago
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PSA: Having *this* = outsourcing with confidence 💪 Brand Messaging Bible: Your strategic messaging foundation → The blueprint of what to say and HOW to say it for every single piece of copy or content you ever create for your business. ANYONE touching your copy, content, or marketing in general *must* understand your’ brand’s identity, direction, purpose, target audience, and how + why you show up the way you do. ^^This is where having a BMB makes outsourcing much simpler and a helluvvvvvvva lot quicker 👏 #womeninbusinessclub #marketingtipsforbusiness #brandcopy #businessmarketingstrategy by @hotcopyhaus
3
6 months ago
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You’ve got 24-48 hours when your email subscribers are most engaged...are you wasting it? 😮 It’s the 5th and final week of the 2026 Copy Refresh Challenge—and I’ve saved the best for last!! This week, we’re refreshing → Your welcome email ((the email newbies get when they first subscribe to your list)) 74.4% of consumers expect a welcome email when they subscribe, and this is when subscribers are MOST engaged—so let’s not waste this opportunity. Your Week 5️⃣ Mini-Challenge:  → Refresh your welcome email (the one that delivers a freebie or confirms when someone has joined your list) → Then, post a screenshot to stories, tag @hotcopyhaus, and I’ll give you my honest first impression! 🍸Want the templates to make it easier + the expert eyes to make sure your copy is doing its job? Join VIP for $129 to get ALL 5 weeks of copywriting templates! . . . . #digitalentreprenuership #copywritingstrategy #emailcopywriter #emailcopywriting #emailmarketingtips taken in Richmond, Virginia by @hotcopyhaus
9
8 months ago
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It’s Week 4️⃣ of the 2026 Copy Refresh Challenge, and we’re updating that ~*essential*~ copy you need to sell your shit → Your offer description 🤑 Your offer description = that 1-3 paragraph summary that explains what you’re selling, who it’s for, and what they’ll achieve. (It’s NOT your full sales page—it’s the core copy that summarizes what they’re about to buy ;) ) You’ll use this revamped description for your services page or sales page, promo emails, launch copy—anywhere you’re selling 🔥 Your Week 04 mini-challenge: → Refresh your offer description to clearly capture your insane value → Then, post a screenshot to stories, tag @hotcopyhaus, and I’ll give you my honest first impression! 🍸Want the templates to make it easier + the expert eyes to make sure your copy is doing its job? Join VIP for $129 (you won’t see this price again) It’s not too late to get ALL the templates from all 5 weeks and start 2026 FRESH with copy that does you + your brand justice 😎 . . . . #coachingbusinesssuccess #businesstipsandtricks #ladieswholaunch #copywritingcoach #copywritingskills taken in Richmond, Virginia by @hotcopyhaus
2
8 months ago
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It’s Week #3 of the Copy Refresh Challenge! 🎉 This week, we’re refreshing → Your expert mini-bio Your ~expert mini-bio~ is that brief professional introduction you use when you need to establish credibility and position yourself as the expert you are. Your Week #3 mini-challenge:  → Refresh (or write) your mini-bio → Then, post a screenshot to stories, tag @hotcopyhaus, and I’ll give you my honest first impression! 🍸Want the templates to make it easier + the expert eyes to make sure your copy is doing its job? Join VIP for $129 (you won’t see this price again) It’s not too late to join and start 2026 FRESH with copy that does you + your brand justice 😎 . . . . #learnmarketing #marketingtipsforbusiness #copywritingtemplates by @hotcopyhaus
2
8 months ago
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🤩 Welcome to WEEK TWO of the Copy Refresh Challenge 🤩 This week, we’re refreshing → Your homepage hero copy (headline + subheader + CTA) Your week #2 mini-challenge:  → Update your homepage hero (headline + subheader + CTA button copy) → Then, post a screenshot to stories, tag @hotcopyhaus, and I’ll give you my honest first impression! 🍸Want the templates to make it easier + the expert eyes to make sure your copy is doing its job? Join VIP and get:  ✓ Homepage Headline and Subheader Template Vaults ✓ Plug-and-Play Homepage CTA Bank ✓ Personalized Loom feedback on YOUR bio ✓ Plus 3 more weeks of toolkits + copy review (mini bio, offer copy, welcome email) All of that^^ is ONE payment of $129—deadass. no catch. (you won’t see this price again) It’s not too late to join and start 2026 FRESH with copy that does you + your brand justice 😎 . . . . #websitetips #websitecopywriting #learnmarketing #marketingtipsforbusiness #copywritingtemplates taken in Richmond, Virginia by @hotcopyhaus
12
8 months ago
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