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The Copywriter for Coaches | Mackenzie Fleming

@hotcopyhaus

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POSTS STORIES REELS TAGGED

Spring and early summer—lots of birthdays, moving, and milestones (got the trademark for @untanglingideas!!)

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Apparently I post quarterly now ✌️

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Summer in RVA ✌️

Featuring more concerts 🎶 @fitzandthetantrums, @bfs_official, @jamestaylor_com, @simpleplan, @moon_taxi

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Girls night 🩷 I can tell you one thing. We couldn’t stop laughing this whole shoot 🤣
👯‍♀️: @hotcopyhaus whaykristen
📸: @christopher_walsh_ 🔥

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The Rebrand is LIVE. And I’m finally showing you what I’ve been building behind the scenes.

Last year, I found myself running two completely different programs.

One for lawyers. One for everyone else.

Two sets of messaging.
Two audiences.
Two brands.
Two directions.

From the outside, things looked successful.

But on the inside?

It felt disjointed.

Messy.

Like I was split in two.

I knew I couldn’t keep growing while being pulled in opposite directions.

So I did something that scared me.

I chose clarity.
I chose alignment.
I chose Obsessed.

🔥 Last December, I realized the energy in The Obsessed Retreat community was different from anything I’d ever led.

The transformations were deeper.
The work was more electric.
The vibe was full-bodied yes.

So I went all in.

I turned the Obsessed online community into a membership to make it more accessible and scalable.

And I decided to let The Less Stressed Lawyer and Lawyers Only go.

That decision was bold—and terrifying.

Because what I’d done so far was working.

But it wasn’t where I was meant to stay.

And I trust myself too much to keep playing small out of fear.

So I hired experts.

A rebrand team: @highflierpowerhouse
A photographer: @delaney.viau
A copywriter: @hotcopyhaus

For someone who built her business doing almost everything herself, handing over control was a massive leap.

They pushed me to take bigger risks.

To step into bolder visuals.
To expand the way I tell my story.
To make decisions that weren’t “safe,” but were right.

And they were right.

While most people only saw what I was posting online, I spent the first half of this year in deep creative work:

→ Leading a rebrand that actually felt like me
→ Redesigning my business to feel cohesive, powerful, and magnetic
→ Creating a site that makes you feel something the moment you land on it

And today—it’s finally live.

✨ The new site is everything I envisioned.

It’s bold and vivacious.
Luxurious and confident.

It features a full visual timeline of my own Obsessed journey.

All of my offers are in one place.

And the message is crystal clear.

[CONTINUED IN THE COMMENTS]

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60 days 60 reels challenge| Day 1 : Work should never stop
Tag @selenagomez or @itsbennyblanco in the comment to get previous project files and assets combined ✅
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[ Video Editing,Timeline Editing,High Income Skills,Content Creation,Motion Graphics, Celebrity news edits]

#videoediting #contentcreation #filmmaking #creatoreconomy #timelineediting #editlikeapro #videoproduction #creativeskills #selenagomezedit
#bennyblanco #editingtips #socialmediagrowthhacks

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You can learn more about my journey, what I do, the benefits of hypnotherapy, belief coding, embodiment coaching and the other modalities I use, my client success stories, and the programs and services I offer at www.breakthroughhypnocoach.com

About this brochure: Copy by Hot Haus Copy, Style by Katie Allen, photography by Sarah Beirne and printed by 48 Hour Print #supportingsmallbusinesses #hypnotherapist #alternativetherapy #beliefcoding® #rtt #embodimentcoach

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What do we do? #heywordsmith #emailmarketing
#emailcopywritingagency #emailwriting #ecommerce #emailcopywriting #copywriting #copywritingbusiness

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HAPPY 7TH BIRTHDAY TO US! 🎂🤗💖

🎉Seven Years of Digital Yoga Academy 🎉

Today, as we celebrate this big milestone (with lots of cake and dancing!), we also want to celebrate YOU!

Our incredible community, our dedicated students, our team, program coaches and mentors and everyone who has had a part in the growth of Digital Yoga Academy. Thank you for being here 🤩

🎁We have a gift for you too (see below)!

It also happens to be International Women’s Day today so we want to give an extra shout out to all of the female Yogipreneurs who are stepping up to be a voice in their space. We see you!

We’re excited for the future of this community as we continue to work together to create impact in the lives of people all around the world - your message of yoga is here to be shared!

Here’s to many more years of growth, empowerment, and magic together.

🎁Comment BIRTHDAY below to receive our surprise birthday gift straight to your DMs!

#celebrateyourself #businessbirthday #yogateacherlifestyle

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How is copy writing different from content writing?

Next week, the full conversation with @hotcopyhaus will be hereeeee and I can’t wait for you to see it! Packed FULL of great advice, knowledge and tips from Mackenzie, and it is SUCH a fun convo too! How bloody exciting!

#copywriting #copywritingtips #contentcreator #creativeconversations

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THIS QUOTE from the upcoming Creative Conversation with @hotcopyhaus makes me SO happy. I love talking to people that are OBSESSED with what they do - the passion that comes through in the conversation can't be matched.

Soon, the newest Creative Conversation with Mackenzie will be out - and we chat about everything copywriting. Some really great stuff in there - you're not going to want to miss this if you need to write any copy for your services.

Who is excited about this?

#creativeconversations #copywriter #womeninbusiness #creativedesigner

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Come hang with me and @hotcopyhaus as we talk common website copy icks and how to fix them 🛋️

aaaaaaaand grab the website copy cheat sheet in my bio! you’re welc 🤗

oh, and my website goes live TOMORROW, see you cuties there!! 🥰
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#copywriterforcreatives #websitecopy #websitecopywriter #copywritingtips #copywritingstrategy

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